In honor of Earth Day, our Adobe Digital Insights team explored shifts in our relationship to nature and urbanization. See what they found as they dive through data across our Creative and Experience Clouds.

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No Man Is an Island
Adobe Digital Insights

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Methodology
§ Aggregated and anonymous data from Adobe Creative & Marketing Clouds:
§ 483M+ Page Views on Adobe Stock from Jan. 2016 to Jan. 2017, processed and classified using Adobe Sensei
Natural Language Processing and Deep Learning technologies
§ 10K Adobe Stock Images analyzed using Adobe Sensei Computer Vision and Machine Learning technologies
§ Data from different Adobe Cloud solutions:
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Key Insights
§ Despite our deepening urbanization, Nature is growing in our conscience as both our
responsibility and our reward.
§ While views of both Nature and Urban imagery grew substantially, Urban imagery “out grew” nature
imagery by 32 points due to the growth of environmentally responsible Urban imagery
§ Nature imagery expressing positive sentiment grew 2X as much as Nature images with a negative
sentiment
§ Urban imagery grew the most in segments where Urban and Nature elements are in balance, harmony, or
positive co-existence
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Stewards of Nature
We are More Urban Than Ever, but Nature is our Lifeline
§ Urban and Nature imagery
growth reflect our
increasingly dual nature as
both masters and stewards of
our environment.
§ Nature categories grew 145%
§ Urban categories grew 177%,
outgrowing Nature by 32
percentage points.
§ Nature is increasingly our
escape, our paradise, and our
source of fun.
§ On average nature images
with positive sentiment grew
2X as much as images with
more negative sentiment.
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VS

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GREEN IS THE NEW GREY
Growth of Urban Imagery Fueled by a Growing Co-Existence segment
§ Urban imagery (those defined
by man-made features) are
growing the most in segments
that prominently feature
balance or co-existence with
nature.
§ 62% of images from urban
categories feature nature as a
element of balance, or co-
existence.
§ 25% of images were of a purely
urban, or all man-made
environment.
§ 13% of images display nature as
a force reclaiming what was once
man made
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