The document discusses strategies for using social media to expand business. It covers selecting appropriate social networks, leveraging them for business goals, and integrating social networking into an overall marketing strategy. Examples are given of successful social media use by companies like Dell and a wine business. The presentation emphasizes targeting customers, using the right language for social media, and including calls to action.

1. Expanding Business Through Social Network Marketing 18 March, 2010 Mr. Matthew Kwan

2. DISCLAIMER Copyright © 2010. Matthew Kwan No part of the contents in this presentation file is allowed to reproduce, reprint or circulate publicly.

4. Internet Users in the World by Geographic Regions

6. SOURCE: http://www.fuelinteractive.com/blog/2008/04/my-social-medianetworking-talk.cfm

7. e-Marketing Channels Search Engine Optimization Search Engine Marketing e-Mails Display Banner Ad. Social Media

8. Overall Integrated Strategy *All names & brands are property of their respective owners

9. Six Degrees of Separation Source: http://en.wikipedia.org/wiki/Six_degrees_of_separation

10. Examples of Social Media in HK Social Applications Networks *All names & brands are property of their respective owners *All names & brands are property of their respective owners

11. Examples of Social Media in China Social Applications Networks *All names & brands are property of their respective owners *All names & brands are property of their respective owners

13. facebook: Over 400 million users since it was founded in 2004

14. facebook page example: Ocean Park

15. facebook page example: Disneyland Hong Kong

17. Source: http://blog.sysomos.com/2010/01/14/exploring-the-use-of-twitter-around-the-world/ over 75 * million by the end of 2009. 6.2 million/m growth * According to a study by RJMetrics published in January 2010 in Computer World magazine

19. Dell generated US$3M* through Twitter in 2 years Source:http://en.community.dell.com/blogs/direct2dell/archive/2009/06/11/delloutlet-surpasses-2-million-on-twitter.aspx

20. From family business to $60M business* *http://www.clarelancaster.com.au/social-media-case-study-cinderella-wine.html

22. 3 Million Hits in a few days!

24. Is your website SHARING?

26. Is your website interactive? Live Chats Forms Voting Comments Sharing Interactions

27. Social Networking : Integrated Approach

28. Key Success Factors of Social Network Marketing Social Network Marketing Success Factors Target your customers Use the right “ Social Language” Call to Actions

29. 83 more slides to go…!! Source: http://woorkup.com/2010/01/17/top-10-best-social-media-presentations

31. Thank you!