Nội dung của anh Vũ Hồng Quang trong offline 2012-05-13, chủ đề "Nội dung số: Cách tiếp cận của doanh nghiệp"

1. Digital Content: Overview & Strategic
Viewport

2. Company Overview (Feb. 2012)
Established in 2006, grow up from year 2000.
First mover in social network (2000), online news
and e-commerce (2002)
Main investor: IDG ( International Data Group).
Employees: 1000+ people in Hanoi, Ho Chi Minh
city, and other offices in top 8 cities
Products: 20+ leading products in media, e-
commerce and social network markets

3. Company Overview ( Feb. 2012)
Total traffics
 28 millions unique internet users over 33 millions Vietnamese
internet population (84%).
 1.5 billion page views per month,
 1.6 billion ads impression per day
 5 millions unique mobile users
Business model:
 Online Advertising ( #1 with over 75% market share)
 E-commerce ( #1 with domination in many areas)
 Mobile Content ( Top 5 in general and #1 in modern content like
apps, social games…)
 Virtual Items - Games ( Moving in)
Technology: Mastered essential internet technologies: cloud computing,
cloud storage, parallel processing, high-availability, natural language
processing, P2P…

4. ProductsOverview
E-Commerce Media SNs
Muare
#1
Shopping
forum
Rongbay
#1
Classifieds
Enbac
#1
E-Market
Place
LINKHAY,
TTVNOL,
F319,
SANNHAC,
SOCNHI,
SOHAPHIM
Social
networks
COMMUNITY
Building the Vietnam first online community in 2000, VC now have 28
million unique visitors/month, about 84% of Vietnam Internet User
Dantri
#1
Online and
Mobile
General
Newspaper
Baamboo
#1
Video
Serving
Kenh14
#1
Teenage
Online
Newspaper
CafeF
#1
Financial
Online
Newspaper
AutoPro,
aFamily,
Genk
#1
Vertical
contents
Solo
(NEW)
Online
Retailer
Mua
chung
#1
Groupon
Model
SohaPay
(NEW)
Payment
Gateway
Monetization Platform
VC Mobile Admicro Transaction based

5. Media Products

6. Media
• Dantri.com –Vietnam’s leading general
online news, and #1 on mobile news
• Number 1 news sites in different important
niche markets: Finance, Teenage, Auto, Hi-
tech, Family.
• 93 Million visits/month
• 20 Million unique visitors/month
• 70% of Vietnam news users
• 550 Million page views/month
• Growth rate: 10%/month
Kenh14.vn: #1
Teen Online Newspaper
CafeF.vn: #1
Financial news & reviews
AutoPro.vn: #1
Automotive news & reviews
DanTri.vn: #1
Gerneral online news
Baamboo.com: #1
Video search and serving
Genk.vn #1
Website for hi-tech users
aFamily.vn: #1
Website for family and woman

7. Page views/ month : 500 Mils.
Visit/ month : 80 Mils.
Page views/visit : 5.51
Avg. Time on site : 08 mins 09’
Unique visitor/month: 16,7 Mils.
DANTRI: The most popular
Vietnamese online newspapers on
PC and #1 in mobile space.
DANTRI.COM.VN – General News
* data is from November 2011

8. CAFEF: a channel provides not only
updated and detailed information from
financial markets: stocks, real estate,
banking … but also comments and
specialized analysis from experts. Cafef
bypassed 5 competitors and became #1
in finance website 9 month after lauch
CafeF.VN – Financial News
Page views/ month : 25,312,000
Visit/ month : 5,176,000
Unique visitors : 1.042.000
Page per visit : 5.01
Avg.Time on site : 9 mins 30”
New visit per month : 16,13%
From Hanoi : 45%
From HCMC : 40%
* All data is from March 2012

9. Page views/ month : 320 mil.
Visit/ month : 40 mil.
Visitor/month : 9.6 mil.
Avg.Time on site : 10 mins 30‘
KENH14 - Leading online newspaper
for Vietnamese teenagers with three
million page views per day, five times
higher than competitor’s statistics,
ranking 17 among top websites in
Vietnam
KENH14.VN – Teenage News
* All data is from February 2012

