While social media, augmented reality and other 'spangly' marketing tech have been grabbing headlines, only the unwise would ignore the enduring power of email marketing.

1. The Second
Coming
of email
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2. While social media, augmented reality and other ‘spangly’ marketing tech
have been grabbing headlines, only the unwise would ignore the enduring
power of email marketing.
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3. While social media, augmented reality and other ‘spangly’ marketing tech
have been grabbing headlines, only the unwise would ignore the enduring
power of email marketing.
The latest data shows that email is still in its ascendance:
1,670,000
emails
sent a second
compared to
3,935
tweets
46,333
YouTube views
Facebook Like Button
52,083
CMYK / .ai
Facebook likes
www.adestra.com

4. While social media, augmented reality and other ‘spangly’ marketing tech
have been grabbing headlines, only the unwise would ignore the enduring
power of email marketing.
The latest data shows that email is still in its ascendance:
1,670,000
emails
sent a second
compared to
95%
3,935
tweets
46,333
YouTube views
Facebook Like Button
52,083
CMYK / .ai
Facebook likes
of brands use email for their CRM/content delivery
because it has proven to be so effective.
www.adestra.com

5. Email marketing is going
mobile
More and more people are viewing emails on
their mobiles. In the second half of 2012, the
number of emails opened on a mobile device
(smartphone/tablet) rose . . .
www.adestra.com

6. Email marketing is going
mobile
More and more people are viewing emails on
their mobiles. In the second half of 2012, the
number of emails opened on a mobile device
(smartphone/tablet) rose . . .
41%
in second half of
2012 up from
27%
in 2011
13%
in 2010
www.adestra.com

7. Email marketing is going
mobile
More and more people are viewing emails on
their mobiles. In the second half of 2012, the
number of emails opened on a mobile device
(smartphone/tablet) rose . . .
And according to KISSmetrics, email has nearly
three times as many user accounts as Facebook
and Twitter combined: 2.9 billion. But that’s still
not how many businesses see it
41%
in second half of
2012 up from
27%
in 2011
13%
in 2010
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8. Social media vs. email: a naïve, simplistic view
V
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9. Social media vs. email: a naïve, simplistic view
V
There is a strong misconception that these
two are sworn enemies - but this is not valid.
Instead . . .
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10. Social media vs. email: a naïve, simplistic view
V
There is a strong misconception that these
two are sworn enemies - but this is not valid.
Instead . . .
. . . they should work hand-in-hand as part
of your campaign via the power of Custom
Audiences.
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11. What are Custom Audiences?
Custom Audiences is a powerful new Facebook tool for
targeting lists of people with your marketing.
The potential for targeted messaging for each and every
potential customer is astonishing.
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12. How does Custom Audiences work?
Any email address can be turned into a ‘hash’ – a unique 32-character
character string that makes up the user's email address.
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13. How does Custom Audiences work?
Any email address can be turned into a ‘hash’ – a unique 32-character
character string that makes up the user's email address.
This hash can be tracked across all platforms and
services because it is the same everywhere.
#
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14. How does Custom Audiences work?
Facebook’s tool allows you to upload all your customers’ hashes into
its social media service. It hunts for these in its own 'hash' database of
users’ email logins. It continually monitors which of your customers are
using Facebook at any one time and, once located . . .
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15. How does Custom Audiences work?
Facebook’s tool allows you to upload all your customers’ hashes into
its social media service. It hunts for these in its own 'hash' database of
users’ email logins. It continually monitors which of your customers are
using Facebook at any one time and, once located . . .
. . . you are able to bid for the customer and put
your ad in front of them there and then.
www.adestra.com

16. Facebook has changed the future
This approach is being rolled out across Twitter and other social
platforms too, creating a joined-up system where email and social
media work together to boost your campaigns.
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17. Facebook has changed the future
This approach is being rolled out across Twitter and other social
platforms too, creating a joined-up system where email and social
media work together to boost your campaigns.
By 2015 your campaigns will have changed forever. You will:
Start a campaign.
Premarket Custom Audiences through Facebook and other social
channels to raise awareness.
Send out emails to drive response.
Use further social ads.
Re-market your Custom Audience with more targeted, specific emails.
#
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18. For more information on how email
marketing stacks up against the
competition, download our free
eGuide:
'Email vs social media vs website
marketing - which gives the best
ROI? Fight!'
Emai
lV
Webs s Social
M
i
Gives te Market edia Vs
in
the B
est R g: Which
OI? F
ight!
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tra.co
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Download Now!
www.adestra.com