The attached powerpoint was delivered by myself Alex Atkinson from CALAD media to 10 business owners. This was hosted by Falkirk for Business

1. Alex Atkinson

2. • Alex Atkinson – CALAD media
• Introductions: Who you are
Brief about your company
How often do you use LinkedIn?
What do you want from today?
• Agenda 13.00 – 13.30 Open Networking
13.30 – 13.45 Cover agenda/Icebreaker
13.45 – 14.15 Is your profile 100%
14.15 - 14.30 SEO benefits of LinkedIn
14.30 – 14.45 Basic v’s Paid business account
14.45 – 15.00 Linking Twitter/Wordpress to LinkedIn
15.00 – 15.10 Tea/coffee/smoke break
15.10 - 16.00 Set up a company page
16.00 – 16.15 How to use Slideshare & other apps
16.15 - 16.30 Q & A - Close

3. Icebreaker
You have 30 seconds to do the following:
Starting from left to right, ladies first then gents, what
shoe size you are……….i.e left hand side smallest to the
right hand side the largest.
Introductions
• Who you are
• Brief about your company
• How often do you use LinkedIn
• Post it – What ONE thing do you want covered here
today

4. What is LinkedIn & why should I use it?
“I have my account set up but what now?”
LinkedIn is THE largest professional social network
with around 160 million registered users,
which is growing daily with a highly targeted
audience of business professionals.
If you are in the B2B sector and you
do not have a powerful LinkedIn
presence, you are almost
DEFINITELY missing out on
valuable opportunities to connect and grow
YOUR business.

5. Your profile MUST be at 100%
LinkedIn suggests having a completed profile gives you a 40%
greater chance for networking success. They (LinkedIn) make it
easy to understand HOW to achieve that 100% completion.
Leveraging the power of LinkedIn begins with a solid
professional profile & presence.
As a professional how
do you stand out from
the LinkedIn crowd?
How are you different
to your competitors?
What will make your profile visitors want to learn more about
YOU and YOUR company?

6. “you must first establish a solid foundation in order to begin
building your influence…”
Did you know that two new members join LinkedIn every
second?
GET your profile to 100% and see
the REAL benefits coming through!
Search engine optimisation benefits
The result COULD be…. to generate introductions, referrals &
valuable business opportunities.

7. Paid premium account v’s Free basic account ?
• InMail allows you to send e-mail to ANYONE
within LinkedIn : Response guaranteed within 7
days
• Search more profiles with a paid premium
account
• Access premium & talent search filters
• Save important profiles
of potential clients
• Expanded LI profile
• Find out exactly WHO
has viewed your profile
• Priority customer service

8. Linking Twitter/wordpress to your LinkedIn
account
• Add up to 3 twitter accounts,
keep your LI connections
up to date with your tweets
• Add your wordpress blog
URL and display a feed under
your LinkedIn activity feed

9. What is a company page?
Why should I have one?
• Keep up to date with YOUR competitors LI activity
What do I need to add and why?
• Can be used similar to lists on Twitter
Will it help me get found?
• Yes it can do, another
avenue to promote
you your services
What do I put up there?
• A mini website brief is probably best

10. LinkedIn – Applications
• Slideshare - is the best way to share
presentations on LinkedIn!
• Creative portfolio display – Behance video & presentations
displayed
• Travel – find out where YOUR LinkedIn network
are, arrange to meet up, connect in person
• Events – find professional events, conferences, local
meet-ups, make the RIGHT connections, at the event
• Blog link – alternative to wordpress
• Polls – Conduct your own market research
There are many more to choose from, please explore further

11. More LinkedIn features
• Advertise your product and or services to LI users
• Company buzz (Signal) – one stop location for YOUR
networks updates
• LinkedIn today – what’s hot & what’s not
• Answers – ask a question about ANYTHING
• Learning centre – help to get more out of LI
• Skills centre – tag YOUR expertise accurately
• Find a job – find or be found, that is YOUR question
There are many more to choose from, please explore further
“ LinkedIn helps you find valuable people & informs you of
the MUTUAL connections you have with them”

12. Other help & support/links:
http://learn.linkedin.com/company-pages/overview/
http://learn.linkedin.com/
https://developer.linkedin.com/follow-company
http://marketing.linkedin.com/audience
http://help.linkedin.com/

13. Questions
&
Answers

14. Thank you
for your time & input
Alex Atkinson