New Age Skills for Business Analysts Data | Design | Product

1. NEW AGE SKILLS FOR BUSINESS ANALYSTS
www.productleadership.com
DATA | DESIGN | PRODUCT

2. Most Recently
Global VP Product Management
McAfee, US
CTO Office, NetIQ
Director of Engineering
15 years in Product Industry
Angel Investor
Pinkesh Shah
Faculty, Institute of
Product Leadership

3. Agenda
Why? Industry Drivers for the Big Shift
How? Career Transition
What? Systematic Career Building with New Age Skills
Q&A

4. OWNERSHIP
TALENT
Technology
Technology, Project
Management but
No PM
LEVEL 1
>20 PLScore
Value
OPTIMIZING
#1 MNCs in India are forced to Innovate
Features
Product Owner,
Tech PM
LEVEL 2
>50 PLScore
Value
CO-CREATING
Products
Product Leaders,
Career Path
LEVEL 3
>90 PLSCORE
Value
PRODUCTIZING
SOURCE:
PRODUCT LEADERSHIP MATURITY MODEL

5. #2 Product Companies Moving from “USP” to “UVP”
SUBSCRIPTIONS – Vendor Locking to Vendor Engaging
MARKET AGILE – Customers Expect Continuous Innovation
MARKETPLACE – Mall Buying Behavior
SOCIAL/DIGITAL – Pull vs Push Information

6. #2 Services Companies
Moving from “Cost” to “Sticky”
PLATFORMS – Best Practices Templates
AGILE – Allows for Distributed Teams and Workload
DOMAIN EXPERIENCE – Collective Knowledge Across Clients
SOCIAL/DIGITAL – Pull vs Push Information

7. Changing Role of Business Analyst
Servicing to Partnering to Delivering Outcomes
Buy vs Easy to Sell
Partner AdvisorExecution

8. #3 Customer Experience is the new “Differentiator”
Consumerization of IT
User Experience is becoming more
important than featurism (even for B2B)
“Delight over Amazement”
Acceptable bar on Design and Usability
is now higher

9. #4 Platforms over Products
Everything as a “Service”
Automated to Automatic
Business Models are changing
(ex. Freemium)
Acceptable bar on Design and
Usability is now higher

10. Connected Car (cCommerce)

11. #1 Mid Career Transitions are like
changing planes while in the air

12. #2
When your value in your
company is higher than your
value in the open market -
you are possibly stuck!

13. Learning #3
Demonstrable Skills weigh 80%
more than Resume Skills.

15. #3.1
Knowing != skill
“Because every person knows what
he likes, every person thinks he is an
expert on user interfaces “
PAUL HECKEL

16. data | design | product
#HotCareers
New Age Skills in High Demand

17. DATA
SCIENTISTS
DATA SCIENTIST
DECISION
SCIENTIST
-MODEL BUILDING
-ML AND STATS
-DATA MINING
-PROGRAMMING
-DOMAIN KNOW
-VISUALIZATION
-MODELS & MODEL
BUILDING
-DATA PRODUCTS
-DATA
LEADERSHIP
DATA ANALYSTS
-DATA ANALYST
-RSCH ANALYST
-STATISTICIAN
-BUS ANALYST
-ML AND STATS
-BUSINESS
ANALYSIS
-VISUALIZATION
-DOMAIN KNOW
-DATA ANALYSIS
-INSIGHT MINING
-REPORTING
-VISUALIZATION
DATA
ENGINEERS
-DATA ARCHITECT
-BIG DATA
MODELER
-DATA ENGINEER
-PROGRAMMER
-MACH LEARNING
-DATA MINING
-PROGRAMMING
-DATA MGMT
-BIG DATA INFRA
-DATA MUNGING
DATA
MANAGEMENT
ROLE
TITLES
COMPETENCY
SCOPE
#DATASCIENCE CAREER LANDSCAPE
DATA SMART
MANAGERS
-CHIEF DATA
OFFICER
-DATA INFRA MGR
-RESEARCH INFRA
MGR
-CROSS FUNC
BUSINESS SKILLS
-LEADERSHIP
- VISION
-DATA DRIVEN
DECISION MAKING
- DATA CULTURE

18. DATA
SCIENTIST
DATA SMART
MANAGER
BUSINESS
STATS/MATH
PROGRAMMING/
MACHINE LEARNING
DATA
ANALYST
DATA
ENGINEER
BIG DATA

