30. It's all about Customer Engagement! Focus on how you can best reach your target Customer online -Is your target audience Tweeting? -Are they spending time on Facebook, LinkedIn? -Should you be Blogging as an expert in your field?
33. Le Germain Hotels on Twitter 3 Goals: 1. Listen to Guests to continually improve customer service 2. Extend Customer Service online 3. Cultivate an interest in potential clients
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35. Alphabet Photography: YouTube, Facebook ++ 3 Goals: 1. Drive Traffic and Sales 2. Cultivate Interest in potential clients and differentiate themselves among competitors 3. Generate Media and Buzz
Guides the tone to take with guests. Internal Use Reserved for internal use only. Employee Training Train employees who will be interacting with guests via social media on the ways to use this persona. Objectif: Comprendre à qui on parle? Quels sont ses intérets et ses besoins? Comment on leur parle? Sur quel ton? Pour mieux comprendre comment on peut les servir, un petit geste à la fois.
Guides the tone to take with guests. Internal Use Reserved for internal use only. Employee Training Train employees who will be interacting with guests via social media on the ways to use this persona. Objectif: Comprendre à qui on parle? Quels sont ses intérets et ses besoins? Comment on leur parle? Sur quel ton? Pour mieux comprendre comment on peut les servir, un petit geste à la fois.