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Gems & jewellery industry5
1.
SWOT Analysis
Market Overview- Domestic
Market Overview- Export
Market Overview- Luxury
Value Chain Analysis
Demographic clusters in India
Factors Impacting G&J industry
Porter’s Five forces in jewellery industry
Key demand drivers
Government regulations and support
Budget 2012-13 Impact
Key Players
Future Outlook
Recent News and its implications
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2. Growing spending power
Catalyst effect of organized players
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3. •Indian
Consumer Segment
•Shift in pattern of consumption
•Increasing acceptability & affordability of
diamond jewellery
• Increased value addition
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4. No. of households (millions)
Income Brackets (US $
2005
2016 P
2025 P
Aggregate Disposable Income (US $ Bn)
Income Brackets (US $
2005
2016 P
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2025 P
5.
By 2025 Indian Middle class will reach 41% of the
population from 5% in 2005, creating a sizeable urban
middle class. This will create fast paced and exciting
opportunities for firms in the consumer & retail space
India’s current per capita annual disposable income is
expected to grow by 8-13% from the current level of Rs.
32,299 till 2016
Rising income levels with population increase will lead
to an overall increase in consumer spending and shift
in consumption basket of consumers from the basic
products to more aspirational ones like gems and
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6. Patterns of consumption will shift rapidly towards discretionary spending
Impact:
•More discretionary expenditure as a result of increased income would support greater
demand for Gems & jewellery
•Also we can see an increase in savings and investments and gold being one of the most
sought after investment instrument , predicts a growing demand for gems and jewellery
industry
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7.
Expansion of organized retail improves
competitiveness and ultimately customer
satisfaction
Currently organized retail has a penetration
between 5-7% but this is expected to grow in the
next few years
Branded jewellery in India can now be seen as a
developing phenomenon
Though the major brands pulling the organized
market have now reached a critical point and are
looking for more opportunities to grow
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9.
Increasing acceptability of diamond jewellery which earlier was lesser
accepted in India due to factors such as myths associated with diamonds
being unlucky in certain instances and the higher cost of diamonds
Diamond as fashion statement for affluent to differentiate themselves
from others wearing traditional/gold jewellery
Increased affordability because of greater participation of women in
workforce and hence increased disposable income for couples aiding
change in lifestyle
Value addition from processing to jewellery: Though India processes a
large number of diamonds, most of them are re-exported after polishing.
There exists scope to increase value addition through setting into
jewellery (jewellery fabrication
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Notas del editor
Source: Mckinsey reportExplanation: Aspirers and seekers comprise the middle class.. Here a trend can be seen where “the middle class”population are going to dominate the demography in terms of number of households. Hence they can be seen as a highly POTENTIAL SEGMENT in future While if we look at the aggregate disposable income seekers, strivers and globals would contribute approx. 82% to the aggregate disposable income , of which the highest contribution (34%) will that be of seekers (middle class)… hence middle class population seems to be a promising segment in terms of disposable income which will be a key demand driver in future
Explanation: shifting share of wallet from “necessities” to “discretionary expenditure” would increase customer spending on jewellery as per capita income increases.