What are the points of difference, or unique attributes, for GoPro products? 2What are GoPros primary target markets? How does content marketing influence these markets? 3Describe the new-product development process used at GoPro. What are the similarities and differences to the process described in Figure 103? 4Which of the eight reasons for new-product failure did GoPro avoid to ensure the success of its products? 5Identify one new-product idea you would suggest that GoPro evaluate..