This slideshow provides an introduction to Adobe Publish, a platform that builds on the foundation of Adobe Digital Publishing Suite and represents the next generation of mobile app publishing.

1. Adobe & Digital Publishing
Mitch Green
Director of Product Management
@AdobeDigitalPub

2. April 3, 2010:
Introducing the iPad …

3. The “original” DPS
Leverage Print to Go Digital
Enable customers to leverage
print staff to produce "print
analogous" digital products
Transition readers from print
to digital while maintaining
print margins

4. The majority of the
top grossing
Newsstand Apps
are on DPS

5. At first, this was compelling: InDesign + Interactivity + Glass

6. Need to increase conversion of new readers into paying customers.
Need to engage readers more often and have them spend more time in the app.
Need to reduce the costs of authoring content for multiple devices.
Need to improve discoverability of relevant content through Social and Search.
Need to deliver multi-function mission-critical applications.
Need to use tools other than InDesign to create content for digital devices.
Need more flexible commerce options such as all-access subscriptions and special issues.
Need more efficient production tools.
We all learned “just going digital” isn’t enough!

7. MagazineFeedsDaily Digest
The Fast Company App

8. Fast Company App Engagement
% of Daily Users Who View Each Section
0%
25%
50%
75%
100%
24-Feb 26-Feb 28-Feb 2-Mar 4-Mar 6-Mar 8-Mar 10-Mar 12-Mar 14-Mar 16-Mar
Issue Feed Digest

9. Fast Company App Engagement
Share of sections that lead to article views
0%
18%
35%
53%
70%
24-Feb 26-Feb 28-Feb 2-Mar 4-Mar 6-Mar 8-Mar 10-Mar 12-Mar 14-Mar 16-Mar
Issue Feed Digest

10. Fast Company Feedback
0%
20%
40%
60%
80%
Content Frequency Visual Design Usabilty
Prefer DPS App Prefer Prototype App
Users want
content on mobile not
animated print on mobile
Fast Company Prototype vs. DPS Print Replica

11. Fast Company Feedback
Likelihood to recommend is
an important indicator of
growing an audience
Neutral/
Don’t Know
Unlikely Very Unlikely
Very Likely
or
Likely
Recommendation Likelihood

12. Fast Company Feedback
This is
more about phones
than tablets
Device Type
iPad
iPad Mini
iPhone 5
or older
Both
iPhone 6

13. A week of positivity: from Apple and from the market

14. From Fast Company App Users
“I like how the content appears instantly, nobody likes to wait! The page is clean and modern too.”
“Best mobile magazine experience I've had. Clean, simple and very
well thought out. Quickly became one of my favorite apps”
“I never knew that this is how I want to read a "magazine". I love that it pulls together the
streams of content into one well designed package. This is the future of periodicals.”
“Wish all my favorite editorials did this. Beautiful experience from top to bottom.”
“I read everything: books, newspapers, magazines, websites. Everything. I've just started digging into this app
and it's one of the best I've seen in a long time. I can't wait to see it progress even further. Thank you.”

15. From Fast Company App Users
Man I love this App…! I wish all physical magazine
publishers could do what Fast Company has done. It’s
not better than the physical magazine, it’s just
different. It’s what content providers should strive to
do. Deliver content in a manner that makes us want
to use it all the time. I downloaded it on my phone
and tablet, both are great experiences and it’s NOT a
PDF upload of the physical magazine. Fast Company
if you’re reading this, sell this format to others who
just don’t get it.

16. Available Summer 2015

17. Basic Tenets…
A modern app experience
Continuous publishing
Enterprise-grade management

18. Today’s “Digital Publishing” = “Print Replica”
November 2014
Issue (.folio)
October 2014
Issue (.folio)

19. Adobe Publish: The Content-first Experience
November
2014
Collection
December
2014
Collection
Best of 2014
Collection
Photography
Collection

20. A Content-first Reading Experience

21. A Content-first Reading Experience
Latest
Issue

22. A Content-first Reading Experience
Collection
of Articles

23. A Content-first Reading Experience
Article

24. A Content-first Reading Experience
Ad or
other image

25. A Content-first Reading Experience
Video

26. Menu Collection: Extending the app through content
App Menu
Menu Collection

27. Social: Sharing …
▪ Sharing options are based on
reader-installed apps
▪ Apps make themselves available
to share content
▪ Sharing options could include
Native Sharing Frameworks = Sharing Options for Readers
… and more
Android
Share Action Provider
Windows 8
Share Charm
iOS
Share Extensions (iOS 8)

28. Social: Receiving …
Goals
▪ Provide reader value
▪ Provide a positive brand representation
▪ Expose the value of the mobile app
▪ Make available on all platforms & devices
▪ Engage readers to install the app
Social Share Page
▪ Automatically generated for each article
from article assets & metadata
▪ HTML for display in desktop &
mobile browsers
▪ No custom viewer required
Share Page Elements
▪ Publication title, brand
▪ Article image, title
▪ Article text
▪ Other collection, article
images and titles
▪ Deep linking to app
▪ App install call to action

29. In the beginning, there was just iPad … Now there are many devices!

30. Unlocking the Potential of Your Existing Assets
Pixel-perfect, paginated, content
with letterboxing if necessary
Re-flowable, smooth scrolling,
content without letterboxing

31. Expanded Authoring Options
Designer Tools & Apps Automated Systems
Fixed Layout Content Responsive Layout Content

32. Content Management
▪ Folio Producer replaced by
Content Dashboard
▪ All Content Management Services
▪ upload articles
▪ create and manage collections
▪ edit article & collection metadata
▪ publish, update and unpublish articles
& collections

33. Enterprise Integration
CONTENT
SERVICES
CONTENT
APIs
Adobe Experience
Manager
3RD
PARTY CMS
Custom/Proprietary
Workflow or CMS

34. Enterprise-level Account Management
Company
ContractContract
Project BProject A Project C Project EProject DProjects
Publication Admins
Europe
Master
US
Master
Asia
MasterMaster Account
Master Admins

35. Real Roles and Permissions For Your Organization
Create custom roles to
match your organization
and assign roles to
real people

36. Real Roles and Permissions For Your Organization
Grant permissions
to each role

37. Analytics That Measure Your Business
▪ App launches
▪ Unique readers
▪ Browse page views
▪ Article views
▪ Time spent
▪ Sharing activity
▪ Notifications
▪ Cohort analysis
▪ Pathing
▪ Campaign tracking
▪ First launches
Initial
Engagement
Subsequent
Engagement
Ad
Metrics
Business
Metrics
▪ Ad impressions via
browse page
▪ Ad article views
▪ MPA metrics per “issue”
▪ Readers, sessions, time
spent, sessions per
reader
▪ Conversion metrics
(% of readers who buy in
same interval during
which they install)
▪ Conversion funnel
(tracking free readers ->
paywall -> purchase of
issue or subscription)

38. Purchase & Entitlement Options for Your Readers
Print
Single-Issue Purchases
Standard Subscriptions
Readers own the content
even after subscription
expiration
Single-Issue Purchases
Standard Subscriptions
But purchases are now for Collections
All-Access Subscriptions
Readers have access to the content as long as their
subscription is valid
Adobe Publish

39. Migrating to Adobe Publish
Migrate one project or
many on the schedule
you choose.
Your
Choice
Replace your existing
application for a smooth
reader transition.
In-place App
Updates
Previous purchases are
valid for converted
content.
All Entitlements
Migrate
Full rendering parity.
Migrate your content
as often as you like.
All Content
Migrates