The website for Brooks Brothers, the company that invented the ready-to-wear concept during the Gold Rush era, is creating an online gold mine has employed website by using analytics from Adobe to increase revenue by millions of dollars by implementing a data-driven customer experience. The company’s testing and web analytics strategies with a direct feedback loop has enabled Brooks Brothers to capture and analyze online activities, and take profitable action on that information. In this presentation, Cindy Lincks of Brooks Brothers and Aseem Chandra of Adobe (who powers Brooks Brothers’ analytics) will shared insights and strategies on how to sort through vast amounts of data to uncover hidden behavioral patterns that help to determine the best action to achieve business goals. This presentation was presented by Aseem Chandra of Adobe and Cindy Lincks of Brooks Brothers This presentation was given at Internet Retailer Conference and Exhibition in Chicago on June 6, 2013.

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The Last Millisecond
Aseem Chandra, VP of Adobe Experience Manager & Target Business, Adobe

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The Last
Millisecond

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ADOBE ANALYTICS
ADOBE EXPERIENCE MANAGER
ADOBE TARGET
ADOBE SOCIAL
ADOBE MEDIA OPTIMIZER

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CREATIVE
CLOUD
MARKETING
CLOUD

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Cindy Lincks
Director of Analytics, Brooks Brothers

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Discovering The Journey

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Connect

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Connecting In New Ways

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We are Connectors

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We Are Connectors
16
Customer
Experience
Data

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Practical Applications
17
Start with CRM
Take the Store Experience Online
Bring Data Together
Business Intelligence

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Map Out
Communication Touch
points
Define Real Estate for
Communication
Deliver the Experience
Define Customer
Groups
Start with CRM – Adobe Target and Analytics
18
CRM

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Bring The In-Store Experience Online
19

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Brooks Brothers Dress Shirt Test – Target
20
By Fit GridsAll Dress Shirt Grid

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ReportBuilderSiteCatalyst
21
Data Sets
How Else Can We Connect? – Genesis & ReportBuilder
Fulfillment
Marketing
Calendar
Scene7
Email
IMPORT
AUTOMATE

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Support Business Intelligence
22
Add Web Metrics
Often
Marketing Attribution
Automate Cross
Department Reports

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Accelerating Connections and the Journey
23

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Thank You.
Cindy Lincks
clincks@brooksbrothers.com