Top of Mind Brand Smartphone in Indonesia

1/20/2015 SurveyResult byJakPat - Leading mobile market research in indonesia
http://jajakpendapat.net/surveyorproject/587 1/35
The Summary of TOP Brand Index Smartphone
1. MEREK APA YANG ADA DI BENAK ANDA KETIKA MENDENGAR KATEGORI PRODUK SMARTPHONE?
Open Ended, Total Answer : 2305
# Answer Total Answer Percentage
1 Samsung 1255 54.45 %
2 Iphone 165 7.16 %
3 Sony 137 5.94 %
4 Apple 81 3.51 %
5 Lenovo 52 2.26 %
6 Asus 46 2 %
7 Oppo 45 1.95 %
8 Lg 32 1.39 %
9 Blackberry 32 1.39 %
10 Smartfren 19 0.82 %
11 Htc 17 0.74 %
12 Nokia 16 0.69 %
13 Samsung, iphone 14 0.61 %
14 Android 13 0.56 %
15 Advan 11 0.48 %
16 Xiaomi 10 0.43 %
17 I Phone 9 0.39 %
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18 Sony xperia 8 0.35 %
19 Samsung dan iphone 8 0.35 %
20 Samsung galaxy 7 0.3 %
21 Evercoss 7 0.3 %
22 Xperia 5 0.22 %
23 Acer 5 0.22 %
24 I-Phone 5 0.22 %
25 Sony Experia 5 0.22 %
26 andromax 4 0.17 %
27 Samsung, Sony 4 0.17 %
28 Iphone, samsung 4 0.17 %
29 Apple iPhone 4 0.17 %
30 Smartfreen 4 0.17 %
31 iphone dan samsung 4 0.17 %
32 Motorola 3 0.13 %
33 Samsunh 3 0.13 %
34 Hp 3 0.13 %
35 ipone 3 0.13 %
36 Samsung dan apple 3 0.13 %
37 Sony, samsung 3 0.13 %
38 Cross 3 0.13 %
39 Apple samsung 3 0.13 %
40 Aple 3 0.13 %
41 samsul 3 0.13 %

42 Samsung, Apple 3 0.13 %
43 Samsung, Nokia 2 0.09 %
44 Iphone, samsung, sony 2 0.09 %
45 Handphone 2 0.09 %
46 Samsung, lenovo 2 0.09 %
47 Mito 2 0.09 %
48 Samsung, LG 2 0.09 %
49 apple dan samsung 2 0.09 %
50 Penasaran 2 0.09 %
51 Smartfrend 2 0.09 %
52 Himax 2 0.09 %
53 Polytron 2 0.09 %
54 Iphone samsung 2 0.09 %
55 Samsung, apple, LG 2 0.09 %
56 Samsung, blackberry, iphone 2 0.09 %
57 samsung, blackberry 2 0.09 %
58 Samsung & iPhone 2 0.09 %
59 Apel 2 0.09 %
60 Samsung, oppo 2 0.09 %
61 Nexus 2 0.09 %
62 Apple, samsung 2 0.09 %
63 Bagus 2 0.09 %
64 Blackberry, samsung 2 0.09 %
65 Apple, samsung, blackberry 2 0.09 %
66 v 1 0.04 %

67 Samsung atau smarfren 1 0.04 %
68 Canggih 1 0.04 %
69 Oppo, Sony, samsung, lg 1 0.04 %
70 Cube 9x 1 0.04 %
71 Android dan iOS 1 0.04 %
72 Samsung,apple 1 0.04 %
73 Ukuran 1 0.04 %
74 Android xperia 1 0.04 %
75 Samsung, sony, iphone, BB 1 0.04 %
76 lg, samsung, & iphone 1 0.04 %
77 Sony X peria 1 0.04 %
78 iPhone, Samsung, LG, Noka 1 0.04 %
79 Samsung, Sony, LG, Oppo, Advan 1 0.04 %
80 Samsung. Sony. Iphone 1 0.04 %
81 Androi 1 0.04 %
82 Gadget 1 0.04 %
83 Yshdbdhdhs 1 0.04 %
84 Samsung, sony, iphone 1 0.04 %
85 Samsumg 1 0.04 %
86 Samsung, Smartfren 1 0.04 %
87 Fitur canggih 1 0.04 %
88 Samsung, iphone, smartfren, sony 1 0.04 %
89 Iphone, samsung, htc, lg, asus, sony, lenovo, dll 1 0.04 %
90 Ipong 1 0.04 %

