Fundamentals of Lean UX, Agile on the Beach 2014
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Lean UX sits at the intersection of the Agile, Lean Startup & User Experience communities of practice. This workshop will introduce you to the basics of the Lean UX approach, and take you through the process of applying Lean UX techniques at different stages of the product/business development process. Learning outcomes: * Lean UX and its relation to Lean Startup, Agile UX & general Lean approaches the common myths and misunderstandings about Lean UX * How to apply Lean UX approaches within your own company * How the hypothesis/experiment model differs from traditional requirements * How Lean UX can be used to understand customers better, discover new product ideas, and reduce risk in new product development
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Fundamentals of Lean UX, Agile on the Beach 2014
- 1. Fundamentals of Lean UX Agile on the Beach 2014 Adrian Howard (@adrianh) quietstars.com
- 2. Hello!
- 4. Chatham House Rule applies please
- 5. “When a meeting, or part thereof, is held under the Chatham House Rule, participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed”
- 7. I ♥ feedback
- 9. Swear Jar
- 11. Who are you?
- 12. Exercise: You're founding a startup!
- 13. Lean UX
- 15. Origin Story
- 16. UX
- 17. 1993
- 19. “Don also described and solicited discussion on, the "User Interface [sic] Architect's office" (hereafter UEA).” - Meeting notes made by Tom Erickson, 1993
- 20. “I invented the term because I thought Human Interface and usability were too narrow: I wanted to cover all aspects of the person's experience with a system, including industrial design, graphics, the interface, the physical interaction, and the manual.” - Don Norman
- 21. 2000
- 25. “The model outlined here does not account for secondary considerations (such as those arising during technical or content development) that may influence decisions during user experience development. Also, this model does not describe a development process, nor does it define roles within a user experience development team. Rather, it seeks to define the key considerations that go into the development of user experience on the Web today.” - Jesse James Garrett
- 26. “The model outlined here does not account for secondary considerations (such as those arising during technical or content development) that may influence decisions during user experience development. Also, this model does not describe a development process, nor does it define roles within a user experience development team. Rather, it seeks to define the key considerations that go into the development of user experience on the Web today.” - Jesse James Garrett
- 29. Late 1990’s
- 30. .com bubble
- 33. UX?
- 34. 2001
- 37. 2006
- 39. “A startup is a temporary organization designed to search for a repeatable and scalable business model.” - Steve Blank
- 40. “A startup is a temporary organization designed to search for a repeatable and scalable business model.” - Steve Blank
- 41. From “The Startup Owner's Manual” by Steve Blank
- 42. Marriage vs Date
- 43. Plan vs Map
- 44. UX?
- 45. From “The Startup Owner's Manual” by Steve Blank
- 46. 2008
- 48. The Lean Startup “A true experiment follows the scientific method. It begins with a clear hypothesis that makes predictions about what is supposed to happen. It then tests those predictions empirically”
- 49. The Lean Startup • Come up with hypothesis • Design experiment • Run experiment • Validate/Invalidate hypothesis • Repeat
- 51. The Lean Startup
- 52. Product certainty Market certainty
- 53. Product certainty Market certainty
- 54. Product certainty Market certainty
- 55. Product certainty Market certainty WTF
- 56. Product certainty WTF Build it and they will come! Market certainty
- 57. Product certainty WTF Build it and they will come! Market certainty You know, for kids!
- 58. You know, for kids! $ Product certainty WTF Build it and they will come! Market certainty
- 59. Product certainty Market certainty
- 60. Product certainty Market certainty
- 61. Product certainty $ Market certainty
- 62. The Lean Startup
- 63. Lean Startup = Continual Delivery + Cust Dev + Agile
- 64. Example • Zappos • Annual sales > US$1 billion • Hypothesis: Is there a demand for superior online shoe shopping • Experiment: Took photos from shoe shops, came back and bought them full price if customer bought them online Example from The Lean Startup, p57-58
- 65. Example • Allowing users to register with twitter will drop abandoned registrations by 5% • Built fake “register with twitter” link which led to nice error message • Released to segment of customers on live site • Measured how many new users tried it • <1% - hypothesis invalid
- 67. The Lean Startup
- 68. UX?
- 69. Lean Startup
- 70. Lean UX
- 71. The question we have to solve for is not “What does Lean User Experience mean?” The question is “In a lean environment, how can we make great user experiences?” - Janice Fraser, 2010, LUXr
- 72. Lean ?
- 73. 1948-1975
- 75. TPS begat Lean Manufacturing begat Lean Thinking begat Lean $whatever
- 76. Designing out: muri mura muda
- 77. Designing out: muri (overburden) mura(inconsistency) muda(waste)
- 78. 7 kinds of muda 1. Over production 2. Waiting 3. Transportation 4. Processing 5. Stock at hand 6.Movement 7. Making defective products
- 79. Lean ≠ Low Quality
- 80. Lean ≠ Fast
- 81. Lean ≠ Cheap
- 82. Lean ≠ No deliverables
- 83. Lean = efficient and with no wastage
- 84. Exercise: Waste 1. Over production 2. Waiting 3. Transportation 4. Processing 5. Stock at hand 6.Movement 7. Making defective products
- 85. Problems ● Silos ● Ownership ● Alignment ● Communication ● Understanding of customers ● Understanding of business ● Features not Value
- 87. Agile UX vs Lean UX?
- 91. Lean UX
- 92. Interviewing
- 94. Persona
- 103. Design
- 106. Documentation
- 111. “Getting out of the deliverables business” - Jeff Gothelf
- 112. “Getting out of the deliverables business” - Jeff Gothelf
- 113. “Getting out of the deliverables business” - Jeff Gothelf
- 115. DO LESS MORE OFTEN to do MORE
- 117. The Good, the Bad & the Ugly
- 118. Product Teams
- 119. UX is pervasive
- 120. Alignment on value
- 121. Helps build an experiment culture
- 122. It’s hypotheses before, during and after development
- 124. Hypotheses talk about business value directly
- 125. Where’s the user?
- 126. Where’s the delight?
- 127. Trail of undead experiments
- 128. What happens when I can’t validate cheaply?
- 129. What about non-startup contexts?
- 130. Some folk find reality hurts
- 131. Where next?
- 133. balancedteam.org
- 135. Books • UX for Lean Startups by Laura Klein • Lean UX by Jeff Gothelf & Josh Seiden • Agile User Experience Design by Diana Brown • User-Centered Agile Methods by Hugh Beyer • Agile Experience Design by Lindsay Ratcliffe and Marc McNeill
- 136. More books • Interviewing for User Research by Andrew Travers • Interviewing Users by Steve Portigal • Rocket Surgery Made Easy by Steve Krug • Handbook of Usability Testing by Jeffrey Rubin & Dana Chisnell
- 137. Yet more books •Lean Startup by Eric Ries •The Four Steps to the Epiphany by Steve Blank •The Startup Owner's Manual by Steve Blank •The Goal by Eliyahu M. Goldratt •The Machine That Changed the World by Womack, Jones & Roos
- 138. Questions? (and remember — feedback please!) @adrianh quietstars.com slideshare.net/adrianh adrianh@quietstars.com