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Real time Geodemographics:  Requirements and Challenges Muhammad Adnan, Paul Longley
Current Geodemographic classifications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Need for real time Geodemographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are real time Geodemographics ? Specification  Estimation  Testing
Computational challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Important Challenge: Selection of clustering algorithm ,[object Object],[object Object],[object Object],[object Object]
K-means ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
K-means   (100 runs of k-means on OAC data set for k=4)
An example of bad clustering result (K-means)
An example of bad clustering result (K-means)
An example of bad clustering result (K-means)
Alternate Clustering Algorithms ,[object Object],[object Object],[object Object],[object Object],[object Object]
This paper compares ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Data normalisation techniques used ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Comparing computational efficiency (Z-scores) PAM, and GA on the three geographic aggregations of a dataset covering London. Figure 1:   OA (Output Area) level results Figure 2   :   LSOA (Lower Super Output Area) level results Figure 3 :  Ward level results
Comparing computational efficiency (Range Standardisation) PAM, and GA on the three geographic aggregations of a dataset covering London. Figure 4:   OA (Output Area) level results Figure 5   :   LSOA (Lower Super Output Area) level results Figure 6 :  Ward level results
Comparing computational efficiency (PCA) PAM, and GA on the three geographic aggregations of a dataset covering London. Figure 7:   OA (Output Area) level results Figure 8   :   LSOA (Lower Super Output Area) level results Figure 9 :  Ward level results
Algorithm Stability (w.r.t. Computational time) Figure 10:   Running k-means on OA (Output Area) for 120 times on each iteration   Figure 11: Running CLARA on OA (Output Area) for 120 times on each iteration   Figure 12: Running GA on OA (Output Area) for 120 times on each iteration
K-means and Principle Component Analysis ,[object Object],[object Object],Figure 13: K-means result for  41 “OAC variables” Figure 14: K-means result for 26  “OAC Principle Components” K=4 (99% similar)
K-means and Principle Component Analysis ,[object Object],[object Object],Figure 13: K-means result for  4 1 “OAC variables” Figure 14: K-means result for 26  “OAC Principle Components”
Conclusion ,[object Object],[object Object],[object Object],[object Object]

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Real Time Geodemographics

  • 1. Real time Geodemographics: Requirements and Challenges Muhammad Adnan, Paul Longley
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  • 4. What are real time Geodemographics ? Specification Estimation Testing
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  • 8. K-means (100 runs of k-means on OAC data set for k=4)
  • 9. An example of bad clustering result (K-means)
  • 10. An example of bad clustering result (K-means)
  • 11. An example of bad clustering result (K-means)
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  • 15. Comparing computational efficiency (Z-scores) PAM, and GA on the three geographic aggregations of a dataset covering London. Figure 1: OA (Output Area) level results Figure 2 : LSOA (Lower Super Output Area) level results Figure 3 : Ward level results
  • 16. Comparing computational efficiency (Range Standardisation) PAM, and GA on the three geographic aggregations of a dataset covering London. Figure 4: OA (Output Area) level results Figure 5 : LSOA (Lower Super Output Area) level results Figure 6 : Ward level results
  • 17. Comparing computational efficiency (PCA) PAM, and GA on the three geographic aggregations of a dataset covering London. Figure 7: OA (Output Area) level results Figure 8 : LSOA (Lower Super Output Area) level results Figure 9 : Ward level results
  • 18. Algorithm Stability (w.r.t. Computational time) Figure 10: Running k-means on OA (Output Area) for 120 times on each iteration Figure 11: Running CLARA on OA (Output Area) for 120 times on each iteration Figure 12: Running GA on OA (Output Area) for 120 times on each iteration
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