Bbc kmpg adrian woolard june 1 2018 shared
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Introduction to BBC R&D in North of England.
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Bbc kmpg adrian woolard june 1 2018 shared
- 1. Dr Adrian Woolard BBC Research & Development @adew @bbcrd Re-inventing PublicService Broadcasting
- 3. Future Media & Technology Both ©1979 Usborne Books written by Kenneth Gatland and David Jefferis.
- 4. ©1979 Usborne Books written by Kenneth Gatland and David Jefferis.
- 5. “I want us to reinvent public service broadcasting for a new generation.” Tony Hall, January 2016
- 9. “The BBC’s move to Salford can be seen as what Paul Krugman describes as a 'small historical accident' which has started a path of attracting investment in creative activities.” An economic review of the extent to which the BBC crowds out private sector activity KPMG Report commissioned by the BBCTrust October 2015 “
- 11. In the last charter period(2007-16), BBC R&D delivered net economic benefits of between £5-£9 for every pound spent. An independent assessment for DCMS by economic consultancy DotEcon of BBC R&D activities January 2018
- 12. Create Broadcasting as a system Deliver Consume IP end to end Data centric New devices, new interfaces
- 13. The New Broadcasting System Deliver Consume Create Immersive Pervasive Data rich Interactive, personal, adaptive
- 14. Broadcasting becoming an eco-system Dynamic Responsive& personal Audience as Explorers Co-creators & collaborators Deliver Consume Create
- 15. Some of what we do…
- 18. Control Surfaces Graphics Mic Data Camera Archive Subtitles IP STUDIO PRODUCTION OVER IP USING SOFTWARE
- 27. Innovation as an eco- system
- 28. “Good ideas come from crowds, from networks, … the lone genius is the exception rather than the rule”
- 32. What isTaster? A website that’s the home for our new ideas A label for the experimental & innovative A place for audiences to try, rate & share something new Beta
- 36. Our focus Testing innovation in the real world Helping find new routes to market Collaborating with the digital industry Trials & events R&D technology transfer Stimulate the creative economy Build communities of practice Facilitating the uptake of new innovation
- 37. Develop Learn Test Engage Transfer Collaborate with the BBC, partners and industry to shape a joint vision of the future. Facilitate in the shaping of ideas, formats and technologies for the future BBC. Test new technologies and ideas from R&D, the BBC and beyond with trials and events. Use data-rich audience feedback to create insights that will inform the BBC of future opportunities. Build communities of practice, and insight formats that seamlessly transfer ideas and tech out of R&D. Collaborate with the BBC, partners and industry to shape a joint vision of the future. Facilitate in the shaping of ideas, formats and technologies for the future BBC. Test new technologies and ideas from R&D, the BBC and beyond with trials and events. Use data-rich audience feedback to create insights that will inform the BBC of future opportunities. Build communities of practice, and insight formats that seamlessly transfer ideas and tech out of R&D. Develop Learn Test Engage Transfer
- 39. Most modern technology is created by bringing together & developing capabilities which already exist… The genius lies in the way they are brought together and improved.” Lord A. Broers Triumph of Technology, 2005 Reith Lectures
Notas del editor
- Who am I? I started as engineer, did a PhD in animatronics – Spent sometime as professional geek (passionate but realistic about the future) Made technologies to make games and films more ‘ realistic’ Been at BBC for 7 years came to be an imagineer and currently head of innovation culture Working at intersection between emerging technologies, user centred design and new editorial concepts Now focused on leading partnership strategy for the research & innovation arm of future media
- Future Cities: Homes and Living into the 21st Century (World of the Future) [Hardcover] Kenneth William Gatland (Author), David Jeffries (Author) Hardcover: 32 pages Publisher: Edc Pub (June 1979) Language: English ISBN-10: 0860202399 ISBN-13: 978-0860202394
- A trip in time to the year 2000 and beyond. See the robots, machines and cities of the future, and then travel to the stars. The Electronic Household This living room has many electronic gadgets which are either in use already or are being developed for people to buy in the 1980s. 1. Giant-size TV 2. Electronic video movie camera 3. Flat screen TV 4. Video disc player 5. Domestic robot rolls in with drinks. 6. Mail slot
- List of products, teams, numbers of staff/trainees/apprentices, audience stats of usage of BBC digital things Embedding partnership and collaboration from the start (both across the BBC and externally) and continue throughout Being part of innovation communities The analysis found a positive contribution of the BBC to the Salford area in terms of employment, increased skill levels and spill -over effects. KPMG independent report on the online sector for BBC Trust finds that the BBC has had a positive economic impact on the sector via two channels, both resulting in overall market development and expansion: 1, technology spill-overs driven by the BBC’s innovation in the market; 2, and knowledge and skills spill - overs arising from BBC Online collaborations, partnerships and wider industry initiatives.
