If you want your website to rank high on Google, you do not need any soothsayer or out of the world tactics. Simply use this top 8 link building tactics and watch your ranking improve. Learn how to use directories, forum and images for link building
2. What is Link Building
Link building can be defined as the :
1...active pursuit of going out and acquiring links.
1. . .the process of getting external pages to link to a page on your website. It is
one of the many tactics used in search engine optimization (SEO)
Source:
http://pointblankseo.com/what-is-link-building
http://www.wordstream.com/link-building
3. Why you need Links
1. Establish your brand
2. Increase web traffic
3. Increase search engine ranking
4. Widen web presence
Additional reading : http://www.submitedge.com/blog/11-real-benefits-of-link-building/
4. Link Building CheckList
Is it relevant?
Is the website of high quality?
Is the website updated regularly?
Will it bring me traffic, increased ranking or
more brand exposure.
5. Link Building Strategies
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Now to the link building strategies:
1 … Directory Submission
2 … Forum Commenting
3 … Social Media
4 … Guest Blogging
5 … Press Release
6 … Link Swapping
7 … Interview
8 … File Sharing
6. Directory Submission
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An online web directory is a website listing individual
businesses or information in an alphabetical order
To be successful using online directory, they must be
human edited and relevant to your niche
Examples of online directories are Yahoo, DMOZ, Botw.
Check this post for an extensive list of online directories you can submit your website to.
7. Forum Commenting
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Forum are online communities dedicated to sharing
information among members. A lot of this forum exists. All
you need to do is signup and participate
Popular communities include Quora, Yahoo Answer.
To find a forum, run a Google search. E.g “keyword” forum
8. Social Media
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Social media are micro-blogging website. Popular social
media platforms are LinkedIn, Twitter, Facebook, Google+
and Pinterest.
Currently Facebook has a population of about one-third of
the world’s population which makes it a good platform to
hang out but also difficult to be visible.
While you may not be able to build links directly from social media, you can use it to
drive traffic which in turn may result into links to your website especially if your
contents are shared by your followers.
9. Guest Posting
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One White-Hat technique of building links that can be done
on a scale is guest posting or guest blogging.
Find guest post opportunities on websites that are relevant
to your niche or industry using the usual search operators.
While guest blogging is now the current trend, you need to make sure you write high
quality content to avoid further penalty should Google want to clean up the rot
created by them.
10. Press Release
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Another white-hat technique to build links is Press Release.
While it has been over done, it is still possible to use it as a
link building opportunity.
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Avoid numerous links in your press releases and write
press release because you actually want to create “buzz”
around your brand.
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If you don’t have experience in writing press release, hire a journalist to write your
PR. Example of PR site is PRWEB
11. Link Swapping
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Link Swapping or Link exchange is when you partner with a
relevant website to exchange links.
It is a practice that can be over-done. Make sure the
context and content where the link is makes it look
naturally
Avoid link exchange with website which you can not vouch for even if you know the
webmaster.
12. Interview
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Interviewing influencers and experts in your niche can
leads to more brand exposure and links to your website .
First begin by following them on their favorite social media
and try to build a relationship with them.
Get to interview them on your website and promote it as much as possible. Make it
an habit to send an email saying “Thank you” afterwards
13. File Sharing
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File sharing involves creation of contents in the form of ebook, Inforgraphic or visual data.
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Examples of File sharing directories include top
inforgraphic sites like Visualy, Slideshare where you are.
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You can create a content from scratch to share on these medium or you can
transform already published documents on your website blog. This slide
presentation is an off-shoot of this blog post.