Infactum enables Self-Service Data Analysis for General Excel User

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Aditya Narayana
Product Strategist | www.infactum.org
Your way to easy info
Enables Self-Service Data Analysis for General Excel User

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Agenda
Who is General User of Data?
How does General User use this Data?
What is the problem with existing approach?
How does INFACTUM help General Users?

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Who is General User of Data
General User is like You and Me who
•Enjoys reading news articles in the morning
•Picks up To-Do lists on the coffee table and leaves for office
•Collects data pouring in from different sources and make decisions
•Checks emails at work and attends meetings
•Watches Google Now updates on Smart Phone on the way back home
•Searches for best Movies Online to unwind
•Makes an On-demand purchase and checks bank’s summary statement

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How does General User use this Data
General User tries to break this information in snippets and remember them.
More important Data that General User cares about is entered as raw-tables in a spreadsheet (go to tool for data capture)
Now what does this user do with data in Excel sheet?
•Many people use Excel sheet only for record keeping
•Pro-Excel users make pivot tables and charts
•Others figure out a way to make a mental picture of the data (Brad Feld’s blog)
•Even others use Big Data tools
•Most others give up altogether and hand it over to an analyst

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What is the problem with existing approach
•By not analyzing one’s data, user is missing on valuable insights
•Decisions made are purely hunch based or are partly data-driven
•By viewing only data-tables, user misses the nuances that his eyes can catch in visualizations such as charts and heatmaps
•BigDatatools are an expensive proposition for General purpose use
•BigDatatools are complex and require a steep learning curve
•Visualization tools expect user to create his own charts with a drag and drop feature
•User needs to absorb the insights from data and move on, then what is the point in creating beautiful expensive charts?
•Do you really want to share your data with an analyst?
•Hiring an analyst will cost you a lot and will only increase the turn around time of creating insights

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How does INFACTUM help General Users
Automatically
Recognize and organize Data
Common “Search Box’”
Presentation
Collaboration
Auto creation of insightful charts
Users can further curate , harmonizeand enrich with contextual knowledge
User can ask a question and watch Infactumproduce charts instantly
Share your analysis , charts and dashboards with your peer group & friends.
Organize information as stories or infographics.
stories , charts and Dashboards
Infactumenhances general user experience with an exciting
Starting point to discover more from data

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