Slides from the Social Media Boot Camp, hosted by Adam Walker Cleaveland on March 13, 2014 at The Gratz Center at Fourth Presbyterian Church in Chicago, IL.

2. Hashtag for today: #CHIBOOTCAMP
You should go to both sites and sign up
if you don’t have accounts.
facebook.com • twitter.com

3. Hashtag for today: #CHIBOOTCAMP
Find Me Here - Follow & Friend Me
twitter.com/adamwc/
facebook.com/adamwc/

4. Hashtag for today: #CHIBOOTCAMP
Not on Facebook or Twitter?
You should go to both sites and sign up
if you don’t have accounts.
facebook.com • twitter.com

5. Hashtag for today: #CHIBOOTCAMP
Find Me Here - Follow & Friend Me
twitter.com/adamwc/
facebook.com/adamwc/

6. Hashtag for today: #CHIBOOTCAMP
Not on Facebook or Twitter?
You should go to both sites and sign up
if you don’t have accounts.
facebook.com • twitter.com

7. Hashtag for today: #CHIBOOTCAMP
Find Me Here - Follow & Friend Me
twitter.com/adamwc/
facebook.com/adamwc/

8. OUR AGENDA
Welcome & Introductions
Social Media Philosophy
Facebook
Twitter
Instagram, Snapchat & Pinterest
Foursquare, Check-Ins and Yelp
Google
Blogging
Audio/Video Broadcast
The Kitchen Sink
Social Media Sunday

9. INTRODUCTIONS
Name & Church, Organization or Business

10. WHO AM I?

11. COMMON OBJECTIONS
“I don’t care what you had for breakfast”
“I don’t have time”
“It’s narcissistic”
“It’s a time-suck”
“I’m not interested in those people”
“It’s all too much”
“It’s not safe”
“I’m more of a face-to-face person”
“It’s shallow”

12. THAT BEING SAID…
Why are you here?
!
(in 140 characters or less)
!
:)

16. Most retweeted tweet ever: 3,379,045 retweets.

17. SOCIAL MEDIA REVOLUTION
!
!
Video: Social Media Revolution

18. SOCIAL MEDIA PHILOSOPHY
To think critically about your philosophy and strategy
behind using social media.
Why are you online - and what do you want to do
with it?
This will be different for different people and
organizations.

19. WHO AM I?

20. ADAM’S SOCIAL MEDIA PHILOSOPHY
To connect with colleagues in ministry, broadcast my
life and listen and learn from the wisdom of the
collective.
!
To share and learn.

21. WINNETKA PRESBYTERIAN CHURCH

22. WPC’S SOCIAL MEDIA PHILOSOPHY
To build and support the online community of our
congregation, which enhances our face-to-face
community and interactions.
!
To communicate with our
members and to listen and learn.

23. SOCIAL MEDIA PHILOSOPHY
Decide on your Social Media “Personality”
!

24. SOCIAL MEDIA PHILOSOPHY
!
Personal
Professional
Institutional

25. SOCIAL MEDIA PHILOSOPHY
Pick a limited number of Social Media Outlets
!
!
!
Strengths: Quick, Easy, Short, Hip, 140
Weaknesses: Low Commitment, Fleeting, Noise
“Followers”

26. SOCIAL MEDIA PHILOSOPHY
Pick a limited number of Social Media Outlets
!
!
!
Strengths: Huge, Evolving, Powerful
Weaknesses: Low Commitment, Fleeting, Low Control
“Friends & Likers”

27. SOCIAL MEDIA PHILOSOPHY
Pick a limited number of Social Media Outlets
!
!
!
Strengths: Image-based, Lots of young people, some
great potential creative uses
Weaknesses: Hard to “stand out” in people’s feeds
“Followers”

28. SOCIAL MEDIA PHILOSOPHY
Pick a limited number of Social Media Outlets
!
!
!
Strengths: Proprietary, Unlimited, Deep
Weaknesses: Hard to Get Noticed, More Commitment
“Readers”

29. SOCIAL MEDIA PHILOSOPHY
Pick a limited number of Social Media Outlets

30. SOCIAL MEDIA PHILOSOPHY
Determine what you want from Social Media:
Push
Listen
Connect
Learn

31. SOCIAL MEDIA PHILOSOPHY
Determine a work flow
Social Media should be an integrated, natural
outgrowth of your regular work life.
Repurpose what you’re already doing.
Be disciplined.
It can be done in three 30-minutes/week
!

