3. What is Collecting?
Selecting, acquiring, possessing, ordering, dispositioning and
possibly completing (Aristides, 1988).
---(1) Those who complete a collection that enables them to
be conscious of what they need acquire next (stamp or coin
collectors)
---(2) Those who collect things that don’t have series (art
collectors). Danet and Katriel (1989)
Males tend to collect more masculine items including
automobiles and sports-related items and tend to be more
interested in collecting feminine items such as jewelry and
house items (Belk, 1994).
4. Methodology
3%
40%
6%
13%
12%
27%
I don't know
what Pokemon
Go is
I know what
Pokemon go is
but I haven't
downloaded it
I downloaded
Pokemon Go but
never played
I played
Pokemon Go
only once
I played
Pokemon Go a
few times
I played
Pokemon Go
several times
9. Conclusions
• No relationship between the past collection
behavior and Pokemon Go except collecting
“others.”
• Adoption can be predicted by the “increasing
interest” question.
10. To cite
• Acar, Adam (2016). How long can Pokemon Go
go? Paper presented at the 53 Japan
Association of Consumer Behavior
Conference, Tokyo , Japan.