Vinay Goel, Head of Products google india speaks at the monthly networking event hosted by Adaptive Marketing India.

1. Life in Product Management
Vinay Goel
Bangalore

2. Agenda
• What does a PM do
• Process Tips
• People Management
• Process Management

3. What is the job of a PM -- Obsess on Users
• Search solutions for unserved
needs
• User experience is paramount
• Make the product useful to
everyone, not just the 'important'
users / markets
• … 'lets beat competition', 'show
me the money' are no longer
constraining innovation

4. Google Example -- Mapmaker
Solve a Local Need
– Lack of digital maps and local content in
India
Local Innovation
A Mapping solution that would:
– Enable users to create new maps data
(Roads, Landmarks, Businesses etc)
– Correct inaccuracies in existing maps
data
– Bring geo-tagged development data
online, and visualize it on maps
• Census
• Economic Indicators
• Environmental Statistics

5. What does the PM do?
Work
Business Analyst Coordinator
Business Analyst
Coordinator
Spokesperson
Project Manager
Coordinator
Project Manager
Resource Project Manager
Resource Manager
Visionary Manager
Resource Manager
Spokesperson
Spokesperson
Visionary Visionary
Visionary
Time
Definition Development Launch! Maintenance

6. Be the master at Adaptation
Product Manager

7. What does it take to be a PM?
• Technical background
• Creative and Insightful
• Passionate about technology and
shaping its future
• Leadership & communication
skills
• Likes to code, but just as interested in everything else that
makes a successful product:
o User Interface design
o Business model
o Communicating with real customers, users, partners
o Resolving tricky legal and policy issues

8. Always Try to Break the Mold

9. SEARCH

10. SEARCH
ORGANIZATION

11. SEARCH
ORGANIZATION
STORAGE

12. Being a Successful PM
• Know your market – “Get inside your customers head”
• Nurture your stakeholders
• Position first – develop second
• Imagine the future – technology directions
• Do not settle – choose the best team
• Analyze wins and losses
• Be responsible – heart of a champion
• Appreciate with feeling – celebrate successes

13. Management Tips
• Over-Communicate
• Avoid Hippos
• Hire only great people
• Run productive meetings. Follow up.
• Culture of “yes” … 'lets beat competition', 'show me the
money' are no longer constraining innovation
• Good judgement comes from bad judgement
• Lead “Aharai”

14. What is a Product Manager (PM)?
The "visionary"
• Product Vision
• Features & Functionality
• Prioritisation
• Bigger Picture
• Roadmap
• What's Next?

15. Day-to-day
• Meetings
• Prepare mocks, specs, presentations
• Write scripts to analyze logs data
• Hallway chats
• E-mails
Also...
• User studies
• Give talks
• Build demos
• University recruiting

16. Announcements
Follow the discussion at
http://adaptivemarketing.in/blog/question
s-for-vinay-goel-at-product-professionals-
networking-event/

17. Most Recent Certified PMs
CONGRATULATIONS!!
Jayprakash Velu, AMD
Certified Product Manager (CPM)
Rahul Bhalla, LG Soft - CPM
Srinivas K, Cisco Systems – CPM
Viveck Kumar, Paypal – CPM
More info on AIPMM, USA (www.aipmm.com)
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18. Upcoming Events
(sign up at www.adaptivemarketing.in)
¨ April 10th pcamp at IIMB Adaptive Advanced PM
Workshop & Certification
¨ April 28th 1 day summit
April 5-6 (Santa Clara, USA)
“Productizing Innovation in April 19-20 (Bangalore)
India for the global
markets” Adaptive Product
Management Professionals
¨ Live Webinar (45 minutes)
Workshop & Certification
“5 things every Web 2.0/Internet April 15-17, 21-23
PM should know about”
(Bangalore)
“5 Lessons learned in managing
PMs in India”
Adaptive Productizing
¤ April 13th Workshop for Engineers
“5 things PM wished every April 29-30 (Bangalore)
engineer should know”
18 Adaptive Intensives –

19. Engage to build a stronger community
¨ Looking for companies to
host networking events
¨ India’s second Annual
PM/PMM Survey will be
launched in May
¨ Recommendation for
speakers
Linked Group –
“Adaptive Marketing” engage@adaptivemarketing.in
www.adaptivemarketing.in
Post your thoughts at –
blog.adaptivemarketing.in
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20. Need Feedback
Executive MBA for Product Professionals?
Exploring weekend Post Graduate Diploma
degree/certificate program for product
professionals (engineering, PM, PMMs,
Architects, Project Managers) for 11 months
Looking for your feedback
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