32. BUILD YOUR WHUFFIE
Down and Out in the Magic
Kingdom by Cory Doctorow
(co-editor of Boing Boing)
Whuffie = New Currency (Social
Capital)
It’s a general measurement of a
person’s reputation

33. BUILD YOUR WHUFFIE
The Whuffie Factor - Using the
Power of Social Networks to
Build Your Business
by Tara Hunt
5 Points of Whuffie

34. BUILD YOUR WHUFFIE
1. Turn the Bullhorn Around: Stop Talking & Start
Listening
2. Become Part of the Community You Serve
3. Creating Amazing Customer Experiences
4. Embrace the Chaos
5. Find Your Higher Purpose

35. SOCIAL MEDIA PHILOSOPHY
Now it’s time for you to consider your own social
media philosophy…
➡ Decide on a ‘personality’
➡ Pick a limited number of social media outlets
➡ Determine what you want from social media
➡ Determine a work flow
➡ Build Your “Whuffie"

36. OUR AGENDA
Welcome & Introductions
Social Media Philosophy
Facebook
Twitter
Instagram, Snapchat & Pinterest
Foursquare, Check-Ins and Yelp
Google
Blogging
Audio/Video Broadcast
The Kitchen Sink
Social Media Sunday

37. FACEBOOK
The World is Obsessed with Facebook

38. FACEBOOK
Profile
vs
Page
vs
Group

39. FACEBOOK
PROFILE
Personal - that’s you!
Use privacy settings
Put friends in lists
Link to other social media

40. FACEBOOK
PAGE
Allows (Some) Anonymity
Indexed in Search Engines & Unique URL
Multiple Administrators
No Limit to Likes (Fans)
Buy Ads - Facebook Advertising
Scheduling Posts

41. FACEBOOK
GROUPS
(Private) Group Communication
Does not show up in your profile
Multiple Administrators
Best for 3-50 people
Send messages, Share documents, Chat

42. FACEBOOK
USERNAMES
www.facebook.com/username
Customized Facebook URL
For a Profile or a Page AND for a Group
Only Get One Chance!
Think of where you’ll want to use it
!

43. FACEBOOK

46. 10 FACEBOOK TIPS
1. Reach out to other churches/organizations.
2. Take your “likers” behind the pulpit.
3. Go beyond the ministry.
4. Ask for input from fans.
5. Be visual.

47. 10 FACEBOOK TIPS
6. Make use of Facebook Events.
7. Don’t just ask for things.
8. Don’t forget the basics: phone, hours, etc.
9. Offer exclusive content.
10. Make use of Facebook Ads

48. OUR AGENDA
Welcome & Introductions
Social Media Philosophy
Facebook
Twitter
Instagram, Snapchat & Pinterest
Foursquare, Check-Ins and Yelp
Google
Blogging
Audio/Video Broadcast
The Kitchen Sink
Social Media Sunday

49. TWITTER
!
!
Follow Your Interests.
Discover Your World.

50. TWITTER
"They call it “ambient awareness.” It is, they say, very much like being physically
near someone and picking up on his mood through the little things he does — body
language, sighs, stray comments — out of the corner of your eye. This is the
paradox of ambient awareness. Each little update — each individual bit of social
information — is insignificant on its own, even supremely mundane. But taken
together, over time, the little snippets coalesce into a surprisingly sophisticated
portrait of your friends’ and family members’ lives, like thousands of dots making a
pointillist painting. This was never before possible, because in the real world, no
friend would bother to call you up and detail the sandwiches she was
eating." (source link)

51. TWITTER
USES OF TWITTER
Pushing Content
Events
Listening
Search
News

52. TWITTER
TWOOLS
Twitter Search Tweetbot (Mac & iOS)
Twitter in Plain English Hootsuite
@reply Twitterberry
DM = d username Tweetdeck
#hashtags Twubs
Live-Tweeting

53. TWITTER

54. TWITTER
People to follow on Twitter:
!
@breyeschow @NewMediaAtCTS
@prkanderson @rev_david
!
@edrescherphd @MeredithGould
!
@jburno @chsocm

55. OUR AGENDA
Welcome & Introductions
Social Media Philosophy
Facebook
Twitter
Instagram, Snapchat & Pinterest
Foursquare, Check-Ins and Yelp
Google
Blogging
Audio/Video Broadcast
The Kitchen Sink
Social Media Sunday

56. PHOTO-SHARING
!
Sharing Photos: 55 million shared per day on
Instagram (source link)
Instagram: #hashtags
Snapchat: At least know about it
Pinterest: Collect liturgy, creative worship ideas
!

