3. Market overview
cruise industry’s direct expenditure in the UK
was almost £2.5 billion – up 4% compared to 2011
SOURCE: Contribution of Cruise Tourism to the Economies of Europe in 2012, CLIA
almost 28%of European
cruisers were Brits
Over 66,000 people employed in
delivering the UK’s cruise industry
1.7 million Brits took a
cruise in 2012
4. Changing times
• Structures
• Deployment
• Change brings opportunities
• Industry growing new muscles
• Responding in order to grow
8. Avoiding soggy bottoms
• Period of evolution and change
• Require focus
• Continue to get it right
• Be proud of our different
ingredients
• There’s more than one perfect
cruise
Modern Family – changing shapes of family groups, the non-traditional is the normActive young people with money to spend on their lifestyleDoris – a 99 year old from hampshire who did her first abseil when she was 85 – ‘I just enjoy it, it keeps me young’
According to the European Tourism Commission visit 22 websites in planning a holiday before booking
Norwegian Getaway launching in Jan 2014 featuring extensive waterpark and fireworks show on every sailingNew Princess Cruises ship, Regal Princess will also have the skywalk featured on the recently launched Royal PrincessRoyal Caribbean’s Quantum and Anthem of the Seas