1. Magazine Evaluation By Adam Jacques

2. Introduction My project was to create a music magazine of a specific genre. I picked the genre of hip-hop and rap but to change the normal stereotypes that go with the genre

3. Genre and Conventions The genre I chose to focus on was hip-hop, but to chance the normal stereotypes of gangs and the gangster and turn that into a more classier version of the same genre. I used many of he conventions that are used in real magazines.

4. Conventions used on the front cover. The masthead is at the top of the magazine and is big to attract the reader to the magazine. There is a slogan used under the main banner which tells you what the magazine is all about. Although there is no slogan under the vibe magazine. There is usually a barcode with a date on the front cover also there is no barcode on the front of the vibe magazine. bright, interesting and eye catching to entice its readers into buying the magazine. One star is used on the front cover- direct address is used by the artist There is usually on main caption which I have used which is linked to the star on the front of the magazine. All the other subheadings of articles appear on the left or right hand side like they do here. The vibe magazine uses these sub headings on both sides of the artists. Used the colours red, black and white as in my research these were the colours that represented the genre. These colours are used in many magazines that deal with the hip hop genre which is seen in the vibe magazine Used a variety of fonts on the front cover to make it visually interesting

5. Conventions used on my Contents Page. Should be bright and colourful- encouraging the reader to read on, mine isn’t really bright and colourful as the colour that go with the genre aren’t very colourful. Which can also be seen in the professional contents page. Images dominate the text. Images with page numbers dominate the page. Same with the professional vibe contents page although the professional only uses one image. This time no direct address is used I did this to make a bit of mystery for the reader. The title or header usually appears on every page (usually at top corner) List of contents- usually under specific sections which I didn’t use but can be seen in the vibe contents page.

7. Images dominate the page normally with Big one and other smaller ones but I thought to have medium sized ones to show that the artist is big. I used multiple picture compared to the professional magazine that only used one picture to pull the reader in

8. Text grabs are used to make the reader read the article and are normally Controversial, funny or rude. These are used in the professional magazine also and are interesting text grabs to pull the reader in.

10. Audience feedback I believe the choices I made to change the genre worked well. As the audience feedback I got showed that although the changes I made were quite drastic they audience still knew what type of genre I was trying to portray.

11. How does your media product represent particular social groups? In my magazine I am trying to represent a artist who rose from the streets my rapping but now is changing things to prove that you can change things, to go from the streets to suits and cars So I am portraying the high class of hip hop with the suits and champagne but at the roots by the way my artist speaks it links to all of hip-hop.

12. Typical hip hop artist compared to the artist I created

14. The props I used like the cigar makes him look like a boss someone who is in charge.

15. The crown is important as it shows that he is the king a rapper who is royalty.

16. The fedora used also shows a side of the music making him look like a gentleman instead of a old fashion Gangster.

17. The poses that are used make him look strong and dominant like a boss.

18. The setting that is used is just a black backdrop which shows he is ahead of all other artists and he has broken through the wall of the image of hip-hop and has broken through to the upper-class vision of the genre.

20. Who would be the audience for your media product? Name- Dwayne Carter Age-23 Profession-junior banker Favorite clothing- suits, upper class clothing Hobbies-Golf, Basketball, American football, football, Clubbing Favorite TV/movies- everybody hates Chris, get rich or die trying, notorious Favorite music genres- Hip Hop, Rap and RnB Favorite albums-50 Cent-get rich or die trying, Lil Wayne- Tha Carter 3 Favorite Drink- Champagne or Hennessey

21. Demographic and psychographic profiling for my magazine. Demographic profile of my magazines audience:- Gender-Male Age- 15-20 Geographical- London Socio-economic group- B and C I have chosen this group as these are the groups that will have a little money to spare to be able to get the luxury goods that are advertised and the artists have in my magazine. Psychographic profiling:- The group that my magazine is aimed at is the Aspirers (these people are motivated by status. They buy smart, high tech and high fashion goods) I have chosen this group as my magazine is going to show this side of hip hop with the expensive fashion, cars, tech and champagne. So the readers will aspire to get the things that the artists have in the magazine.

22. Why this Group? The black middle to upper class is a good group to have as a audience. As most of this group will like hip hop in one sort or another They are a rather large group They are a reasonably wealthy group so not only will buy the magazine but will also invest in all the advertisements in the magazine. I also have a secondary audience and that is the lower class black or white teenager who like hip hop who can aspire to what they see in the magazine.

23. How the cover attracts There is a large short striking title that most people have heard of which will hook the reader in right away, The main picture is very striking with the crown shadow catching peoples attention wondering what the story I about. The stories that are used on the front are the most interesting and the use of highlighting the important words in the subheading gives the reader a quick way to see the most interesting things that are in the magazine. The colours used are associated with the genre of hip hop so any one looking for the genre will easily be able to pick the magazine out

24. How the contents page attracts On the contents page all the important stories in the magazine are shown. Only the most interesting stories are shown on the contents page like world tours or the downfall of a certain celebrity to really make the reader carry on. And the main stories that are in this article are shown with a picture to draw the reader in quickly and intrigue the reader into reading into the picture. The colours again are used to attract the reader The pictures a re striking with the artists making striking poses that bring the readers in The layout is very simple with the main stories being highlighted so the reader can easily see the important stories and they can see them instantly.

25. The quotation boxes give the reader a quick injection of the story that will make them want to read the whole article The plain background that gives a smoky feel to the magazine allows the text and pictures to not be overpowered and doesn’t make the text or pictures hard to see or read. The title is a brash statement making the reader read more into it. I believe that the highlighted king stands out and grabs the readers interest right away The structure of the article will keep the mainstream layout with Q/A this will keep the readers interested and the color swap between the questions and answers will keep the text fresh for the reader The main article is mainly answers from the artist to keep the reader interested and not get bored of to many questions I placed the pictures throughout the page to give a sense of randomness to keep the reader guessing like they wont expect from the magazine or the artist Each shot is cut out from it background to show the reader that the artist is more important than his background Only the main picture uses direct address that is used to show the artist is in control

27. Photoshop

28. InDesign

29. Photographic lighting

30. Microsoft Word

31. Microsoft Excel

32. Microsoft PowerPoint

34. Photo editing technologies Photoshop- this allowed me to edit my photos to the great detail that I needed. It allowed me to cut the artist out from the background with great precision and accuracy. Another thing it allows me to do was to darken up the shadows so they stood out more. The main tools that I used was the cutting tool to be able to cut out my artist from the boring backgrounds also I used a tool that allowed me to be able to darken up the shadows so they stand out more. InDesign- this is the program that I used to put together the pages of my magazine. It allowed me to edit any part of the pages so that the style that I wanted could be imprinted upon the page.

35. Research and Audience Feedback Technologies Microsoft word- I used word to create all the questions that I used to gather audience feedback. And also word was helpful with trying to pick out fonts for my magazine. Microsoft excel- excel was used to turn all my audience feedback into easy to understand graphs that can at a glance show my audience feedback. Microsoft PowerPoint- PowerPoint was used to create my evaluation as it was the easier program to use to get all my evaluation across Google- Google was used in the research stage and was used to gather up similar magazine and articles of my genre so that I could study them and see what styles kept coming up across all formats.

37. The lighting on the final product is a lot better as it makes the artist look like the light is shining on him.

38. The color scheme on my final product looks a lot more professional although it may not stand out as much as my brightly colored preliminary task

39. There is a larger and better selection of fonts on my final product.