91 Samsung, iPhone, LG, Sony Xperia, HTC, Oppo, Blackberry 1 0.04 %
92 Iphonr 1 0.04 %
93 mahal 1 0.04 %
94 Andromax g new 1 0.04 %
95 Blackbrrry, samsung, iphone 1 0.04 %
96 SAmsu 1 0.04 %
97 keren 1 0.04 %
98 Samsung, nokia, bb, iphone 1 0.04 %
99 Nexian 1 0.04 %
100 Apple, Samsung, Blackberry, Sony 1 0.04 %
101 Iphone, samsunh 1 0.04 %
102 Samsung, i-phone, nokia, sony erricson 1 0.04 %
103 Smartfren, samsung. 1 0.04 %
104 Samsung, xiaomi 1 0.04 %
105 iphone, samsung, dan merek smartphone terkenal lainnya. 1 0.04 %
106 LG , nokia , samsung 1 0.04 %
107 Samsung, andromax 1 0.04 %
108 Ga ada benak 1 0.04 %
109 Samsung, Sony, HTC 1 0.04 %
110 Sony ericson 1 0.04 %
111 Apple Iphone, Samsung 1 0.04 %
112 Fitur 1 0.04 %
113 Sooby 1 0.04 %
114 Iphone samsung bb lenovo imo advan sony dll 1 0.04 %

115 Samsung,, LG,, Lenovo,, Xiaomi,, oppo,, sonny ericson 1 0.04 %
116 One plus 1 0.04 %
117 Samsung, bb, iphone 1 0.04 %
118 samsungppp 1 0.04 %
119 Lg, samsung, apple, motorola, htc 1 0.04 %
120 Iphone, bb 1 0.04 %
121 Samsung, sony apple 1 0.04 %
122 Handphone canggih 1 0.04 %
123 Semua yg menggunakan os android dan iphone 1 0.04 %
124 Sony, Samsung, Apple, Asus 1 0.04 %
125 Samsung iphone sony lg 1 0.04 %
126 Acer, sony, nokia, samsung, htc, apple, asus 1 0.04 %
127 Iphone, samsung, sony, lg, htc, motorola. 1 0.04 %
128 Smartfrend andromax c 1 0.04 %
129 HTC dan Sony dan Himax Pure lll 1 0.04 %
130 Asus dan samsung 1 0.04 %
131 Iphone,bb,samsung,asus,xiaomi 1 0.04 %
132 Tipe hp 1 0.04 %
133 Samsung, LG, OPPO 1 0.04 %
134 Samsung galaksi note 1 0.04 %
135 SAMSUNMH 1 0.04 %
136 Samsung, Oppo, Sony, LG, iPhone, Lenovo, Advance, Xiaomi 1 0.04 %
137 Skip 1 0.04 %
138 Samsung, lenovo, asus 1 0.04 %
139 Samsung, Apple iPhone 1 0.04 %

140 Samsung. Sony. Lenovo. Iphone. Asus 1 0.04 %
141 Asus,sony,samsung,lg 1 0.04 %
142 Banyak 1 0.04 %
143 Sony & Samsung 1 0.04 %
144 Apple,Samsung 1 0.04 %
145 Fren 1 0.04 %
146 Apple,sony,samsung,nokia 1 0.04 %
147 Apple, samsung, sony 1 0.04 %
148 Hp canggih hp pintar 1 0.04 %
149 Dgdggdh 1 0.04 %
150 Samsunf 1 0.04 %
151 Samsung,oppo & advan 1 0.04 %
152 Taff 1 0.04 %
153 Bb 1 0.04 %
154 lg, samsung 1 0.04 %
155 Samsung,sony,lennovo,smartfren,oppo 1 0.04 %
156 Oppo fine7 1 0.04 %
157 Samsung,asus 1 0.04 %
158 Samsung,apple,lennovo,LG,oppo,smartfren 1 0.04 %
159 Asus, samsung 1 0.04 %
160 Samsung, iPhone, LG 1 0.04 %
161 Samsung dan sony 1 0.04 %
162 Huwawei smartfren 1 0.04 %
163 Samsung, apple, lenovo, LG 1 0.04 %

