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2. Launching cross-border
commerce
• Entering foreign territories can be risky, so consider working with
local web platforms that people know.!
• Many shoppers in Latin America will naturally gravitate to such
names as Amazon or eBay.!
• Other local leaders have become prominent, including MercadoLibre,
B2W Digital and NovaPontocom.
3. Logistics
• You can only sell goods or services
through your website if you can offer
effective international shipping.!
• If they don’t know how their purchases
will be delivered, cross-border
consumers won’t use a site.!
• Partner with a local logistics provider
that knows the market.!
• Know that the cost of logistics in Latin
America stays high; about 15 percent of
the cost of sold merchandise according
to the Latin American President for DHL
Supply Chain Logistics.
4. Payment Methods
• Alternative payments such as credit card are gaining popularity.
• Cash-on-delivery is still widespread.
• Mobile ecommerce is becoming more and more popular.
• Almost a quarter of shoppers have used their smartphone for payment at least once.
5. What about Brazil?
• 299 of the top 500 Latin American commerce sites are based in
Brazil.!
• 81 percent of Brazilians research appliances online, compared to
66 percent of Mexicans and 73 percent of Argentines.!
• In 2013, Brazilian online shops generated revenues of $15 billion,
three times more than Mexico and Argentina combined.
6. Selling in Brazil
• It remains expensive and
complicated.!
• There are a total of seven
different income taxes, which
are cumulative.!
• Merchants that decide to use
cloud service outside of Brazil
for their online stores are
charged 40 percent on top of
the invoice as an additional tax.!
• Brazil imposes a flat import tax
of 60 percent on the cost of
merchandise valued up to
$3,000.