accuprosys provides Branding and Design Services in Hyderabad.

1. The Secret to
“Awesome” Branding
Branding is the single most important
tool companies need in order to be able
to reap the benefits of their hard work.
1Accuprosys.com

3. Branding is the single most
important tool companies
need in order to be able to reap
the benefits of their hard
work. And this is no
exaggeration!
Accuprosys.com 3

4. No Hard Feelings Anyone!
Accuprosys.com 4

5. It is a popular belief that to build a
strong brand, all that a company needs
is a fantastic brand name and the
services of a top notch branding firm.
However, while brand marketing can
popularize a brand, it can never
strengthen or “create” a brand.
Accuprosys.com 5

6. A great brand is only possible
when it induces feelings in
potential and pre-existing
consumers.
Accuprosys.com 6

7. What this implies is that the product, line of
products, and the customer service should
strictly be in alignment with each other,
should reflect quality and excellence,
should reflect the values of the
organization, and should induce positive
feelings among consumers.
Branding and Designing Services
Accuprosys.com 7

8. It is only possible if companies are dedicated
at delivering what they promise.
Branding and Designing Services
Accuprosys.com 8

9. Delighted Customers, Great
Brand Value
Accuprosys Provides
Branding and Designing
Services
Accuprosys.com 9

10. Delighting customers adds value to a
brand. If a company has delighted
customers, even if the company falters
in some of its products, consumers
will choose to ignore these.
For More Info You can Visit
http://www.accuprosys.com
Accuprosys.com 10

11. Accuprosys.com 11
Likewise, if customers
experience negative
feelings due to a bad
product or service, it
negates brand value.
Branding and
Designing Solutions
In such a case, even
if the company comes
up with better
products or amends
its services, it may still
take some time for
consumers to forget
and let go of the
negative brand
image.

12. According to Forbes magazine,
bad customer service led to the
fall of Dell Computers from
number one to number three,
while the great design and after-
sales service of Apple ensured
customers ignore some of the
failed products launched by it.
Accuprosys.com 12

13. Failure to sell products or
services that delight
consumers will not only
render branding useless, but
may also make it
counterproductive.
Accuprosys.com 13

14. Do You Deliver?
Branding and Designing
Solutions
Accuprosys.com 14

15. The secret to great branding is
delivering what is promised. It is
reflected in the logo, tagline,
design, colors, font, pricing,
service, product, and customer
relations of a company.
Branding and Designing
Solutions in Hyderabad
Accuprosys.com 15

16. A great brand lends a new
dimension to the buyer of a
product. One of the best
examples of such a brand is
that of Apple. Owners of
Apple products consider one
another as belonging to a
single fraternity.
Accuprosys.com 16

17. People carry their iPods
everywhere. One look at
the sleek white Apple
earphone on a person
establishes a sense of
belonging. A brand can
never be created
overnight.Accuprosys.com 17

18. The idea behind the brand
captures the attention of
customers and makes them
think, recall and appreciate
the good that a product
brought to them.
Accuprosys.com 18

19. Emotional Connect
Branding and Design Solutions
Accuprosys.com 19

20. Brands become powerful
because of the strong
emotional connect they make
with consumers. An apt
example would be that of
Pepsi and Coca Cola.
Accuprosys.com 20

21. While Coca Cola may lose to Pepsi in blind
tests, it is still the most consumed coke in
the world. Its success is because of the
consumer loyalty it has garnered over the
years, wherein people cherish it, reminisce
their good times with the drink, have an
emotional connect with it.
Accuprosys.com 21

22. As stated by a Coca Cola executive, “If Coca-Cola
were to lose all of its production-related assets in a
disaster, the company would survive. By contrast, if
all consumers were to have a sudden lapse of
memory and forget everything related to Coca-
Cola, the company would go out of business.”
Branding and Design Solutions
Accuprosys.com 22

23. According to a 2007 survey of
global brands, the brand
equity of Coca-Cola was valued
at US$65.3bn, less than half of
its true market value!
Accuprosys.com 23

24. The secret to great branding is
to connect with consumers on
an emotional plane and to be
recognized with positive
feelings.
Accuprosys.com 24

25. The idea behind the brand
captures the attention of
customers and makes them
think, recall and appreciate
the good that a product
brought them.
Accuprosys.com 25

26. A great brand implies customer loyalty,
which companies can never afford to lose.
Accuprosys.com 26