SlideShare una empresa de Scribd logo
1 de 49
developing
ACTIONABLE
SOCIAL MEDIA
PLANS
12 MONTH
From Sherpa…
To Guide!
PRACTICE LIFE CYCLE
Emerging Growth Mature Saturated
PRACTICE LIFE CYCLE
Emerging Growth Mature Saturated
Y2K!
The Y2K of Our Generation?
PRACTICE LIFE CYCLE
Emerging
Growth Mature Saturated
PRACTICE LIFE CYCLE
Emerging Growth
Mature Saturated
PRACTICE LIFE CYCLE
Emerging Growth Mature
Saturated
Be a Trend-Watcher
Once you have the niche…
An Integrated Approach
• Marketing
PR
Speaking
Publishing
Advertising
Email marketing
SEO
• Business Development
Blog
Networking
Social: Sharing/
Branding
Meetings/ Pitches
Q1. Brand Awareness
Q2. Listen & Refine
Q3. Content Creation
Q4. Conversion
Q1. Brand Awareness
Q2. Listen & Refine
Q3. Content Creation
Q4. Conversion
Sometimes the best
aggregation tool is a person
Be the person other’s want
to find
Q1. Brand Awareness
Q2. Listen & Refine
Q3. Content Creation
Q4. Conversion
LinkedIn Groups
Q1. Brand Awareness
Q2. Listen & Refine
Q3. Content Creation
Q4. Conversion
Know Your Target
Finding your
ideal client
The Law of
Multiplication
RELATIONSHIP
How do we turn
traffic into
contacts?
• Whitepaper, opt-in required
• Collect business cards at
speaking events
• Prompt newsletter sign-up
• Connect blog efforts to email
efforts
STRATEGY
SERENDIPITY
Test against analytics
• Traffic numbers
• Who, not just how many
• What drives traffic?
• What search terms?
• Responses on email and social
• Analytics slides!
Inform attorneys for:
• More frequency
• Better topics
• Insight into client perspective
• Client-centric language
• Feed the bizdev cycle

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