1. ADMISSIONADO’S
INDIAN APPLICATIONS THAT WORKED

2. THE NEXT THIRTY MINUTES…
“You must unlearn… what you
have learned.” - Master Yoda
1) Jon’s Intro
2) Vijay Lights it up
3) Supporting Cast
4) Jon’s Indian (App) Experience
5) Q and A

3. WHAT DO PEOPLE IN THE US UNDERSTAND ABOUT INDIA?
OR… WHAT DO THEY THINK THEY UNDERSTAND?
 Outsourcing.
 High Tech.
 Poor.
 Foreign.
 DIFFERENT!
 BUT ON THE RISE! Ask any US citizen, what do you think about India. They will
say, “India and China are taking over!” And that’s just fine with us... 
 Why is this significant? Because now you know what the adcom is thinking
about you. Make them feel like you are NOT too foreign. You CAN do more
than IT. You’re capable of BIG picture stuff. Juuuust like any American…

4. WHAT DO US ADCOMS UNDERSTAND ABOUT INDIAN MBA
APPLICANTS? OR… WHAT DO THEY THINK THEY UNDERSTAND?
 EXTREMELY SMART PEOPLE. Test scores.
 A possible lack of creativity?
 Lack of soft skills.
 “Management science” was born in the “West”
(vs. outsourcing, etc.)
 Lack of international experience, international
perspective.
 Why is all this significant? Not because any of it is “true.” But
because must overcome these misconceptions in our applications.

5. SO WHAT IS OUR GOAL?
Essentially, we need to get from here…
To here.

6. VIJAY: AN INTRODUCTION
• Indian/Non-IT/Male
• Education: Master of Science
• Work Experience: 6 years
• Current Job: Researcher
• Area: Chemicals & Metals
• International Experience: 7 years
• Volunteer Activities: Amnesty International & Greenpeace
• GMAT: Below 700

7. VIJAY: BACKGROUND
• Didn’t study at IIT in India and any top (known!)
universities
• Didn’t get gold medal during studies
(Failed in 2 BE exams!)
• Didn’t score 700+ in GMAT (70% in Quants!)
• Don’t work for one of Fortune 500 companies
• Don’t have direct report (Never led anyone at
work)
• Don’t have budget responsibility
• Didn’t have any promotion
• Don’t have any friends/family members who did MBA
If I can get into INSEAD, anyone can. YOU CAN.

8. VIJAY: APPLICATION PROCESS
• GMAT – August 2011
• Campus Visit: LBS, IMD, INSEAD, HEC,
Oxford, Cambridge, IE & RSM
• LBS – Round 2 – January 2012 – Ding
• IMD – Round 2 – April 2012 – Waitlisted
• INSEAD – Round 1- April 2012 – ADMITTED
• HEC – Rolling – May 2012 – ADMITTED
(+ Merit Scholarship)

9. VIJAY: TIPS
• ESSAYS are very important
• Again, ESSAYS are very important. Don’t focus
too much on GMAT
• Get admission consultants help (INSEAD Fee:
59000 Euros, Consultant Fee: ~1500 Euros)
• Visit campus, if possible. Attend MBA information
sessions
• Read case study, books & newsletters of
B-schools you target
• Avoid technical jargons
• Join volunteer activities

10. INTRODUCING: ANAR

11. INTRODUCING: ANAR
Degree collector? (OPTIONAL ESSAY.)
Older? (WILLING TO WORK, 1 Yr MBA.)
Work experience? (SHORT BUT GOOD.)

12. INTRODUCING: ARCHIT

13. INTRODUCING: ARCHIT
Not IIT? (SUPER SMART.)
Start Up? (Straighten out career goals.)
Typical Indian? (Check out Interests.)

14. INDIAN APPLICANTS FACE A UNIQUE SET OF
CHALLENGES IN THEIR APPS—MBA APPS ESPECIALLY
That’s where we come in.
 We have done 12,000 MBA applications in five years.
 Last year, well over 50% of our client base was international (90% Indian
and Chinese.).
 All Admissionado MBA consultants attended Magic 7 MBA programs in the
US and live in the US or Europe, and are native speakers.
 My co-Founder Raj Patil is of Indian descent and we know the Indian story
intimately.
 I have trained all our guys personally—and Raj and I look at EVERYTHING
before it goes out the door. When there is a second MBA (all Deluxe
packages), I do the work personally…
 We have both the Indian and the US perspective. It takes BOTH!

15. WE KNOW THAT WE’RE THE ONLY GAME IN TOWN, FOR
INDIAN MBA APPLICANTS … SO LET’S “TALK TURKEY”
As part of our patented application system for Indian
applicants, we have split the MBA application into five parts:
 Work Experience.
 Essays.
 Test Scores.
 Letters of Recommendation.
 Interviews.
Let’s talk about each one, and how each is uniquely different for Indian applicants.