19. Glassdoor: Data Science ranks
#1 in top jobs in the U.S
McKinsey: 2018 US Market Demands:
140,000 to 190,000 Analytics
Professionals, 1.5 million Data Smart
Managers
Compensation Premium for
Data Smart Manager: 40-200%
DATA SMART ADVANTAGE
Gartner: Make data science the
second language for every
employee
SALARY PREMIUM HOT JOB
DATA LITERACY SOARING DEMAND

20. Design Strategist
Information
Architect
Interaction
Designer
Visual Designer
Researcher
VX & IX
Problem Solution
Types of Designers
Design Lead
UX Designer
User Researcher
Design Manager
#DesignCareers

22. UX DESIGN IS MORE THAN JUST UI DESIGN
Its not a bug, it’s a feature Is anything wrong?Clearly Unusable

23. Can we build
something
that people
want
and be
profitable?
DESIRABILITYFEASIBILITY VIABILITY
ROLE OF A PRODUCT MANAGER

24. DESIGN THINKING helps with WHY?
DESIRABILITY
Is there a problem worth solving?
Does anyone want our solution?
FEASIBILITY
Can we actually build it?
Technology? People?
VIABILITY
Can we be profitable?
Is there a market?

25. SKILLS REQUIRED FOR APPLYING DESIGN THINKING
DESIRABILITY
CUSTOMER INSIGHTING
Need Finding
Market Analysis
Customer Validation
Lean Thinking
Prototyping & MVP
FEASIBILITY
PRODUCT PLANNING
Personas
Architecture
UX & Design
Requirements, Stories
Prioritization
Product Roadmaps
VIABILITY
MARKET EXECUTION
Target Market Segmentation
Product/Market Growth
Go to Market
Sales Enablement
Customer Acquisition &
Retention
Product Profitability

26. Choosing to
Build
Building
Profitably
Building it
right
Marketing it
right
Selling
effectively
PRODUCT MANAGEMENT COMPETENCIES
Customer
Insights
Validation
Target Market
Sizing
Product
Strategy
Win/Loss
Analysis
Competitive
Analysis
Pricing &
Packaging
Buy/Build/
Partner
Requirements
Routes to
market
Collaterals &
Sales Tools
User
Experience
Design
Personas &
Scenarios
Portfolio
Management
Marketing
Plan
Launch Plan
Customer
Acquisition
Lead
Generation&
PreSales
Channel &
Sales Training
Evangelism
Thought
Leadership
Performance
Analysis
Business
Model & Plan
Product
Roadmap
Product
Positioning
Customer
Relationship
Mgmt
Market
Analysis
Strategic
Planning
Product
Planning
Go To
Market
Sales
Enablement

27. 32
PRODUCTLEADERSHIP
COMPETENCIES
TECHNICAL PRODUCT MANAGEMENT
(Product Owner)
INBOUND PRODUCT MANAGEMENT
(Product Management)
OUTBOUND PRODUCT MANAGEMENT
(Product Marketing)
CUSTOMER CENTRIC
ENGINEERING
(Product Leader)

28. #ProductManager is like a mini CEO
One Role, Multiple
Titles
Product Managers can take multiple
titles (some very creative!)
UX
Designer
Growth
Hacker
Product
Marketing
Manager
Agile Product
Owner
Product
Specialist
Engineering
Manager
Entrepreneur Strategy
Consultant
Product
Manager

29. 34
What does a Product Manager Career Path Look Like?
Assoc
PM
Sr.
PM
Group
PM
Dir
PM
Sr. Dir
PM
VP
PM
CPO
Product Portfolio
Strategic
Operational
PM
Tech.
PM
GM/
CEO
Lot of PMs also end up starting
their own company

30. 35

31. MANAGING PROJECTS TO EXPERIENCES
Deliver for Delight, Customer Centricity
BUILD DEMONSTRABLE ASSETS
Show portfolio vs resume
RESKILLING FOR
FUTURE
Staying Relevant
The“perfect” time to start this is NOW!
Accelerate Your Career
Business Analyst to Business Leader

32. Questions?
Pinkesh Shah
pshah@ipl.edu.in
Career Transitions with New Age Skills
www.productleadership.com