10. Visits: 5.941.032 /month
Pageview: 29.498.074/month
Unique visitors: 2.112.102
Page/visit: 4.98
Time on site: 6‘12”
New visit: 30%
GENK – Leading hi-tech and mobile news and
reviews
GENK.VN – Hi-tech News
* All data is from February 2012

11. AFAMILY: Leading family and woman website.
AFAMILY.VN – Family News
Visits: 5.002.083 /month
Pageview: 22.488.162 /month
Unique visitors: 596.712
Page/visit: 4.5
Time on site: 6,5'
New visit: 33%
* All data is from February 2012

12. AUTOPRO: The leading e-magazine
for car & bike lovers and users in
Vietnam.
Visits: 1.100.000 /month
Pageview: 4.400.000 /month
Unique visitors: 600.000
Page/visit: 4
Time on site: 4'
New visit: 45%
AUTOPRO.VN – Car & automobiles news
* All data is from February 2012

13. BAAMBOO offers vertical search engines including
Mp3, Video, Film, Dictionary... Baamboo is now #1
in Video searching and serving in Vietnam
Strongly pours energy in search engine technology,
cloud computing-storage, especially Vietnamese
language processing, Baamboo help VC gains
leading experience in mastering technologies and
building large, scalable, cost effective systems
Page views/month : 60 Millions
Visits/month : 11 Millions
BAAMBOO.COM VIDEO SEARCH & SERVING
* All data is from March 2011

14. SOHA Digital Contents

15. SOCNHI is number 1 and growing
website of safe and interesting
playground for children in Vietnam
#1 in providing children contents in
Vietnam
SOCNHI.COM – Children portal
Page views/ month : 39,6 Mil.
Visit/ month : 3,4 Mil.
Avg.Time on site : 21 mins 09’
* All data is from January 2012

16. Page views / month : 80 Mil.
Visit / month : 13.6 Mil.
Avg.Time on site : 18.23 mins
Soha Phim: Vietnam #1 on-demand
Internet movies & tv show streaming
6000 movies in databases
SOHA PHIM: On-demand Movie
* All data is from October 2011

17. Page views/ month : 18 Mil.
Visit/ month : 2,4 Mil.
Avg.Time on site : 12 mins 26‘
Male/ Female (%) : 45/55%
SANNHAC.COM: The first and most
popular network for people who love
singing and music, Sannhac has
outstanding features like karaoke and
music studio online…
SANNHAC.COM – Music social network
* All data is from Januaray 2012

18. Technical System Statics
• Over 90 TB in/out data daily: Static data streaming.
• Up to 20Gbs throughput.
• Advertising Platform: Over 1 billion records daily, peak 1.6
billion records per day.
• Advertising Platform: Over 25K internal requests/s.
• 18 Hadoop nodes.
• 15 storage nodes, up to 160TB of store space .

19. Divide & Conquer Strategy
• Single product puts company in a dangerous
position. Some reasons:
• Anything on net can disappear in 5 years
• Vietnam market is too small for an ambitious
company with single product (or even with a couple
of products)
• Uncertain political environment
• Build (more than one thing) for last
• But you cannot do everything at once  choose
the best one you can conquer

20. Fast & Furious Implementation
• “Life is short, life is much shorter on the net” 
• If you find an opportunity today, 3 months after
can be too late. So:
• Do it fast, furiously
• Put all the best resources you have to get it
done
 In VCCorp, best people are all moving from
project to project

21. Digital Content In A “Not Too Far Future”
• Content will be still the king, but what content?
• Editorial content: still good as long as it has
true value
• User-generated content: not a hype any
more, marketers love it
• Mobile content: it will be main stream for
sure but how we can monetize it?
• We cannot predict future, so bullet-proof strategy
should be: Open eyes and disrupt yourself

22. Thank you!