Evolving in a new Data economy

5. ©2016 Acxiom Corp. Confidential Add slide showing the who (25-29, single, no children, wearables, travel, etc.) 5 PII Cookie Community Device Age: 25-29 Acquire insights International traveler Fitness tracker Home Owner

8. ©2016 Acxiom Corp. Confidential Activate Data in Marketing Ecosystem CRM & DATA PROVIDERS DATA MANAGEMENT PLATFORMS MEASUREMENT VIDEO MOBILE WEBSITE OPTIMIZATION MEDIA PLATFORMS SEARCH ADDRESSABLE TV PREMIUM PUBLISHERS 8

9. ©2016 Acxiom Corp. Confidential Acxiom History • Leader in Data - 200mm US consumer profiles - 1900 attributes - 4000+ modeled data points • Leader in security, safety, privacy - Industry’s first Privacy Officer • Leader in connectivity - Live Ramp - Acxiom TV Founded in 1969, Acxiom is an enterprise data, analytics and SaaS company. Acxiom leverages the power of data to strengthen connections between people, businesses and their partners. 9

10. ©2016 Acxiom Corp. Confidential The Company We Keep *All logos listed herein are the property of their respective owners. Automotive / Distribution Retail Travel / Entertainment Media / Communications Financial Services Technology Insurance / Healthcare Investments 10

11. ©2016 Acxiom Corp. Confidential Acxiom’s 3rd Party Data Stack Proprietary Methods & Tools EXTERNAL VALIDATION Measured against Campaign Performance, Quality Studies, Multiple Client Feedback, etc. DATA DECISION LAYER Recency. Precision. Contributor Niche. Compilation Method (Purchase vs. Self Reported) ABILITEC® Data Integration, Data Quality & Linking, Recognition 100’s of RAW DATA SOURCES Multi-Vendor Sourced, County/State Records, Surveys, Purchase Data, Subscriptions, Partner Community, etc. (Fragmented, Dirty, Incomplete) INFOBASE® 1,500+ Elements for 260MM Individuals in US AUDIENCE PROPENSITIES™ 5,000+ Models for Retail, Financial Services, Auto, Entertainment, Technology, etc. LEARN ANALYZE ENHANCE BUILD RECOGNIZE SOURCE PERSONICX LIFESTAGE® 70 Predefined Segments of Similar Households and Behaviors for 162MM Households in US. GROUP 11

12. ©2016 Acxiom Corp. Confidential New World of Data 12 The interactions between these entities are creating new types of smart applications and services. SENSORS + CONNECTIVITY+PEOPLE+ PROCESSES Smart Home products Activity trackersConnected cars Smart outlets Parking sensors

15. ©2016 Acxiom Corp. Confidential Data as a Service (DaaS) All about predictive data Locating and curating thousands of data sources Recognizing, validating, authenticating every particle of data Ability to port audiences anywhere in the ecosystem instantly and securely A secure marketplace where all data can be evaluated, combined with permission, traded against a common audience currency 15

18. ©2016 Acxiom Corp. Confidential Data is the logical bridge from TV to online Even if execution is not addressable, granular data can enhance planning and measurement Reach extensions from TV->online and online-> TV are possible today Addressable TV 18

20. ©2016 Acxiom Corp. Confidential Acxiom Partnership Vision 20 Curated data from Acxiom Better identification/ recognition with AbiliTec Measurement, analytics and modeling with Partner Analytic File Addressable TV Targeting and digital distribution with Audience Cloud

Notas del editor

During the hour while we speak XX data is created. In the last two years, 90% of data has been created. In the past you bought for markets such as the Orange County market. But now marketing happens at the individual level, what we call “marketing to one.” Thus the advent of programmatic marketing, Addressable TV, etc.
Customer Link is made powerful for the endpoints of our data lines…in this case, the most important publishers and application providers in the market tech / ad tech landscape. With more partners being added every quarter so the best of the latest providers can be reached accurately.
This slide was used by Brian Stanton several months ago during a 6 in 60 presentation introducing the Internet of Things idea. I like this Data-Driven Marketing slide because it demonstrates The interactions between Sensors plus Connectivity plus People plus Processes that are creating new types of smart applications and services, otherwise known as The Internet of Things. We have all seen the commercial for the Samsung Smart Refrigerator that can give you a view of the inside of your refrigerator from your cell phone while you are standing in the grocery store And have heard of the Nest thermostat that can sense when you're home or away, saving you money on your heating bills These are just a few examples of the different types of products and services connecting people and data in this explosive industry called Data Driven Marketing or the Internet of Things. To hear just how far we’ve come from his initial 6 and 60 presentation, and to understand how his presentation was the catapult to our investment into the IOT space, I’d like to introduce Brian Stanton.
How we shape and manufacture data.
Change the lists to to show our office locations GLOBAL COVERAGE EUROPE, MIDDLE EAST, AFRICA – 7 offices and 5 processing centers in 4 countries, clients from 18 countries, 1400+ clients. ASIA PACIFIC – 7 offices and 3 processing centers in 4 countries, clients from 16 countries, 800+ clients. AMERICAS – 24 offices and 4 processing centers in 4 countries, clients from 8 countries, 6600+ clients.
Once we become data partners, here are ways Acxiom can help streamline and improve your unified audience layer…

Evolving in a new Data economy

Recomendados

Recomendados

Más contenido relacionado

Destacado

Destacado (13)

Similar a Evolving in a new Data economy

Similar a Evolving in a new Data economy (20)

Más de Acxiom Corporation

Más de Acxiom Corporation (16)

Último

Último (20)

Evolving in a new Data economy

Notas del editor