1. EVALUATION
QUESTION 3
WHAT HAVE YOU LEARNT
FROM YOUR AUDIENCE
FEEDBAKCK?

2. WHAT FEEDBACK DID I
RECEIVE?
Throughout the two feedback methods I used when reviewing my music
video and ancillary products (hot desking and a focus group) I received a
range of elements that were successful about my products and what I could
improve on. For my music video this included making the transition from
colour to black and white more smooth and cutting the shot where the
camera used to film could be seen. From the focus group on my ancillary
products this included not having a boarder around the font and more pink
on the overall digipak to fit with the feminine feel of the music video.

3. • From the feedback received it was clear that the audience was entertained and found the
storyline/character relatable and easy to understand. This fits in with Bulmler and Katz
theory of audience reception as to entertain and identify is present in the ‘Basic Model’.
• Throughout the feedback received the audience also seemed to understand and grasp the
signifiers that were present in the video including the use of the bottle prop to signify
marriage and being free and the intertextuality of writing the name of the song on the
paper.
Further feedback

4. HOW DID THIS INFORM MY
REVISIONS?
After receiving the feedback on my ancillary products I decided to keep the
font with the boarder as the person who highlighted the fact that they did not
like it stated that it was a personal opinion and the other members seemed to
like it. I also chose to make the pink background more brighter and changed
the boarder of the font on my advertisement to pink so that it was more
noticeable to the audience.

5. HOW DID THIS INFORM MY
REVISIONS?
From the constructive criticism gained from the peer feedback and focus
group I decided not to take the shot out in which you could see the camera.
This is because it was only highlighted by one member of the focus group
and the other members stated that they also could not see it. When looking
back the shot was very short and therefore almost unnoticeable.
I did not have time to go back and edit the flashback however I feel that even
without re-editing the transition seems to be smooth.

6. WAS THIS FEEBACK VALID
AND EFFECTIVE
Peer feedback through ‘hot desking’
The feedback from my peer group was effective as it highlighted points for my
music video that I could improve on, this could be seen as valid as I did not
know who was giving the feedback as it was anonymous. However the
validity of this method of feedback could also be questioned as people within
my class may have taken a kinder approach due knowing who the video is
made by. Furthermore the validity of this method may be questioned as my
peers are all media students themselves and may therefore be extra critical
with the techniques I used in constructing my video as they understand the
form and conventions of real music videos.

7. WAS THIS FEEDBACK VALID
AND EFFECTIVE
Focus group
I believe that the feedback for my music video and ancillary products was
effective as again it gave me constructive criticism to make my products
more successful.
I believe the validity to this method of feedback would be higher than that of
the peer feedback as I had not met any of the members before hand and
they were therefore it was unlikely to be bias and the members were more
likely to give their honest opinion on my products. However again the validity
can be questioned as the members were also media students giving them a
critical edge when assessing my products.