With this presentation, advertisers will understand the specific attributes of one of the most popular and effective ad models currently used in the mobile gaming industry. With relevant examples, we’ll try to help you understand how to leverage the full potential of your networks and measurement partners data, to achieve your acquisition and engagement goals.

2. Rewarded Video Advertising: How to Engage the Mobile Gamer
● 30-40 Minutes
● Ask questions at any time via this panel -->
● Q&A at the end
● Recording & slides via E-mail
Housekeeping

3. Rewarded Video Advertising: How to Engage the Mobile Gamer
Agenda
1. Introductions & Company Overviews
2. The App Ecosystem & Mobile Advertising
3. The History of the Rewarded Model
4. The Benefits & Impact of Rewarded Video Advertising
5. Innovations in Creative & Optimization
6. Conclusion & Summary
7. Q&A

4. INTRODUCTIONS & COMPANY OVERVIEWS

5. 22,000+
Integrated
SDKs
#1
100+ Billion 1k+
150+
employees
2 Petabytes
Monthly
Traffic
iOS
Attribution SDK*
Integrated
Partners
Data Points
Tracked
Monthly
* Source http://mightysignal.com/top-ios-sdks?tag-24

6. 20K
Active Gaming
Apps
600M
1B+ 85% 98%
200
EmployeesMonthly Global
Reach
Video Completion RateApp Installs
Human & Viewable
(Moat Verified)

7. APP ECOSYSTEM & MOBILE ADVERTISING

8. Rewarded Video Advertising: How to Engage the Mobile Gamer
The Rise of the App Ecosystem & Freemium Model
353B
2021
197B
2017
Source: App Annie Market Forecast, 2017
WORLDWIDE MOBILE APP DOWNLOADS: 56% GROWTH OVER NEXT 5 YEARS

9. Rewarded Video Advertising: How to Engage the Mobile Gamer
The Growth Opportunity is in Mobile Games
Gaming SocialOther 18-24 25-34 35-44 45-54 55+
26% 28%
46% 21%
22%
15%
25%
17%
Everyone plays games.
75% are between the
ages of 25-54.*
Gaming is the #1
category in mobile, with
55 minutes per day.*
70%
Mobile users play mobile
games & this will grow to
81% by 2020.**
Source: *Tapjoy”s “Modern Mobile Gamer”, Jan 2017
** comScore, 2016

10. Rewarded Video Advertising: How to Engage the Mobile Gamer
Mobile Games : Freemium Model & Rewarded Advertising

11. Rewarded Video Advertising: How to Engage the Mobile Gamer
Don’t Take our Word for it...Users are Saying this Loud & Clear!
Gamers prefer rewarded Ads 4 to 1
Nearly 80% of US consumers indicate that they
prefer opt-in ads that offer rewards such as in-
app currency over mandatory ads, such as pre-
roll videos.
Source: Tapjoy’s Modern Mobile Gamer Report, June 2017

12. Rewarded Video Advertising: How to Engage the Mobile Gamer
Rewarded Advertising : A Key Part of Mobile Advertising Growth
Source: Mary Meeker Internet Trends, 2017 & IAB/PWC Internet Trends Report, 2016

13. THE HISTORY OF REWARDED ADVERTISING

14. Rewarded Video Advertising: How to Engage the Mobile Gamer
• Age of Offerwall - Leveraging the rewarded model to climb app store ranking
Evolution of The Rewarded Model: The Pioneer

15. Rewarded Video Advertising: How to Engage the Mobile Gamer
• Rise of Video - Rich creatives to acquire & retain quality users; Brands starting to lean-in
Evolution of The Rewarded Model: Present

16. Rewarded Video Advertising: How to Engage the Mobile Gamer
• Virtual Reality & Augmented Reality
• Rewarded advertising & Interactive
video will become de-facto
advertising models for brands to
engage with consumers
• Rewarded video is here to stay!
Evolution of The Rewarded Model: Future

17. BENEFITS OF REWARDED VIDEO ADVERTISING

18. Rewarded Video Advertising: How to Engage the Mobile Gamer
The Rewarded Video Model: Benefits to Users & Publishers
Increased Retention, Ad Revenue & IAPOpt-In, Premium User Experience

19. Rewarded Video Advertising: How to Engage the Mobile Gamer
The Impact of Rewarded Video Ads for Publishers
Source: Tapjoy’s Maximum Impact Report, August 2017
1
4
2 3
IAP CONVERSION
Users who engage with
rewarded ads are 4.5x
more likely to make an in-
app purchase
RETENTION
30-day retention
increases 3-5x among
those who engage with
rewarded ads
APP ENGAGEMENT
User sessions increase
34% after engaging with
a rewarded ad

20. Rewarded Video Advertising: How to Engage the Mobile Gamer
The Rewarded Video Model: Benefits to Advertisers
High Viewable & Completion RatesBrand Safe Environment

21. Rewarded Video Advertising: How to Engage the Mobile Gamer
The Impact of Rewarded Video Ads for Advertisers
Verified Human &
Viewable
Click Through
Rate
Video Completion
Rate
98% 4% 85%
*Tapjoy’s Moat In-app Performance Benchmarks, Q2 2017
Audible & Fully
On-Screen on
Completion
2X

22. CURRENT INNOVATIONS

23. Rewarded Video Advertising: How to Engage the Mobile Gamer
Product Innovations in Creative
INTERACTIVE VIDEO PLAYABLES PERSONALIZED

24. Rewarded Video Advertising: How to Engage the Mobile Gamer
• Three sublevels of data
• Make performance evaluations at
the creative level
• Optimize your best creatives across
all ad channels
Measurement Innovations in Creative
Measuring creative in Adjust

25. Rewarded Video Advertising: How to Engage the Mobile Gamer
Leveraging Measurement for Innovations in Creative
• Cohort users to assess in-app
performance per creative
• Test creative across
demographics and
publishers
• Create user lists based on
customized criteria for
enhanced targeting with the
Audience Builder
Using Adjust to optimize on your most influential creative

26. Rewarded Video Advertising: How to Engage the Mobile Gamer
Product Innovations in Optimization
Make a Purchase
Level up in a Game
Create an Account
Subscribe for a
Service
Complete a Free
Trial

27. Rewarded Video Advertising: How to Engage the Mobile Gamer
Product innovations for optimization in Adjust
Measurement Innovations in Optimization
• Automated postback modules
• The Adjust Fraud Prevention Suite
• The Adjust Audience Builder

28. CONCLUSION & SUMMARY

29. Rewarded Video Advertising: How to Engage the Mobile Gamer
Evolution of Measurement in Mobile
• Attribution
• In-app events
• In-app revenue
Adjust: Your ultimate mobile measurement resource

30. Rewarded Video Advertising: How to Engage the Mobile Gamer
Evolution of Advertising in Mobile Gaming
• Creative
• Optimization
• Programmatic
Tapjoy: Maximum Mobile Impact

31. Rewarded Video Advertising: How to Engage the Mobile Gamer
Q&A
Joli Barretta
Senior Product Specialist
Adjust
Pratik Shah
Senior Director of Ad Products
Tapjoy