Absolute Radio - Value Added Services

1. Value Added Services Absolute Radio Adam Bowie Head of Strategy & Planning October 2008

2. who am I?

3. who are we?

6. why not Virgin?

7. Bennett Coleman & Co Ltd Times Of India publishing Private Treaties investment TIML radio, outdoor, web, events, film

8. importance of digital

9. how do they listen? Source: RAJAR Q3 2008

10. how do they listen? Source: RAJAR Q3 2008

11. platform agnostic

12. DAB

13. schedule Absolute Radio Absolute Classic Rock Absolute Xtreme Christian O’Connell Breakfast Show Geoff Lloyd’s Hometime Show

14. is DAB’s success just down to the BBC?

15. BBC v Comm. Radio all listening DAB listening

17. but I thought that this was about adding value…

18. pre-launch ‘ crossfade’ 10 ‘pillars’ more live sessions no repeat workday full versions expanded playlist

19. Christian O’Connell Vicky Butler-Henderson Geoff Lloyd Tim Shaw Jo Russell Sony Radio Award-winning investment

21. Absolute playlist

22. extended playlist

23. where do you discover new music? Sometimes Source: Absolute Radio IPSOS Research Aug 2008

24. Abbey Road, Studio 2

25. “ Hell, British Radio is getting exciting again. With the growth of online and digital Absolute is appearing at the right time” For once, there’s a radio station that plays decent music. No other radio station has played the Beatles, Jimi Hendrix, and so many other greats. I, as an oldie-rock lover, have finally found faith in radio again. “ What a great mix of music, I have a vast range of musical taste and it was so good to hear an entertaining and intelligent mix with NO repeats. To quote Paul Weller from yesterday’s playlist – ‘That’s entertainment’….”

26. inviting community involvement

30. online & outdoor

31. marketing & events