The dawn of digital marketing began with search ads, then proceeded to social ads and now has evolved to include geospatial ads. Location Intelligence is the discipline that analyzes the petabytes of location data generated daily by mobile devices to extract meaningful and actionable consumer insights. Predicting customer intent is an age-old problem. With more than 80% of sales still occurring in brick and mortar stores, it is important to understand the customer intent. Currently, many marketers such as Facebook and Snapchat are using location data to calculate ROI and lift of in-store visits for their ads. In this session, I will discuss ways to advance our understanding of store visitors using location intelligence: who they are and what they do in the physical world.