Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Emergence of Halal Marketing

Emergence of Halal Branding and Islamic Marketing

  • Sé el primero en comentar

Emergence of Halal Marketing

  1. 1. Emergence of Halal Marketing Presenter: Adil Khan
  2. 2. Contents What is Halal? Halal Cer t i f icat ion  Halal Supply Chain Global Halal Market Place
  3. 3. Contents  Nature of Halal Brands  Halal Purchase Intention  Theory of Planned behavior  Theory of reasoned action  Halal Purchase intention Model
  4. 4. What is Halal? “O mankind, eat from whatever is on earth [that is] lawful and good and do not follow the footsteps of Satan. Indeed, he is to you a clear enemy. (Surah al-Baqarah, 2:168)
  5. 5. What is Halal? And eat of what Allah has provided for you [which is] lawful and good. And fear Allah, in whom you are believers. (Sūrat l-māidah, 5:88)
  6. 6. Some Principles related to Halal  Ebahah: All food products are Halal and permissible unless stated explicitly as Haram  Haram  Pork/Alcohol/Certain other animals/ Anything harmful to human consumption  Mashbooh: Ambiguity about halal-ness
  7. 7. Some Principles related to Halal  Istihalah- (entirely changed from one nature or state to another)  Intiqal- (shifted from one subject to another, i.e. become another subject,)  Inqilab- (transformed to another subject i.e.GM products). Source: Hashimi, D., & Salleh, S. M. (2010). A Background on Halal Industry and Principles. In S. M. S. S. M. Salleh (Ed.), International Workshop For Islamic Scholars On Agribiotechnology-Shariah Compliance. Georgetown, Penang.
  8. 8. Halal Certification  What is a Halal Certificate?  Who is Authorized to Issue Halal Certificates?  Halal Certification Process  Types of Halal Certificates and Duration  Some Halal Certification Organizations  JAKIM  MUI  Halal committee Jamiat Ulama E Maharashtra  Jamiat Ulama E Hind Halal trust, Delhi  Halal India Source: Hanzaee, K. H., & Ramezani, M. R. (2011). Intention To Halal Products In The World Markets. Interdisciplinary Journal of Research in Business, 1(5).
  9. 9. What can be certified?  Meat and poultry fresh, frozen and processed products  Meat and poultry ingredients  Dairy products and ingredients  Prepared foods and meals  All other packaged food products  Cosmetics and personal care products  Pharmaceuticals  Nutritional and dietary supplements  Packaging materials
  10. 10. Halal Supply Chain  Suppliers  Factory  Assembling  Warehouse  Transportation  Retailers  Technology: RFID/PCRA Ha l a l Au d i t
  11. 11. Meaning of Halal Brands  Extension  Co-Brand  Quasi Brand  Brand Characteristics  Halal Personality  Unique  Appeal  Emotions & Sentiments  Quality Assurance System
  12. 12. HALAL MARKET PLACE  Muslim Population (1.8-1.9 Billion)  Halal Market Size (2.3 Trillion)
  13. 13. Global Halal Market Place 2 4 3 5 6 8 9 7 1 10
  14. 14. Size of Halal Product Market . Halal Product Category Market Size Food and Beverages US $ 1.4 Trillion Pharmaceuticals US $ 506 Billion Cosmetics and Personal care US $ 230 Billion Others US $ 164 Billion Total US $ 2.3 Trillion Source: Ahmad, H., Fazullah, A., Borham, A. J., Hashim, H., & Razak, M. A. (2011). Halal Studies In Universities: A Way Forward To Manage Halal Business. International Journal Of Arts And Sciences Conference
  15. 15. Source: World Halal Forum 2012-General Presentation Global Distribution of Halal Food Market
  16. 16. Key Players in the Halal Industry  Nestle – world’s largest food manufacturing corporation  McDonalds – the world’s largest leading restaurant chain  KFC – fully integrated poultry chain  Tesco & Carrefour – world’s number one & two retail chain  Port Rotterdam – Europe’s largest & the world’s 3rd largest port  Westports – one of SEA top 10 ports  MISC – the world second biggest shipping company  CIMB – SEA biggest investment bank  Allanasons – India’s biggest meat exporter  Al-Islami – UAE halal food produces
  17. 17. Key Players in the Halal Industry (Indian)  CavinKare,  (Fairever,  Nyle herbal shampoo  Ruchi pickle)  Daawat Rice  Bikanervala Foods (Bikano)  Goldwinner oil  Vadilal ice cream  Amrutanjan Health Care  Gujarat Ambuja Exports  Hind Exports  Nestle India Source: timesofindia.indiatimes.com/business/india-business/Indian-brands-get-halal- stamp/articleshow/13332220.cms
  18. 18. Suggested Research Topics  Consumers Attitude towards halal products in India  Issues and challenges in Marketing of Halal Products in India  Halal Purchase intention: An exploratory study in India
  19. 19. Halal Purchase Intention Halal Purchase Intention Theory of Reasoned Action (TRA) Theory of Planned Behavior (TPB)
  20. 20. Theoretical Model Source: Dr. Jamal Abdul Nassir Shaari and Nur Shahira bt Mohd Arifin, (2009). Dimension of Halal Purchase Intention: A Preliminary Study. International Review of Business Research Papers.
  21. 21. Halal: General Interest Over time!  Google Ngram and  Search 5 million Scanned Books  Culturonomics  Google Trends  Collection of key word Searches from 2004 onwards  Most popular Indexed to 100
  22. 22. Search: Halal (Google Ngram)
  23. 23. Search: Halal Food (Google Ngram)
  24. 24. Search: Halal (Google Trend)
  25. 25. Search: Halal Meat (Google Trend)
  26. 26. “It has been assumed that the trouble soon to be faced by the Halal market is shortages of demand, but contrary to prior believes, the shortage is on the supply, not the demand”

×