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Methodology for
Occupational Health &
Safety Preventive
Campaigns in Workplaces
Support to the Development of the
Accident Insurance system in Ukraine

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OHS Campaigns Cycle
Management
Getting ready
implementation
evaluation
Follow up action & dissemination
Planning

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I Preparation of the
campaign
• measurable objective
• targeted groups
• collaboration
• tools for diffusion

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I Preparation of the
campaign
• Choose measurable objectives
- clear
- realistic
e.g. promoting a new managerial preventive
policy, increase sensibility toward a certain
risk, promote concrete actions for prevention
There can be main and secondary objectives
(M: promote social partners involvement in OHS;
S: improve OHS training for social partners

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I Preparation of the
campaign
• identify targeted groups
- not too wide spectrum
- analyze in detail their needs and priorities
- so that the identifies message is recognized and accepted
• request collaboration of managerial structure of your
Institution or key players
(directors, head of departments, OHS Committee, etc)
- adapting the message to each one
(arguments: reduction of budget, decrease absenteeism,
image, improve relations with labour inspection, elimination
or reduction occupational risks, etc.)

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I Preparation of the
campaign
• Choose appropriate tools for diffusion =
- suitable to reach the targeted groups
- involving institutions or groups who can
be collaborators = increasing the impact of
the campaign
(e.g. other OHS institutions , employers
associations, trade unions, enterprise
advisers, local authorities, educational
institutions, etc.)

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II Organization of the
campaign
• Choose targeted audience (try to involve)
• Choose, if possible, duration of the
campaign
• Choose assigned budget for
implementation.
(convenient to add extra 10% to cover
incidentals)

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II Organization of the
campaign
• define “tone" of the campaign:
- cool & rational (high-level audience:
managers, directors policy makers);
- educational (already informed target
ready to learn),
- amusing (schools)
- threatening (audience resistant to
change)

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II Organization of the
campaign
• define indicators and parameters
- to follow up implementation
- facilitate on going and final evaluation
e.g. surveys / reports, risk evaluations
implemented, accidents
identified, recorded or notified, OHS
structures set up, meetings held, visits
paid, statistics, etc.

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II Organization of the
campaign
• Develop tailored message
clear, simple & pertinent = slogan + body
- indicate what/why target specked to do
- show reasons & advantages of campaign
e.g. reduce accident rates, improve Fund
image, reduction of fines and
sanctions, improve social partners
involvement, etc.

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II Organization of the
campaign
• collect published disseminating materials
- from OHS preventive organizations (yours/ others), social
partners, research institutes, internet, etc.
• elaborate materials if not available & are needed
-e.g. bulletins, posters, brochures, videotapes, diskettes,
CDs, interactive materials, etc.
PS: keep in mind basic principles = clear & understandable
writing according level of knowledge targeted groups
- include available pictures, photographs and drawings which
can facilitate the understanding.

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II Organization of the
campaign
• identify other OHS activities going on = save
resources
e.g. conferences, games, competitions of pictures
or of drawings, International OHS
week, exhibitions, etc.
• request collaboration of authorities &
administrative departments / recruit other
services for logistic & administration
- secretarial support, computers, designing
facilities, printing, etc. Needed when TV campaign

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II Organization of the
campaign
• coordinate human resources and
technicians assigning functions /concrete
responsibilities for elaboration of
materials and pre campaign activities
• fix a chronology
- assign particular time schedules for each
responsible / concrete activity
- specify foe each stage maximum deadline

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II Organization of the
campaign
• choose good dates for launching and
implementing,
- avoid dates for holidays /high labour pressure
- take advantage, if possible, of events as any
National or International OHS day/week
• control terms and dates for implementation
from starting point to end of campaign.

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III Monitoring & follow
up campaign
• Keep record and use monitoring and follow
up indicators during implementation = final
report
• carry out final evaluation through settled
parameters
- keep in mind he possibility that campaign
increases, in the short term, OHS
problems as they are visible now
- indicators for short and long term

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IV Disseminate campaign
results
• elaborate documents showing result
• disseminate them (employers and workers,
OHS concerned institutions)
• outline possibility to launch future
campaign
• invite all to express their feelings and
ideas in this respect
• Keep the issue hot (look for opportunities
to bring back attention to issue)

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Organization Contact Person Details: tellephone, e.
mail. address, etc.

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Campaign
Aims, audience, message
What should change Who should change What message will
persuade

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Campaign planning and
monitoring
Task Subtask or
benchmark
responsable deadline