Traffic is increasingly coming to mobile devices, and the users' expectations of the mobile experience are higher than ever. Does that present new challenges? Of course, but it also presents new opportunities. We’ll review a number of technologies that can help solve this challenge, and we establish, once and for all, that it’s possible to convert the mobile consumers. And then we'll look at how to get started.
12. Confidential + Proprietary
a state of stress caused by having no
access to or being unable to use one’s
mobile phone
Source: Collin’s Dictionary (2018)
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FULL CONNECTIVITY
In the coming three years, 200 billion
things will get connected and
750million
more people from across the globe
will go online, gaining instant access
to all the world's information
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AFFORDABLE TECHNOLOGY
Radical technology is being democratized by
a drop in prices. The average price of
smartphone has dropped by
50%
3D printing dropped from $40k in 2007 to
$100 today and industrial robots reduced
from $550k to $20k
24. Confidential & Proprietary
ABUNDANCE OF DATA
Data is becoming an essential element for
companies in a world where
90%
of the world's information was created
in the last 2 years
25. Think about it….
We have access to all the world’s
information in our pockets
32. Proprietary + ConfidentialSource: Google Data, US, Jan - June 2015 vs. Jan - June 2017Source: Google Data, US, Jan - June 2015 vs. Jan - June 2017
Have close to doubled
in the past 2 years
Mobile searches for
toothbrushes
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In the past 2 years,
mobile searches related
to buying a home have
doubled and mobile
searches related to
weddings have tripled
Source: Google Data, United States, Jan-Mar 2015 vs Jan-Mar 2017
36. Proprietary + ConfidentialGoogle / Ipsos Connect, Jan. 2018, Playbook Omnibus 2018, n=1,604 US online smartphone users, A18+
of smartphone users expect
to get information specific
to them and their situations
while using their smartphone
64%
37. Proprietary + ConfidentialGoogle / Ipsos Connect, Jan. 2018, Playbook Omnibus 2018, n=1,604 US online smartphone users, A18+
Nearly
smartphone users are not
absolutely certain of the
specific brand they want to
buy when they begin looking
for information online.
9 10in
38. Proprietary + ConfidentialGoogle / Ipsos Connect, Jan. 2018, Playbook Omnibus 2018, n=1,604 US online smartphone users, A18+
of smartphone users have
purchased from a company or
brand other than the one
they intended to because the
information provided was useful.
56%
39. Proprietary + ConfidentialGoogle/Ipsos, “Shopping Tracker”, October-December 2017, Online survey, US, n=2,132 shoppers who return to a retailer site
of shoppers expect
to be able to pick up
where they left, when
they return to a retailer
site if they didn’t make
a purchase.
43%
41. Proprietary + ConfidentialGoogle/Ipsos, “Fall Shopping”, August-September 2017, Online survey, US, n=2,382 online Americans 13+ who started shopping within the past day
of shoppers who started
shopping for an item in the
last day have already made
the purchase or say they’ll
make a purchase today.
70%
42. Proprietary + ConfidentialGoogle / Ipsos Connect, Jan. 2018, Playbook Omnibus 2018, n=1,604 US online smartphone users, A18+
Smartphone users are
significantly more likely now
than a year ago to purchase
from companies whose mobile
sites or apps allow them
to make purchases quickly
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of consumers said
they would switch from a poorly
designed mobile site to one that
makes purchasing easy.
65%
Google/Heart+Mind Strategies, ‘Getting Things Done on Mobile’, Feb. 2018, n=704, U.K., A18+ smartphone users.
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The probability of bounce increases 32%
Source: Google/SOASTA Research, 2017.
As page load time
goes from: 1s to 3s
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As page load time
goes from: 1s to 10s
The probability of bounce increases 123%
Source: Google/SOASTA Research, 2017.
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Performance budget rule:
“You need your page to weight less than 1Mb to display
in 5s on a first view for a fast 3G”
42%
of pages were
Over 1Mb
28%
Over 2Mb
13%
Over 4Mb
On your mobile sites, we found that...
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54%
In-app
46%
Mobile web
Note: represents activity on Criteo’s platform, broader industry metrics may vary.
Includes France, Germany, Italy, Netherlands, Russia, Spain and the UK.
Source: Criteo, “Global Commerce Review: Europe,” Feb 21, 2018
In-App vs Mobile Web, Q4 2017
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When people have
a negative brand experience on
mobile, they are
62% less likely to purchase from
that brand in the future
Proprietary + Confidential
84. Proprietary + ConfidentialProprietary + Confidential
43% of EU citizens report that they
have trouble downloading content
due to low speed.
Proprietary + Confidential
85. Proprietary + ConfidentialProprietary + Confidential
Loss of connection is #3 highest
reason for retail cart abandonment
in the US, UK and DE.
Proprietary + Confidential
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Over 46% of brands do not inform
people as soon as they make a
mistake.
42% do not show the correct input
types in form fields
40% do not fully support autofill.
Proprietary + Confidential
91. Proprietary + ConfidentialProprietary + Confidential
Problems entering personal details
Screen not big enough to see what I was buying
Loss of connection
Problems entering my order accurately
Other
39%
35%
33%
27%
8%
Note: ages 18+
Sourse: Addressy, ‘Fixing Failed deliveries: Improving Data Quality in Retail’
conducted by Loudhouse, Dec 5, 2017
Cart Abandonment of Digital Buyers in Germany, UK and US
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Focus on the user
and all else will
follow.
Source: Google Philosophy - 10 things we know to be true