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UIE Virtual Seminar February 11, 2009 www.uie.com <ul><li>Writing Web Content that Works </li></ul><ul><li>Janice (Ginny) ...
On the web, you market best  after  you have satisfied your site visitor's needs Don't distract me.  I just want to compar...
Find the &quot;marketing moments&quot; − when the site visitor is ready Book sites do  a great job  of marketing  after  s...
Don't miss the marketing moments on your web site What do you do if you like these loan rates?
UIE Virtual Seminar February 11, 2009 www.uie.com <ul><li>Writing Web Content that Works </li></ul><ul><li>Janice (Ginny) ...
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Ginny Redish Preview

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  1. 1. UIE Virtual Seminar February 11, 2009 www.uie.com <ul><li>Writing Web Content that Works </li></ul><ul><li>Janice (Ginny) Redish </li></ul><ul><li>Redish & Associates, Inc. </li></ul>Author of…
  2. 2. On the web, you market best after you have satisfied your site visitor's needs Don't distract me. I just want to compare loan rates. If I don't find the loan rates right away, I'll try a different web site.
  3. 3. Find the &quot;marketing moments&quot; − when the site visitor is ready Book sites do a great job of marketing after site visitors find the book they want. How many ways does this page market to people who might want this book?
  4. 4. Don't miss the marketing moments on your web site What do you do if you like these loan rates?
  5. 5. UIE Virtual Seminar February 11, 2009 www.uie.com <ul><li>Writing Web Content that Works </li></ul><ul><li>Janice (Ginny) Redish </li></ul><ul><li>Redish & Associates, Inc. </li></ul>Author of…

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