Janio's store visit

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Dallas FO
Recap
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Observations Challenges
• Collections did not have full size run.
The store has a good amount of selling
• Store has very old fixtures that are not
floor space. It was organized, apparel
was priced correctly and had proper manufacture any longer. No options in
signage. getting replacement pieces.
Both SM and store associates were
attentive throughout the day with
customers. They made sure they greeted
everyone that walked in. They had a
healthy amount of traffic coming into the
Opportunities
store and did a good job at converting
them into customers.
• Merchandise Standards
• Mannequin Styling
• Refilling Shoe Bins, never let it go
empty
• Kids should be merchandised
together in women's area
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Store Front
Before
Detail to Mannequin styling. Belt is
loose and the outfit does not look
well put together
Mannequins are all wearing
proper outfits, but don’t match
very well with each other.
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Store Front
After
The mannequins are now wearing
similar, yet distinctive outfits.
Training and Running apparel was
chosen for them. Notice how each
mannequin match each other and
create a lifestyle story. They are
also have accessories and
matching shoes.
Always make sure not to mix
collections. Running mannequin is
only wearing running apparel and
the training mannequins are only
wearing training apparel.
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Merchandising
Before
Avoid repeating the same sku on displays
Avoid “over displaying” merchandising.
Always have the merchandise
accessible to the customer. Remember,
you want to sell it, not just display it
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Merchandising
After
Try to keep collections together.
Always show the customer all the
pieces (bags, shoes, etc.) they can
purchase with their chosen apparel.
This will definitely improve your
KPI’s. Remember to keep the
colors similar and avoid confusing
the customer.
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Merchandising
After
Same concept as before.
Accessories!
Accessories!
Accessories!
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Footwear Bin
If you are out of footwear, you may
Avoid empty toppers
fill in with bags! Make sure the
bags are filled correctly. Again this
is a temp solution and ideally you
should be showcasing footwear.
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Summary
I had a great visit at the Factory Outlet at Dallas. They are in a
great location and feel with the standards they have just learned, they
will keep the store looking in top shape. I was very impressed by how
interactive they were with every customer and how they made them
feel welcomed.
Keeping the mannequins are fresh and updated is essential to
the visual presentation of the store. Learning what product to display
and learning how to merchandise accessories is key to have a good
presentation. Implementing this will help with KPI’s and product sell
through. It is important for the store to assure that most of the
product they have a full size run is out and not in the stockroom.
Going forward, any question that Marybeth Wells (GM) may
have, should contact her DM and have the questions forwarded to her
VM corporate contact Bridget Zadoff. Also, the store should continue
showing the great customer service I noticed when I was there.
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