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An insight into insights
Richard Huntington, Saatchi & Saatchi
Thursday, 19 September 2013
What’s so great about
insights anyway?
Thursday, 19 September 2013
Never the end but always
the beginning
Thursday, 19 September 2013
Better beginnings...
Thursday, 19 September 2013
Thursday, 19 September 2013
Thursday, 19 September 2013
“Insights shift us to a new
story. Our insights transform
is in several ways.They
change how we understand,
act, see, feel and desire”
Gary Klein, Seeing What
Others Don’t
Thursday, 19 September 2013
“Insight cannot be taken back.
You cannot return to the moment
you were in before”
Hilary Mantel,Wolf Hall
Thursday, 19 September 2013
Just because you call it an
insight doesn’t make it one
Thursday, 19 September 2013
Thursday, 19 September 2013
Thursday, 19 September 2013
Revelation
“An astonishing disclosure about people, the
category or the wider world”
Me
Thursday, 19 September 2013
Thursday, 19 September 2013
Research doesn’t hold a
monopoly over insight
Thursday, 19 September 2013
Thursday, 19 September 2013
The art of insight hunting
Thursday, 19 September 2013
Three tools
Alive
Empathy
Curiosity
Thursday, 19 September 2013
“Discovery consists of looking at the same thing as
everyone else and thinking something different”
Albert Szent-Gyorgyi,
Nobel Prize Winning Physicist
Thursday, 19 September 2013
Two mantras
Care about what they care about
Soften your focus
Thursday, 19 September 2013
One rule
Keep it real
Thursday, 19 September 2013
Six techniques
You and yours
Exploring
Listening hard
Cultural clues
Other people’s data
Weird shit
Thursday, 19 September 2013
You and yours
Thursday, 19 September 2013
Exploring
Thursday, 19 September 2013
Listening hard
Thursday, 19 September 2013
Cultural clues
Thursday, 19 September 2013
Other people’s data
Thursday, 19 September 2013
Weird shit
Thursday, 19 September 2013
It is important to be right
It is essential to be interesting
Thursday, 19 September 2013
Thursday, 19 September 2013
Good luck
Thursday, 19 September 2013

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An insight into insights