164 Smartfriend 1 0.04 %
165 Google nexus 1 0.04 %
166 Samsung. 1 0.04 %
167 Samsung apple 1 0.04 %
168 Samsung, Sony, Andromax, Evercoss, Mito 1 0.04 %
169 Oppho 1 0.04 %
170 Kualitas 1 0.04 %
171 Samsung. Smartfreen 1 0.04 %
172 Fungsinya 1 0.04 %
173 sony, samsung, lenovo 1 0.04 %
174 Asus, samsung, i phone 1 0.04 %
175 Multitasking 1 0.04 %
176 apple...blackberry..htc..sony..samsung 1 0.04 %
177 Samsung.... apple 1 0.04 %
178 Blackbery 1 0.04 %
179 Samsung,Blackberry,Nokia 1 0.04 %
180 Sony Ericsson 1 0.04 %
181 Pinter 1 0.04 %
182 Asus , samsung , iphone , blackberry 1 0.04 %
183 Samsung dan sony xperia 1 0.04 %
184 Azuz 1 0.04 %
185 ingin membeli 1 0.04 %
186 Samsung, imo, blackberry 1 0.04 %
187 LG DAN SAMSUNG 1 0.04 %

188 Blackberru 1 0.04 %
189 1 gadget penting yang bisa digunakan untuk segala macam aktifitas 1 0.04 %
190 iPhone,Samsung,HTC,LG,Lenovo,Huawei,ZTE,Motorola,Asus,Nokia 1 0.04 %
191 Smartfren andromax 1 0.04 %
192 Apple, Samsung, HTC 1 0.04 %
193 Apa ya? 1 0.04 %
194 Ahhah 1 0.04 %
195 Fiturnya banyak 1 0.04 %
196 IPhone, Xperia 1 0.04 %
197 Sony, Samsung, Apple 1 0.04 %
198 Iphone , samsung 1 0.04 %
199 Xiaomi, Nexus, AndroidOne, Snapdragon. MediaTek jelek, iPhone jelek ga guna. Android is the best1 0.04 %
200 Wow 1 0.04 %
201 Samsung, Apple, HTC 1 0.04 %
202 HTC One M8 1 0.04 %
203 Samsung, sony, nokia, lenovo, Lg, oppo, Advan, himax 1 0.04 %
204 Asus,smartfren 1 0.04 %
205 Xiao mi 1 0.04 %
206 Nokia, sony, samsung 1 0.04 %
207 samsung, iphone, sony,oppo 1 0.04 %
208 Andromeda 1 0.04 %
209 Samsung, LG, apple 1 0.04 %
210 apple, sony, nokia, samsung 1 0.04 %
211 Sony experia z 1 0.04 %

212 Samsung, Sony, Nokia 1 0.04 %
213 Axioo 1 0.04 %
214 Samsung, apple, lg, nokia, sony 1 0.04 %
215 Sony,iphone,mi,smartfren 1 0.04 %
216 Android, blackberry, iphone 1 0.04 %
217 iPhone & Samsung 1 0.04 %
218 apple, samsung, oppo, lenovo 1 0.04 %
219 Sonyericson 1 0.04 %
220 Samsung android 1 0.04 %
221 Android, ios 1 0.04 %
222 Hp pintar dan canggih 1 0.04 %
223 Blacberry, Iphone 1 0.04 %
224 Samsung, sony xperia, htc, asus zenfone 1 0.04 %
225 Aple samsung sony 1 0.04 %
226 Smarfren 1 0.04 %
227 Evercross 1 0.04 %
228 tidakk ada 1 0.04 %
229 Samsung, apple, blackberry, asus 1 0.04 %
230 Samsung, Nokia, Oppo 1 0.04 %
231 Samsung, lumia, sony 1 0.04 %
232 Hape buat kerja sama internet 1 0.04 %
233 Appel 1 0.04 %
234 Iphone samsung htc lg 1 0.04 %
235 samsung, LG, nokia 1 0.04 %