57. IMAGE RICH APPS

58. OUR AGENDA
Welcome & Introductions
Social Media Philosophy
Facebook
Twitter
Instagram, Snapchat & Pinterest
Foursquare, Check-Ins and Yelp
Google
Blogging
Audio/Video Broadcast
The Kitchen Sink
Social Media Sunday

59. FOURSQUARE & YELP
LOCATION BASED SOCIAL NETWORKS
Foursquare (also Yelp/Facebook)
“Check-Ins” - Rewards
Mayor Specials
Word Gets Out - Location Shared
Connect with People in your Community
Reviews!! (esp. important with Apple Maps)

60. FOURSQUARE & YELP

62. OUR AGENDA
Welcome & Introductions
Social Media Philosophy
Facebook
Twitter
Instagram, Snapchat & Pinterest
Foursquare, Check-Ins and Yelp
Google
Blogging
Audio/Video Broadcast
The Kitchen Sink
Social Media Sunday

63. GOOGLE
GOOGLE PLACES
http://www.google.com/business/placesforbusiness/
Claim the listing
Be sure the location is correct
Add information & photos
Get reviews

64. GOOGLE
GOOGLE TOOLS
Shortened URL & QR Codes: goo.gl
Google Docs for Collaboration
QR Codes
Alerts (Google News & Reader)
!

65. GOOGLE
GOOGLE+
plus.google.com
Create Circles & Have a Presence
Link Accounts
Share Info & Have Hangouts!
!

66. OUR AGENDA
Welcome & Introductions
Social Media Philosophy
Facebook
Twitter
Instagram, Snapchat & Pinterest
Foursquare, Check-Ins and Yelp
Google
Blogging
Audio/Video Broadcast
The Kitchen Sink
Social Media Sunday

67. BLOGGING
BLOGGING
Personal/Professional/Institutional
RSS Feed
Feedburner
Google Analytics
WordPress (.com or .org), Tumblr, Squarespace
Just not Blogspot (personal bias)

68. BLOGGING
Free
Best blogging platform
Best themes/designs
Very powerful
Used by corporations
Powerful Plugins
Free
Posts to FB/Twitter
Handles All Media types
(text, photos, audio,
video)
Easy to use
Easy iPhone app

69. OUR AGENDA
Welcome & Introductions
Social Media Philosophy
Facebook
Twitter
Instagram, Snapchat & Pinterest
Foursquare, Check-Ins and Yelp
Google
Blogging
Audio/Video Broadcast
The Kitchen Sink
Social Media Sunday

70. AUDIO & VIDEO BROADCAST
Podcasting: Pre-recorded Audio
BlogTalkRadio: LIVE Audio
YouTube/Vimeo/Vine/Instagram: Pre-recorded Video
USTREAM: LIVE Video
Sample: Making Videos with an iPhone

71. !
United Breaks Guitars

72. OUR AGENDA
Welcome & Introductions
Social Media Philosophy
Facebook
Twitter
Instagram, Snapchat & Pinterest
Foursquare, Check-Ins and Yelp
Google
Blogging
Audio/Video Broadcast
The Kitchen Sink
Social Media Sunday

73. THE KITCHEN SINK
QR Codes
SaveVid.com
Email: MailChimp
storify.com
SMS!!
Firefox Add-on: Download Helper 4.9.21

74. THERE IS ALWAYS MORE…

75. 10 HOT TIPS
1. Have a personal email
2. Make a Google Profile
3. Use an RSS/News Reader (Pocket, Feedly, etc)
4. Do. Not. Use. Internet. Explorer. Use anything other
than it (Chrome, Safari, Firefox)
5. Comment, comment, comment!

76. 10 HOT TIPS
6. Get a Password App (1Password, LastPass)
7. Choose Usernames Carefully
8. Choose a Good Profile Pic (your baby and your dog
is cute, but…)
9. Use Wasted Time
10.Use Facebook Friends Lists...

77. CONDUCT AN EXPERIMENT

78. CONDUCT AN EXPERIMENT

79. CONDUCT AN EXPERIMENT
Host a Social Media Sunday at your church to gage
your congregation’s usage of social media
!
➡ Archive of WPC’s Social Media Sunday
➡ PC(USA) News Article on WPC’s experiment
➡ Adam’s Series on Hosting a Social Media Sunday

80. HELPFUL BLOG POSTS
1. One Seismic Shift Churches & Non-Profits Need To
Make Now In Social Media
2. Signing Up For & Using Twitter
3. Should Your Church or Religious Organization Be
on Twitter?

81. HELPFUL BLOG POSTS
5. How to Best Use Social Media to Enhance Your
Church’s Mission Trips
6. “What? You’re Not Using” Tech Blog Series
(focusing on 1Password, Dropbox, Evernote, Clippy, TeamViewer,
Reeder, WordPress, VisualHub and Preview)

82. THANK YOU!
!
Adam Walker Cleaveland
cleave@gmail.com
609-933-4000
adamwc.com
twitter.com/adamwc
facebook.com/adamwc
!
Check out cleavedesign.com
for information on web design
services and social media
consulting for both
churches and professionals.