Innovation is about generating out-of-the-box ideas in areas that are considered of value by the target stakeholder.
Many innovators come to grief when they forget to ask the five (5) basic questions before embarking on their innovation journey.
Even established billion dollar corporations are not immune to this as we saw in the recent net neutrality debate related to Internet.org by Facebook.
Ignore at your own peril!
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Happy Innovating!!
Systematic innovation Five MUST Answer questions Before Starting Innovation Journey
1. Five Questions to
Ask Before your
Innovation Journey
Systematic Innovation Series Part 2
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2. In Part 2 we discuss the Five (5) questions that must be
answered BEFORE you start your innovation journey…
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3. Let us look at
what those
questions are…
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4. Five Questions to Ask before starting the
Innovation Journey
1. Whose point of view?
2. What Challenge or Problem?
3. Significance to the stakeholder?
4. Existing or Known solutions?
5. Level of interest of stakeholder
to Alternatives?
• Have you identified the relevant
stakeholder?
• Is the stakeholder facing any challenge
or problem?
• Is the challenge or problem significant
from the stakeholder’s point of view?
• Why are existing solutions to address
that challenge or problem not good
enough?
• Is the customer interested in alternative
solutions or alternative ways of
implementing existing solutions?
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5. Any One
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6. A. Potholes on Roads
Good application of the Five (5) Questions
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7. Problem faced by
citizens:
Potholes on the
roads left
unattended by civic
bodies for ages!
Picture source:
https://www.facebook.com/royalbaadal
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8. Potholes: Let us answer the Five questions
Question Answer
1. From whose point of view are we trying
to innovate?
The citizens who have to travel on those
roads.
2. What is the challenge faced by the
stakeholder?
High risk of injury, damage to vehicles,
Delays and congestion.
3. Is the challenge significant to the
stakeholder?
Yes
4. What are the existing solutions available
and why are they not good enough?
1. Explore alternative roads but they are
either congested or with similar
problems
2. Appeal to the civic bodies to repair the
road but they tend not to be responsive
5. Is the stakeholder interested in
alternatives?
Citizens would love if someone could get
the civic bodies to be more proactive!
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9. Solution:
Art to force action
from key
stakeholders!
Response from
civic bodies is
immediate!!
Picture source:
https://www.facebook.com/royalbaadal
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10. For more examples of innovative
techniques on potholes please
visit the link below:
http://www.theguardian.com/global-
development/2013/sep/05/pothole-politics-campaigners-
get-creative
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11. B. Understaffed Traffic
Cops Managing City
Traffic
Good application of the Five (5) Questions
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12. Traffic Cops: Let us answer the Five questions
Question Answer
1. From whose point of view are we trying
to innovate?
The traffic cops who have to manage city
traffic in Bengaluru (Bangalore).
2. What is the challenge faced by the
stakeholder?
Only 3,000 traffic cops available versus
6,000 required
3. Is the challenge significant to the
stakeholder?
Yes it is difficult to manage the traffic given
the absence of technology also
4. What are the existing solutions available
and why are they not good enough?
1. Ask existing staff to overstretch
2. Focus on key roads/intersections
5. Is the stakeholder interested in
alternatives?
The police would love to find a way of
managing traffic with existing staff
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13. Solution: Cardboard Cops to
deter speeding drivers!
Future plans:
1. Alternate cardboard cops
with real cops from time to time.
2. Also add cameras to
cardboard cops to catch
speeding vehicles)
Picture source:
http://www.oneindia.com/2013/03/26/
believe-it-or-not-cardboard-cops-patrol-
bangalore-roads-1180359.html
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14. Want to stay in touch with us?
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