236 Apple, samsung, asus, lenovo, acer, oppo, htc, motorola, nokia, sony, Lg, dll1 0.04 %
237 Iphone 6 1 0.04 %
238 Samsung,oppo dan apple 1 0.04 %
239 Sony, lg, samsung, asus 1 0.04 %
240 Apple Phone 1 0.04 %
241 Samsung , Oppo, HTC 1 0.04 %
242 sony, oppo, samsung, iphone 1 0.04 %
243 Internet 1 0.04 %
244 Samsung, Lenovo. iphone, asus, sony 1 0.04 %
245 Samsung , LG , Asus 1 0.04 %
246 Samsung, sonny 1 0.04 %
247 Biasa saja 1 0.04 %
248 Samsung, LG. 1 0.04 %
249 samsung, iphone, nokia, sonny 1 0.04 %
250 Samsung dan oppo 1 0.04 %
251 Ram 1 0.04 %
252 Blackberry, samsung, iphone 1 0.04 %
253 Samsun 1 0.04 %
254 Samsung, Lg, Sony 1 0.04 %
255 Samsung, Blackbery dan Nokia 1 0.04 %
256 Experia 1 0.04 %
257 canggih dan berteknologi tinggi 1 0.04 %
258 Aplle 1 0.04 %
259 Swasung 1 0.04 %

260 Iphone 5 1 0.04 %
261 Samsung 1 0.04 %
262 Tidak ada 1 0.04 %
263 Samsung, Blackberry, dan LG 1 0.04 %

2. MEREK PRODUK SMARTPHONE YANG ANDA GUNAKAN SAAT INI?
Multiple Answer, Total Answer : 2305
0 % 20 % 40 % 60 % 80 % 100
%
1
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7
8
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10
Samsung (48.03%)
Other option (21.74%)
Sony (9.54%)
Lenovo (6.64%)
LG (3.99%)
Oppo (3.73%)
Iphone (3.64%)
Huawei (1.04%)
Xiaomi (0.95%)

Nexus (0.69%)

# Option Total Answer Percentage
1 Samsung 1107 48.03 %
2 Other option 501 21.74 %
3 Sony 220 9.54 %
4 Lenovo 153 6.64 %
5 LG 92 3.99 %
6 Oppo 86 3.73 %
7 Iphone 84 3.64 %
8 Huawei 24 1.04 %
9 Xiaomi 22 0.95 %
10 Nexus 16 0.69 %

3. KAPAN RENCANA ANDA AKAN MEMBELI SMARTPHONE LAGI DI MASA DEPAN?
Multiple Answer, Total Answer : 2305
0 % 20 % 40 % 60 % 80 % 100
%
1
2
3
4
5
6
7
1 Tahun ke depan (46.29%)
6 Bulan ke depan (11.67%)
3 Bulan ke depan (8.94%)
Bulan depan (4.16%)
Besok (0.95%)
Minggu depan (0.82%)

1 1 Tahun ke depan 1067 46.29 %
3 6 Bulan ke depan 269 11.67 %
4 3 Bulan ke depan 206 8.94 %
5 Bulan depan 96 4.16 %
6 Besok 22 0.95 %
7 Minggu depan 19 0.82 %

4. MEREK SMARTPHONE APA YANG INGIN ANDA BELI DI MASA DEPAN?
Single Answer, Total Answer : 2305
Iphone (32.97%)
Samsung (27.03%)
Sonny (11.32%)
Xiaomi (6.51%)
Oppo (5.55%)
LG (3.69%)
Lenovo (2.78%)
Nexus (1.61%)
Huawei (0.39%)

1 Iphone 760 32.97 %
2 Samsung 623 27.03 %
3 Sonny 261 11.32 %
5 Xiaomi 150 6.51 %
6 Oppo 128 5.55 %
7 LG 85 3.69 %
8 Lenovo 64 2.78 %
9 Nexus 37 1.61 %
10 Huawei 9 0.39 %

5. BERIKAN RATING ATAS MEREK SMARTPHONE YANG ANDA GUNAKAN SAAT INI
Scale Question, Total Answer : 2305
Scale 7 (0.09%)
Scale 5 (31.24%)
Scale 4 (48.29%)
Scale 3 (15.57%)
Scale 2 (3.56%)
Scale 1 (1.21%)
Scale 0 (0.04%)

# Scale Total Answer Percentage
1 Scale 7 2 0.09 %
2 Scale 5 720 31.24 %
3 Scale 4 1113 48.29 %
4 Scale 3 359 15.57 %
5 Scale 2 82 3.56 %
6 Scale 1 28 1.21 %
7 Scale 0 1 0.04 %

