This is what we do...

3. a little bit about us.
Established 2002
Based in Waulk Mill, Ancoats
(the world’s first industrial suburb)
Eighteen strong team of
creatives, strategists, techie’s
& account managers
Integrated online
& offline service

5. branding.
Good branding is good for
business. It really is that simple.
But to be good at branding?
That’s only simple when you
know exactly how to go about it
Strategy & planning Brand identity Implementation
Research & analysis Naming Stakeholder & internal engagement
Stakeholder consultation Visual identity Brand communications
Brand strategy Verbal identity Evaluation
Brand guidelines

6. digital.
Strategy & planning
As commonplace
Research & analysis
Online marketing strategy
as the internet is
Usability these days, it is an
Information architecture
ever-changing beast.
Web design & development
Website / mobile site design
Content management systems Technology changes,
eCommerce
Copywriting habits and trends
Maintenance & hosting
change and new
Online marketing
Search engine marketing phenomena come
Display advertising
Social media into play.
Email marketing
Mobile marketing

7. brand communications.
focused communications
that grow your brand
(and your revenue).
Strategy & planning Integrated campaign delivery
(design & production)
Research & analysis
Brand communications strategy Print (eg. brochures, annual reports,
newsletters, direct mail, packaging)
Integrated campaign planning
Exhibition & signage
Advertising
Internal communications

10. Responsibility
Community
Charity
Culture

11. a flavour of what we do...

12. case study.
Branding: Parasol

13. Parasol.
The challenge
The UK's favourite PAYE
umbrella company
(for freelancers and contractors)
Rebrand required to
support company
objectives
Grow & diversify product
& service offer
Achieve stand out in
dry sector

14. Before

15. The solution
refreshed logotype
and sub-brands
consistent verbal
identity (tone of voice)
development of
brand character

16. After

17. Developing the brand
Say hello to Lance Freer Tone of voice
How impressive
is that?
There will be a real
live person at the end
of the phone,
24 hours a day
With Parasol, you don’t
have to spend your
precious weekends
entering your timesheets

18. Interactive demo

19. Results
28% increase in
customer reactivation
8% increase in
overall sales
Staff more engaged
with the brand
Real door-opener /
differentiator for
sales staff

20. Studio North have really impressed
me at each stage of our brand
development. Their creativity exceeded
my expectation every time and the team
are great to work with. I’m confident
that our new brand identity sets Parasol
apart from its competitors and will give
us the platform to build an even
brighter future.
Susie Lee-Kilgariff
Marketing Manager, Parasol

21. case study.
Branding: Every Can Counts

22. Alupro.
The brief
Launch a new industry-led,
multi-organisation campaign
Encourage workplace
drinks can recycling
Appeal to diverse audiences
(end-user, waste providers,
service partners, key industry
stakeholders)
Influence step-change behaviour

24. The solution
Brand creation
Key messaging
Marketing toolkit
Downloadable
promo collateral
cans
Ad, DM and course
Recycle
eMail campaigns can!
drink at
Of
work?
you

25. Launch collateral

26. Campaign activity

27. Campaign activity

28. Results
Every Can Counts adopted by major retailers
and organisations including Asda, Waitrose,
Welsh Assembly, National Union of Students
B2B campaign in Birmingham generated
41 new business leads and over 1000
competition entries
Brand now being adopted in other countries

29. digital.

36. advertising.