SlideShare una empresa de Scribd logo
1 de 44
One pixel away from your customer SO…
Using Social Media to Market your Best Digital Asset – You!
Our New Reality?
The Story of the Chicks  Patricia  Alicia ,[object Object]
About A Couple of Chicks  ,[object Object],[object Object],[object Object],[object Object],[object Object]
ACOC Clients: Destinations: Hotels: Other:
Our Team: Patricia Brusha Hold on!  We’ve got ourselves a wide turn here!
Lovingly referred to as he “other” Chick Wait for me! This is a necessary pit stop! That ’ s me!!!!!!
Our Journey Caribbean Canada
B uilding the business  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Then there was Social Networking…
The 1st Twitter Inquiry!
If a Couple of Chicks can do this…
We got a big coop now!!! Brad James Kathi   Stephanie Sandie Steve Laurie Anne Christy Patti Those Chicks are late again! J ane
The Evolution of the Brand
It’s All About Integration & Management of all Digital Assets
Facebook
Twitter
Chicks Blog
LinkedIn Company Profile
YouTube
 
Digital Marketing What you need to know:
Social Networking ,[object Object]
Social Networks: Changing the face of Marketing
YouTube is the 2 nd  Largest Search Engine Behind   Google 24 Hours of Video uploaded YouTube every Minute!!!!
Going Mobile ,[object Object],[object Object],[object Object]
iMarketing: Marketing for iPhone,  iPad and Tablets ,[object Object],[object Object],[object Object],[object Object]
So What now?
It's all about Customer Engagement!  Focus on how you can best reach your target Customer online -Is your target audience Tweeting? -Are they spending time on Facebook, LinkedIn? -Should you be Blogging as an expert in your field?
Digital Marketing Must Do’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],You must make the time  –  your brand is living online whether you are ready or not
Digital Marketing Success Stories What made them work?
Le Germain Hotels on Twitter 3 Goals: 1. Listen to Guests to continually improve customer service 2. Extend Customer Service online 3. Cultivate an interest in potential clients
[object Object],[object Object],[object Object],[object Object],The Audience: The Brand:
Alphabet Photography: YouTube, Facebook ++ 3 Goals: 1. Drive Traffic and Sales  2. Cultivate Interest in potential clients and differentiate themselves among competitors 3. Generate Media and Buzz
32,100,056 Views!!!!! Driving Traffic Back to the Website = Cash Register
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why Social Media for your Business?
Tools to make it easy ,[object Object],[object Object],[object Object],[object Object]
Smart Marketing: Going Social  ,[object Object],[object Object],[object Object],[object Object]
Twitter Task Checklist for Step One ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Chick Tips on Social Media Marketing:
Other Digital Marketing: Must Do’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Makes a Successful Digital Campaign? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
 

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WomenWOBorders_Sk_May2011

Notas del editor

  1. Guides the tone to take with guests. Internal Use Reserved for internal use only. Employee Training Train employees who will be interacting with guests via social media on the ways to use this persona. Objectif: Comprendre à qui on parle? Quels sont ses intérets et ses besoins? Comment on leur parle? Sur quel ton? Pour mieux comprendre comment on peut les servir, un petit geste à la fois.
  2. Guides the tone to take with guests. Internal Use Reserved for internal use only. Employee Training Train employees who will be interacting with guests via social media on the ways to use this persona. Objectif: Comprendre à qui on parle? Quels sont ses intérets et ses besoins? Comment on leur parle? Sur quel ton? Pour mieux comprendre comment on peut les servir, un petit geste à la fois.