6. URUTKAN FITUR YANG PALING ANDA CARI KETIKA MEMBELI SMARTPHONE
Priority, Total Answer : 2305
Option : Harga
0 % 20 % 40 % 60 % 80 % 100
%
1
2
3
4
5
6
7
Priority 1 (38.87%)
Priority 6 (12.49%)
Priority 5 (11.15%)
Priority 4 (10.67%)
Priority 7 (9.98%)
Priority 3 (9.54%)
Priority 2 (7.29%)

# Priority Total Answer Percentage
1 Priority 1 896 38.87 %
2 Priority 6 288 12.49 %
3 Priority 5 257 11.15 %
4 Priority 4 246 10.67 %
5 Priority 7 230 9.98 %
6 Priority 3 220 9.54 %
7 Priority 2 168 7.29 %
Option : Warna kemasan
0 % 20 % 40 % 60 % 80 % 100
1
2
3
4
5
6
7

%Priority 7 (66.42%)
Priority 6 (16.96%)
Priority 5 (6.68%)
Priority 2 (3.47%)
Priority 3 (2.95%)
Priority 4 (2.82%)
Priority 1 (0.69%)

1 Priority 7 1531 66.42 %
2 Priority 6 391 16.96 %
3 Priority 5 154 6.68 %
4 Priority 2 80 3.47 %
5 Priority 3 68 2.95 %
6 Priority 4 65 2.82 %
7 Priority 1 16 0.69 %
Option : Ukuran Layar
0 % 20 % 40 % 60 % 80 % 100
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5
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7

Priority 6 (23.82%)
Priority 4 (18.22%)
Priority 3 (13.58%)
Priority 2 (10.28%)
Priority 7 (5.08%)
Priority 1 (4.99%)

1 Priority 5 554 24.03 %
2 Priority 6 549 23.82 %
3 Priority 4 420 18.22 %
4 Priority 3 313 13.58 %
5 Priority 2 237 10.28 %
6 Priority 7 117 5.08 %
7 Priority 1 115 4.99 %
Option : Resolusi Kamera
0 % 20 % 40 % 60 % 80 % 100
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2
3
4
5
6
7

Priority 3 (18.09%)
Priority 5 (17.57%)
Priority 6 (14.32%)
Priority 2 (13.19%)
Priority 1 (10.41%)
Priority 7 (3.99%)

1 Priority 4 517 22.43 %
2 Priority 3 417 18.09 %
3 Priority 5 405 17.57 %
4 Priority 6 330 14.32 %
5 Priority 2 304 13.19 %
6 Priority 1 240 10.41 %
7 Priority 7 92 3.99 %
Option : Batere
0 % 20 % 40 % 60 % 80 % 100
1
2
3
4
5
6
7

Priority 4 (21.17%)
Priority 3 (20.39%)
Priority 6 (18.52%)
Priority 2 (7.38%)
Priority 7 (6.33%)
Priority 1 (3.82%)

1 Priority 5 516 22.39 %
2 Priority 4 488 21.17 %
3 Priority 3 470 20.39 %
4 Priority 6 427 18.52 %
5 Priority 2 170 7.38 %
6 Priority 7 146 6.33 %
7 Priority 1 88 3.82 %
Option : RAM
0 % 20 % 40 % 60 % 80 % 100
1
2
3
4
5
6
7

Priority 3 (20%)
Priority 1 (19.78%)
Priority 4 (11.37%)
Priority 5 (8.5%)
Priority 6 (6.12%)
Priority 7 (1.82%)

1 Priority 2 747 32.41 %
2 Priority 3 461 20 %
3 Priority 1 456 19.78 %
4 Priority 4 262 11.37 %
5 Priority 5 196 8.5 %
6 Priority 6 141 6.12 %
7 Priority 7 42 1.82 %
Option : Prosesor
0 % 20 % 40 % 60 % 80 % 100
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Priority 1 (21.43%)
Priority 3 (15.44%)
Priority 4 (13.32%)
Priority 5 (9.67%)
Priority 6 (7.77%)
Priority 7 (6.38%)

1 Priority 2 599 25.99 %
2 Priority 1 494 21.43 %
3 Priority 3 356 15.44 %
4 Priority 4 307 13.32 %
5 Priority 5 223 9.67 %
6 Priority 6 179 7.77 %
7 Priority 7 147 6.38 %

Top of Mind Brand Smartphone in Indonesia

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