My research based on the Filipino internet market and the blogging environment in the Philippines.

1. Philippine Blogosphere
A compilation of facts and figures on
the Philippine blogging community

2. Source
As there are no hard data on the Philippine
blogging community, facts were culled from the
different sources:
1. McCann Universal Wave 3 (2008) & 4 (2009)
Global study on internet behavior spanning 22 countries
including the Philippines.
2. Yahoo-Nielsen Net Index (2008)
Research done by Nielsen Company Phils., commissioned by
Yahoo, to determine Filipino internet habits
3. Available data on-line

3. 24M 4.2M
internet users active internet users
(as of June 2009)
27% of total population (internetworldstats.com)

4. 1 in 3 have their own blogs (1.39M)
4.2% of active users update blogs (176,400)
65.8% of active users read blogs (2.76M)

5. What do they blog about?
#5 Film/TV Shows & Celebrities

6. What do they blog about?
#4 News/Current Affairs/Politics

7. What do they blog about?
#3 Music

8. What do they blog about?
#2 Family & Friends

9. What do they blog about?
#1 Personal

10. Top 3 contents posted
PHOTOS
VIDEOS
RECO SITES

11. Top 10 Blogs
of the
Philippine Blogosphere
(As of November 11, 2009)
Based on data from Technorati and
Feedburner; supported by stats from
Google and Alexa

12. #10
Our Awesome Planet
Fashion & Lifestyle
#9
PADD Solutions
Digital Design & CSS

13. #8
Pinoy Ricky
Entertainment
My Brute Cheats. Gaming
#7
Make Money Online
with a 13-Year old
Business & Finance

14. #6
Jehzlau concept
Personal
#5
5ThirtyOne
Digital Design & CSS

15. #4
Yuga Tech
Technology
#3
Avalonstar:Distortion
Digital Design & CSS

16. #2
ChiQ Montes
Digital Design
& CSS
#1
Bryan Boy
Fashion & Lifestyle

17. Social Networking Scene

18. 12M of the 50+M subscribers of
Friendster are Filipinos
Close to 40% Majority are
of Friendster’s in the
daily traffic 15-29 age
comes from the range
Philippines
2nd to Friendster with 2.8M Filipino users Gaining popularity, mostly
used by AB, Upper C netizens

19. Used mostly by people who have
friends/networks abroad, sp. US
Status update feature
Chat. Apps. Games
(Farmville, Aquarium, etc.)

20. I hope this presentation helped you.
If you want to get in touch, send me an email at
rob69ph@yahoo.com