Objectification of women in advertisements in Modern Society

1. *Welcome*

2. Presented by:
Muhammad Muzammil-
Abdul Rehman-
Muhammad Adeel-
Zunaira Waqar-
Submited to:
Sir Adnan Hafeez Jafri-

3. OBJECTIFICATIONOF WOMENIN
ADVERTISEMENT
 Define objectification:
The act of representing an
abstraction as physical thing.
 Define advertisement:
A notice or announcement in a
public medium promoting a product, service, or event or
publicizing a job vacancy.

4. Influence of advertisement in our life
 Advertisements have become an integral part of the
life.
 TV is also one of the biggest medium for marketing.

5. Categories of TV Channels
 News
 Sports
 Entertainment and Life Style
 Cartoon
 Science and Discovery

6. WHAT EVER CHANNAEL YOUR ARE
WATCHING
THERE IS ONE COMMON THING IN
ALL,
CAN YOU GUESS ?

7. ADVERTISEMENTS

8. WOMEN AND MEDIA

9. Advertisement Industry
 Advertising is a large and diverse sector, ranging
from creative agencies to sales departments, but at
the heart of the 13,000 companies and almost
250,000 individuals working in advertising is the
drive to satisfy the client.
 It is a sector which leads the way with cross-
platform innovation as campaigns cross
boundaries between TV, radio, print, billboard and
interactive media

10. Womens
And
Advertisement
 Women specifically Adds already tell women they are not good enough,
that the product will make them look or feel or be better and thus more
attractive.
 When men see body shots of women as compared with face shots, they
judge women to be less intelligent, likeable, ambitious and competent.
 The women’s liberation movement had a huge effect on society .These
new publications were published by and for women, addressing real
issues of concern and interest.

11. WOMENS OBJECTIFICATIONS
 When young girls and women internalize an observer’s
perspective of their own bodies, they live much of their life
in the third-person. This is called self-objectification.
 Many women feel pressured to conform to the beauty
standards of our culture and are willing to go to great
lengths to manipulate and change their faces and bodies.
 Objectification of women isn't just limited to a social
implication; it can also be exactly what the name suggests.
Some men, and women of course, have sexual fantasies
which involve themselves being put into positions of actual
objects.

12. Mens ofjectifications
We have found that male objectification is becoming a prevalent depiction in today’s
culture. Many factors define male objectification:
 Symbolically equating males with objects.
 Fragmenting male body parts.
 Rise in female empowerment.
 The male appears utterly helpless and
ultimately seems to be being controlled
simply by the female’s stare.

13. DIFFERENCES BETWEEN MEN AND
WOMEN IN ADVERTISEMENT
WOMEN IN
ADVERTISEMENT
1) There is a no need
of women in
advertisements.
2) Through this ,it
creates a bad
impact on the
human society as
well as human
imagination.
MEN IN ADVERTISEMENT
1) Men were sometimes
siutable for advertisement .
2) It also gives a bad impact on
womens imagination
,because she attracts with
men by his dressing,way of
style and sexual attraction.

14. Ethical & Moral Issues
Or
Consequences of Objectification
behaviors such as eating disorders or crimes such as rape
directly to media objectification and it would be
irresponsible and inaccurate to do so. However, we live
in a world filled with the objectification of women,
and this objectification contributes to social problems.
These problems include: The consequences of
objectification are not easy to measure. There is no
way to link dangerous

15. Impact on Men Imagination
 If women were in good dressing, therefore there is a good impact on
mens imagination.
 These womens attracts men by her dressing,way of language,sexual
attraction
 Through this advertisements, there should be a bad impact on society.
 Teenagers are the big source of Advertising and Sexualization.
 Through this advertisement , Its change the thinking level of the
people.

16. Rights of Women
 Women's rights are entitlements and freedom claimed for
women and girls of all ages in many societies.
 Women's access to legal abortions is restricted by law in
most countries in the world.
 In some places these rights are institutionalized or
supported by law, local custom, and behaviour, whereas in
others they may be ignored or suppressed.

17. OPINIONS
In my opinion , women should not takes part for the
advertisement because ,it creates a bad impanct on
the society ,on human imagination,teenagers and
other people are used to follow the rights of islam.

18. CONCLUSION
In conclusion, I believe that women are objectified
in society, not just by men, but by themselves and
fellow females, I do feel that we have had enough
time to change the values that our ancestors
instated for us; which brings up the point that, in a
way, we have run ourselves into a social "rut". we
become so used to looking at women as objects
that to change now would be pointless.