Strategic Marketing

1. Lecture 1
An Overview of Strategic Marketing

6. Understanding the Marketplace
and Customer Needs
• States of deprivation
• Physical—food, clothing, warmth, safety
• Social—belonging and affection
• Individual—knowledge and self-expression
Needs
• Form that needs take as they are shaped
by culture and individual personality
Wants
• Wants backed by buying power
Demands
Customer Needs, Wants, and Demands

12. Marketing is about Facilitating
Exchange
Markets are the set of actual and potential buyers
of a product

20. Marketing Mix – 4P’s

22. Goods

23. Services

25. Distributions

26. Distributions
How does These
Companies
Distribute
Their Products?
What is something you
notice about these
products?