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Innovation Principles (part 2 - ideas) @daniel_egger

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This is a brief summary of an MBA class that we hold about "Innovation Principles". This class was highly interactive and we worked mostly our intuition, questening a lot and provoking our mental models.

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Innovation Principles (part 2 - ideas) @daniel_egger

  1. 1. INNOV OATIONPRINCIPLES 2nd part ideas
  2. 2. Anderson Penha A d P h André Coutinho A d éC i h Daniel Egger D i lE Marcelo Fernandes M l F d@anderson_penha @andrehcoutinho @daniel_egger @fernandes2050
  3. 3. idea
  4. 4. What iWh t is an idea? id ?
  5. 5. everthing thiyou known, wear,eat, like, follow,eat like follow usewas once anidea
  6. 6. InsightsI i ht ideas id things thi = = = possibility whatever something to create
  7. 7. Insights Idéias Coisas
  8. 8. ActInspirations Exploration Production &  experimentatio Exploit Inspiração n Inspiração Conceituation C it ti LIVRE IntegrationThink Creation Extrapolation Create Inspiração prototyping
  9. 9. creation0 1chaos order (fonte: Jason Theodor)
  10. 10. Ireality world of ideas and things( j(subjective or “individual”)(Realität) perception cognition Group Socialconscious understand, concepts, memo we ries, appearance, introspectio n insights Realitysubconscious (objective or “social” imagination, fantasy, you  dream, intuition, attention (Wirklichkeit) affects, emotions
  11. 11. Breakthrough Substantial EUreality perception(subjective or “individual”) individual ) cognition(Realität) understand, concepts, memori es, appearance, introspection Incrementalconscious insights imagination, fantasy, you 
  12. 12. How would you classify:facebook, twitter and i-phone?Some say incremental somebreakthrough?
  13. 13. Perhaps only a “social wave” socialcan be seen as breakthrough, and companies and products “ride and influence it” by ride it adding incremental an substantial value. b i l l
  14. 14. Creation Extrapolation Inspiração prototyping
  15. 15. Why create ideas?
  16. 16. What do we needto create ideas?
  17. 17. symbols y rituals myths + paradigm paradoxes parado es +circumstances contexts t t
  18. 18. rituais
  19. 19. the act of...
  20. 20. CREATION extrapolation Inspiração prototyping
  21. 21. Creative space
  22. 22. All innovative companieshave an creatively (cool) mythspace.We have an creativityspace. symbol b lNobody uses our creativespace. ritual
  23. 23. 10%the the myth
  24. 24. individualcollective
  25. 25. sozciometry y
  26. 26. how?
  27. 27. EXPANSIVE (quantity)INTENSIVE (quality)
  28. 28. oriented (outside > inside)spontaneous (inside > outside)
  29. 29. let`s create
  30. 30. creation EXTRAPOLATION Inspiração prototyping
  31. 31. limits
  32. 32. ppremises
  33. 33. example:We have to change the transit in São Paulo!
  34. 34. quality of life city rhythm statusflooding
  35. 35. KALI
  36. 36. SHIVA
  37. 37. 1 2 Desconstruir 3 free ideation deconstruct reconstruct exploration extrapolation
  38. 38. ideas premisesideas
  39. 39. complexity simplicity
  40. 40. creation extrapolation Inspiração PROTOTYPING
  41. 41. “Language is convincingSeeing is believingS i i b li iTouching is reality”(Alan Kay) www.symnetics.com.br . .
  42. 42. Prototyping is the creation of something incompleteand simple. It is whatever thing that allows theindividuals to to... • see • feel • understand • explor • reflect • recreate
  43. 43. Anderson Penha A d P h André Coutinho A d éC i h Daniel Egger D i lE Marcelo Fernandes M l F d@anderson_penha @andrehcoutinho @daniel_egger @fernandes2050

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