16. PART 1 OF 5: THE ROLE OF WORK EXPERIENCE IN AN
INDIAN MBA APPLICATION
 US Companies (Bridging the gap).
 “This applicant GETS the way it works in the US.”
 English skills
 Soft skills
 Comfort with US culture
 International Companies (Bridging the gap).
 The ability to work to an international standard.
 The ability to adapt across cultures.
 Europe, for example, “feels” less foreign than India.
 Family Businesses.
 Can be huge for all applicants...especially Indian.
So if you don’t have any of these three benefits in your app, how will you account for that?
“I don’t work for a US company, but here is proof that I know English ANYWAY, etc.”

17. PART 1 OF 5: THE ROLE OF WORK EXPERIENCE IN AN
INDIAN MBA APPLICATION
 Starting with an IT background? Well let’s take it…in a new direction.
 IT as a path into Product Development
 Very logical progression: you know the backend, and now it’s time to get
exposed to the front-end. General management, so to speak.
 IT as a path into Consulting
 Sure I work in IT. But in fact, I spend all my time solving problems, working
on teams. Sounds a lot like…consulting to me.
 IT as a path into Marketing
 I know the back end and now to “make stuff.” What I don’t know is how
to market the sh*t out of it. That’s what is missing.
 IT as a path into Finance
 I know the backend—have you heard of etrade? Online finance platforms
are BIG business. But I need the finance background…
 IT as a path into Entrepreneurship.
 Anyone ever heard of Apple? Google? They were all startups...

18. WHAT’S THE LESSON HERE?
 IT can lead us into ANY field. It is not a drawback, it is a GREAT way to segue
into other areas.
 IT is perhaps the only field in the world of MBA apps where a “career change” is
not just okay, it is to be expected.
 And there are COUNTLESS ways to skin it, as we have shown.
 You cannot hide from your IT background—the REAL skill is in being able to man
up, saying that YES you have this background, and BECAUSE of it you will get a
job. BECAUSE OF it, not IN SPITE of it.
Lesson? MAN UP. You won’t fool anyone. If you’re doing it right, your IT
background is not a liability, it is a STRENGTH.

19. PART 2 OF 5: THE ROLE OF ESSAYS IN AN INDIAN MBA
APPLICATION • OVERVIEW
An example: walk across the room.
Three Key Ingredients:
OBJECTIVE
OBSTACLES
STAKES
Your readers are on autopilot. But THESE three
items create an itch, and create tension.
After all, you only have 5-7 minutes. 

20. PART 2 OF 5: THE ROLE OF ESSAYS IN AN INDIAN MBA
APPLICATION • CREATIVE ESSAY ORGANIZATION
A Scary Statistic…
Question: How long does it take an Adcom member (on the first
review) to read your entire application?
Answer: 5-10 minutes!
Why is this significant? Because if your essays are engaging,
you will have a distinct advantage.
So then, what’s the secret to writing engaging essays?
 Dramatic Writing
 Focus today: Organization

21. PART 3 OF 5: THE ROLE OF LORS IN AN INDIAN MBA
APPLICATION
 Usually, applicants write them themselves. This is very,
very bad. For some reason, we find this especially true
with Indian applicants…
 It is obvious. Not a killer, but obvious.
 We leave out a TON of great stuff. Why?
 70-30 rule.
 The role of specifics—there are only so many adjectives.
 The role of…TONE! Versus the role of, well, tone?

22. PART 4 OF 5: THE ROLE OF TEST SCORES IN A INDIAN MBA
APPLICATION
 GMAT must be high. Why?
 99.9% of colleges are unknown.
 Even in the top 3, their reputation is that students don’t work.
 And again, India gets a bad rap. The GMAT is a powerful equalizer.
EVERYONE must take this test, everyone’s on the same footing.
 And besides, it is just so darn competitive for Indian applicants; let’s run
through the Stanford math:
 330 accepted students
 110 will be “international”
 55 will be “men”
 This means that 55 men from ALL countries will be accepted.  There
are a lot of countries out there folks…

23. PART 5 OF 5: THE ROLE OF INTERVIEWS IN AN INDIAN MBA
APPLICATION
 Walk me through your resume.
 Walk me through a powerful leadership experience.
 Why do you want to get an MBA?
 Why do you want to go to Columbia?
 Walk me through a couple strengths and a couple weaknesses?
 Do you have any questions for me?

24. PART 5 OF 5: THE ROLE OF INTERVIEWS IN AN INDIAN MBA
APPLICATION
 Walk me through your resume.
 Keep it quick. 4 minutes max. And fill in the they dont see TRANSITIONS in their
copy of your resume. Explain WHY in a story.
 Walk me through a powerful leadership experience.
 Let’s talk about YOUR GREATEST HITS shall we? You can tell ANY story, for ANY
question that is asked…
 Why do you want to get an MBA?
 Very logical—I am at Point A. I wanna get to point C. Therefore, I need Point B. I
am NOT a tech guy. I am NOT a typical Indian candidate. Links to Career Goals.
 Why do you want to go to Columbia?
 Two ways to skin it; hard and soft. Academic/career, and social.
 Walk me through a couple strengths and a couple weaknesses?
 Strengths are easy (and pick a leadership oriented one.) Weaknesses though play on
your strengths…

25. Admissionado, LLC
www.admissionado.com
info@admissionado.com
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