Accurat

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Accurat imrpoves retail decision making via real-world consumer insights. We provide real-world behaviour insights for retail brands using a partner network of (mobile app) publishers. Using real-world behaviour insights, user profiles can be created in order to help retail & brands improve on multiple levels: 1) Improve strategic positioning by understanding the segments brands reach, the users they miss out on and their relevant competitors 2) Allow retail brands to reach out using tailored (location-based) messages and cross-platform personalised ads. 3) Proof of all media efforts - including folder drops or fysical direct mailings.

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Accurat

Presentaciones

From declared to behavioural - the power of location intelligence

Business impact of location intelligence - IIeX Behaviour, London - November 18, 2019

Retaildetail - Accurat

The exciting journey towards cross-media campaign analysis

Three use cases for big data in (D)OOH

How to measure the true impact of a store? A talk about new metrics for brand and store performance analysis.