A short presentation which gives an overview of QUAD, Derby's new centre for art and film, and the variety of facilities that will be available in the building once open in late summer 2008. See www.derbyquad.co.uk for more details

1. QUAD Presentation by Keith Jeffrey

7. At QUAD we make art and film accessible to everyone QUAD is a gallery, cinema, café bar and workshop that anyone can use We provide facilities and services that connect people and businesses to art and film, creating opportunities for entertainment, education and participation. QUAD… Connects Stimulates Challenges Changes IMAGE

8. Reference to the architectural style of the building 3D quality gives a sense of stature and dynamism Brand is flexible to allow usage for different audiences in different contexts Colour is bold, vibrant yet not intimidating Nature of the logo allows it be realised in many ways e.g as a sculpture or as seating Logo has ‘stand out’ quality against stakeholder or partner logos, and also does not look out of place amongst our contemporaries

11. QUAD brand in action