7. email reach Oztips.com Records Available: 93,000 Rate card: $300CPM Virtual Sports Records Available: 65,000 Rate card: $300CPM League Unlimited Records Available: 20,000 Rate card: $300CPM FDS Audience: People 18+ that support a NRL team Records Available: 121,993 Rate card: $280CPM GAS Audience: People 18+ who follow or participate in Rugby league Records Available: 60,070 Rate card: $300CPM TOTAL NRL FANS = 360,000
8. about: highly targeted lifestyle databases The Great Australian Survey collects only the most up-to-date and detailed data for Direct Marketing purposes. Every 3 months they launch a new edition of the ‘Great Australian Survey’ and collect detailed data on demographic, lifestyle, and purchasing intentions for Australian consumers. They have also recently released The Great Australian Business Survey, targeting SME within Australia. This lifestyle data is built from responses to Australia Post's Australian Lifestyle Survey. The survey is distributed to millions of households across Australia every year. Individuals who want to receive relevant offers and information from businesses provide responses on a voluntary basis.
9. about: oztips Established in 1998, OzTips.com is Australia’s largest Free Sports Tipping website. Anyone can set-up a free Tipping Competition and invite friends to join. Members can register free and create public or private tipping competitions for the NRL, AFL, Super 14, Premier League, A-League, Basketball, Cricket and more! The website also provides detailed Match info and Tipping statistics organisations can even set-up a custom branded Tipping Comp. https://www.oztips.com 63% aged 21-50 Gender: 82% Male Options Site stats
10. about: league unlimited LeagueUnlimited.com is the largest independent rugby league website online. Started in 2002, the website has grown into a well connected news site that includes live score updates, tipping competitions in addition to The Front Row forums, the world's largest rugby league discussion forums. LeagueUnlimited.com's highest traffic periods are during the football season which runs from March – October and peaking during the State of Origin and NRL finals. However, pre-season interest and international competitions have seen the traffic extend beyond the traditional periods of support amongst rugby league fans. LeagueUnlimited.com also has a growing cricket forum which has given further credence to the website slogan, 'There Is No Off- Season'. For sponsors wishing take advantage of this, special rates are now available during the summer months. http://www.leagueunlimited.com Age: 18-30 (75%) Gender: Male (75%) Location: NSW & Qld (70%) Options Site stats
11. about: virtualSPORTS LeagueUnlimited.com is the largest independent rugby league website online. Started in 2002, the website has grown into a well connected news site that includes live score updates, tipping competitions in addition to The Front Row forums, the world's largest rugby league discussion forums. LeagueUnlimited.com's highest traffic periods are during the football season which runs from March – October and peaking during the State of Origin and NRL finals. However, pre-season interest and international competitions have seen the traffic extend beyond the traditional periods of support amongst rugby league fans. LeagueUnlimited.com also has a growing cricket forum which has given further credence to the website slogan, 'There Is No Off- Season'. For sponsors wishing take advantage of this, special rates are now available during the summer months. http://www.leagueunlimited.com Age: 18-30 (75%) Gender: Male (75%) Location: NSW & Qld (70%) Options Site stats
12. case study: v/line OBJECTIVE: Generate new member email subscriptions Raise awareness of V/line travel TARGETING: All people interested in Rugby RESULTS: Sent: 5,120 Open rate: 52.91% CTR : 25.04%
22. schedule idea State of Origin Game 1 State of Origin Game 2 State of Origin Game 3 23rd May Product Spend 24th May 40,000 records CPM: $250 3di NRL Fans targeted email send $10,000 Rate card:$11,500 11th May 40,000 records eCPM: $250 3di NRL Fans targeted email send $10,000 Rate card:$11,500 13th May 40,000 records CPM:$250 3di NRL Fans targeted email send $10,000 Rate card:$11,500 Run-of-Sports Channel 5,000 clicks CPC: $2 $10,000 TPN Rate card:$12,500 $40,000 Total: Rate Card:$47,000