3. what keeps you coming to the same
website again and again?
visiting the same store?
choosing one thing over another thing?
a great user experience
4. what is your end goal?
what do you have that the user needs
or wants?
how can you help the user get what
they need and meet your goal?
know thy user
13. are your digital collections usable?
can your target audience -- the user --
find what they need?
you’re not going to beat Google... and
your users might expect you to be
Google.
challenge yourself
14.
15. how can our valuable collections stand
out in the noise?
it’s not enough anymore to have it.
users need to be able to incorporate
what we have into their lives.
content in an era of
information parity
16.
17.
18.
19. can you treat your digital collections in
the same way you treat your physical?
what experience can your collection
provide regardless of format?
how do patrons know what you have?
digital is a format