Digital Marketing and Social Media Strategy

Proposed Strategy : Brand X Social Media India Presenter: Deepa Sayal – Director Key Accounts ADGOnline Solutions (P) Ltd Execution Plan on FB, Linkedin, Twitter, You Tube

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Facts and Stats on Indian Social Media Scenario

India=Social Media Activities Facebook has announced that the number of users from India has crossed 12 million Over 6 million LinkedIn members in India and counting… 2.3 million twitter users in India…….

Social Media Population In India Unit: Millions I Indiacentric split on most popular platforms (in millions) Social Media visits account for 12.71% of Indian Internet Visits 22.49% of Total Page Views of Indian Audience

Burgeoning Trends on Internet & impact on Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Buying decisions governed by Internet

What we propose to do ? Who ? 1. B2B Segment 2. IT Audiences 3. Business Decision Makers 4. SMBs, SMEs and Enterprises What? 1. Visibility and Buzz Creation 2. Content Generation 3. Engagement Indices 4. Reputation management Where/How? 1. Social Media Platforms 2. Using a group of tools 3. Generating Interesting Content 4. Building Traction and Web Recall for Social Media When? 1. Daily Posts 2. Month-on-Month Approved Calendar Driving Brand X Social Identity on Social Media

Reputation management Content Engagement Content Generation Visibility Social Media measurement S ocial Networks, blogs, microblogs, forums discussion boards,image sharing / video sites comments on mainstream website Site analytics Search

Concept Measurement Tool DASHBOARD KPls / Benchmarks Current tracking against KPls / Benchmarks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Who What Where / how When

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Social Media Strategies: How do we do it ? Coverage Effectively reach the TG with the right tools and Mediums Media Objective Engagement Drive active buyers to rich technological experiences through informative and creative content Tactics Tools Vidoes, Contests, Promotions, Widgets, Tags, Pictures , Content, Apps, Virtual Events, Product Launches Measurement Reach/Frequency Online SOV, Clicks, Impressions, Acquisitions ,[object Object],[object Object],[object Object],[object Object],Impact Objective

Online marketing industry size to touch Rs 2k crore by 2013 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.ibef.org/artdisplay.aspx?tdy=1&cat_id=60&art_id=27852

Encouraging Spread of content with Social Media Widget ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Leverage PR through Social Media Release Brand X Introduces the Quantum Flow Processor: The World’s Most Advanced Piece of Networking Silicon an Jose, California—February 25—With over 1.3 billion transistors, the new Brand X Quantum Flow processor is set to reshape routing… ,[object Object],[object Object]

Introduce Product Online via “ Live”Online Event Send messages and updates to fan profiles intermittently reaching out to more than 15,000 people

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Digital Marketing and Social Media Strategy

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Digital Marketing and Social Media Strategy