Amul is a cooperative dairy company founded in India that provides milk and dairy products. It has a bottom-up structure that prioritizes farmers. Amul offers a wide range of dairy products including milk, butter, cheese, and ice cream at affordable prices. Amul competes with other regional dairy brands as well as packaged food and beverage companies. It considers both customers and end consumers across its supply chain. Amul communicates health messages on its packaging and looks for ways to expand its product offerings and retail presence to meet additional consumer needs.

1. BUSINESS MODEL OF AMUL Anand milk union limited

2. Introduction The “Bottom of the Pyramid” Structure. Founded by Dr. VergheseKurien : Father of white revolution in India Successful “value for money” strategy. A successful cooperative society that always take care of the farmers and loyal customers.

3. Supply-demand linkages

4. What business are you in? your core offering? Taste of India Anything and everything to do with milk products May it be milk, butter, cheese, ice cream, chocolates Healthy milk products at affordable prices

5. Who is your competition? Other milk product manufacturers like Nandini in the south, Aarey in West, Mother Dairy in North, etc. Local Unorganized Milk suppliers(around 44% market share). “Energy” drinks, juices and colas Nestle, Britannia Home made products like butter/ ghee/ lassi etc.

7. what happens before & after the point of transaction with your consumer? Conveying messages on the cartons/ packs. Health Tips on the packs like(you require a particular quantity of vitamins and minerals in a day and this pack satisfies a part of it.)

8. What else does your existing consumer base need? Opening up independent retailers/stores like Mother Dairy stores in New Delhi(one store per 3 kilometers) Milk Parlors – fresh milk shakes, sundaes, ice creams, flavored milkin various locations. Milk Biscuits, milk cookies. Entering in the area of nutrition powder like horlicks, bournvita etc. Amul can enter in the area of ready to eat food like maggi etc.

9. Thank You JaideepChawla AnjanaPanjwani Aditya Mahagaonkar AneelaBajpai SushantShetty RohitKhisty Ankita Singh