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1. Marketing Agencies drive marketing innovation. 
Are You Ready for Change? 
The role Marketing Agencies play 
for their clients and brands is 
changing, and will continue to 
evolve in the coming year. 
Download the eBook
No More “Launch and Leave” 
Transitioning from Campaigns to Platforms 
Agencies now build fewer 
static campaign-oriented 
sites and focus more on 
platforms, communities and 
services. 
Download the eBook 
1.
Changing Client Expectations 
Customers expect Results, not Just Deliverables. 
Industry is shifting to measuring 
marketing agencies on their 
qualitative performance. That is, 
their ability to measure and report 
on every marketing dollar spent. 
Download the eBook 
2.
Marketing Attribution Matures 
Measuring what strategy resulted in the sale 
Organizations recognize the 
importance of marketing 
attribution, but not everyone 
agrees on what metric to use. 
Download the eBook 
3.
4. Required Team Member 
Marketing Technologist as a Competitive Advantage 
A Marketing Technologist is a 
hybrid of someone who 
understands your product, 
your customer and is a tech-savvy 
marketer. Get one. 
Download the eBook 
4.
Marketing Technology Challenges 
Leverage the Right Tools and Cloud Solutions 
The marketing technology 
industry continues to evolve 
and no one standard has 
been chosen. Integrated 
marketing platforms are an 
emerging trend. 
Download the eBook 
5.
Are you prepared for change in 2015? 
DOWNLOAD THE EBOOK 
The role marketing agencies play for their 
clients and brands is evolving, and it will 
continue to shift in the coming year. Are you 
prepared for change? Download the new 
eBook “5 Marketing Agency Trends for 2015” 
and compare your plan against what the 
competition is doing. 
Download the eBook
www.ActiveDEMAND.com  info@ActiveDEMAND.com  1.855.782.7041 
© 2014 JumpDEMAND Inc. All rights reserved. 
The contents of this document are the property of JumpDEMAND Inc. No part of it may be reproduced or transmitted in any 
form or by any means, except as permitted by written license agreement with JumpDEMAND Inc. 
JumpDEMAND Inc. has made every reasonable attempt to ensure the completeness and accuracy of this document, 
however, the information contained in this document is subject to change without notice, and does not represent a 
commitment on the part of JumpDEMAND Inc.

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5 Marketing Agency Trends for 2015

  • 1.
  • 2. 1. Marketing Agencies drive marketing innovation. Are You Ready for Change? The role Marketing Agencies play for their clients and brands is changing, and will continue to evolve in the coming year. Download the eBook
  • 3. No More “Launch and Leave” Transitioning from Campaigns to Platforms Agencies now build fewer static campaign-oriented sites and focus more on platforms, communities and services. Download the eBook 1.
  • 4.
  • 5. Changing Client Expectations Customers expect Results, not Just Deliverables. Industry is shifting to measuring marketing agencies on their qualitative performance. That is, their ability to measure and report on every marketing dollar spent. Download the eBook 2.
  • 6. Marketing Attribution Matures Measuring what strategy resulted in the sale Organizations recognize the importance of marketing attribution, but not everyone agrees on what metric to use. Download the eBook 3.
  • 7.
  • 8. 4. Required Team Member Marketing Technologist as a Competitive Advantage A Marketing Technologist is a hybrid of someone who understands your product, your customer and is a tech-savvy marketer. Get one. Download the eBook 4.
  • 9. Marketing Technology Challenges Leverage the Right Tools and Cloud Solutions The marketing technology industry continues to evolve and no one standard has been chosen. Integrated marketing platforms are an emerging trend. Download the eBook 5.
  • 10.
  • 11. Are you prepared for change in 2015? DOWNLOAD THE EBOOK The role marketing agencies play for their clients and brands is evolving, and it will continue to shift in the coming year. Are you prepared for change? Download the new eBook “5 Marketing Agency Trends for 2015” and compare your plan against what the competition is doing. Download the eBook
  • 12. www.ActiveDEMAND.com  info@ActiveDEMAND.com  1.855.782.7041 © 2014 JumpDEMAND Inc. All rights reserved. The contents of this document are the property of JumpDEMAND Inc. No part of it may be reproduced or transmitted in any form or by any means, except as permitted by written license agreement with JumpDEMAND Inc. JumpDEMAND Inc. has made every reasonable attempt to ensure the completeness and accuracy of this document, however, the information contained in this document is subject to change without notice, and does not represent a commitment on the part of JumpDEMAND Inc.