- List of products, teams, numbers of staff/trainees/apprentices, audience stats of usage of BBC digital things Embedding partnership and collaboration from the start (both across the BBC and externally) and continue throughout Being part of innovation communities List of products, teams, numbers of staff/trainees/apprentices, audience stats of usage of BBC digital things Embedding partnership and collaboration from the start (both across the BBC and externally) and continue throughout Being part of innovation communities The analysis found a positive contribution of the BBC to the Salford area in terms of employment, increased skill levels and spill -over effects. KPMG independent report on the online sector for BBC Trust finds that the BBC has had a positive economic impact on the sector via two channels, both resulting in overall market development and expansion: 1, technology spill-overs driven by the BBC’s innovation in the market; 2, and knowledge and skills spill - overs arising from BBC Online collaborations, partnerships and wider industry initiatives.
- The role of BBC Research & Development is to provide world-class leading edge technical research and innovation expertise to the BBC. This enables the corporation to continue to create and deliver innovative high quality content and services, as cost-effectively as possible to the licence fee paying public. BBC R&D also advises the BBC on what is coming in the future – what it needs to be involved in and influence, what are the likely winning and losing technologies and what the BBC needs to lead, follow or ignore. The department has always followed a philosophy of collaboration and openness. It works regularly with other broadcasters, standard’s bodies and technology partners to evolve and influence the international media landscape. BBC R&D has worked in this way for over 60 years. From the development of colour TV and High Definition to Freeview and Freesat, the department’s involvement has always ensured the fairest and highest quality broadcast innovations for the benefit of industry and UK licence fee payers. Through technology BBC R&D has and will continue to, provide the BBC’s storytellers with the newest most cutting edge innovations to help enhance audience immersion in the narratives they create. In the internet age, BBC R&D leads the invention of new forms of content and new ways to make them in a predominantly IP world built to the principles of object based media. 1962 – First colour transatlantic TV transmission 1969 – BBC1 starts colour transmissions 1971 – World’s first digital stereo audio recording demo 1974 – CEEFAX launched 1989 – The Ginger Tree first HD film produced 1990 – First trial of DAB 1995 – DAB launched 2002 – Freeview launched 2007 – HDTV trial 2008 – Freesat launched 2008 – DVB-T2 Specification finalised, world-first to have signals on-air 2010 – Freeview HD launched using DVB-T2 2012 – World’s first Super Hi-Vision (8K) coverage of the Olympic Games with live transmission from London to Japan and the USA 2014 – World’s first implementation of a live End-To-End UHD broadcasting system over IP at Commonwealth Games 2014 2014 – UK first, used LTE eMBMS to broadcast live action from Commonwealth Games to 4G mobile handsets 2015 – built the BBC micro:bit prototype 2017 – Binaural sound version of Doctor Who season 10 episode - ‘Knock, Knock’ made available on BBC iPlayer 2017 – Blue Planet II series made available in HDR/HLG on BBC iPlayer
- DotEcon’s analysis concluded that BBC investment in R&D delivered returns commensurate with other leading investors in applied R&D. Benchmarks: DotEcon’s analysis cites several benchmarks that show similar cost-benefit ratios from research and development programmes, including InnovateUK’s ‘Smart’ R&D financing programme (cost-benefit ratio of between 1:4 – 1:5); the Technology Strategy Board’s Collaborative Research and Development programme (£6.71 benefit for every pound spent); and the EU Horizon2020 programme that expects to deliver benefits of €6- €8 for every Euro invested. The analysis showed that BBC R&D delivered direct financial and non-financial benefits valued at multiple times the amount invested in the department over the course of the 2007-16 Charter. BBC R&D delivered net economic benefits of between £5-£9 for every pound spent by the department.
- Broadcasting as a system We have a stable architecture based on the rocks of Create, Deliver, Consume Simple, sustainable model of our industry Disruptive, technology driven, change But multiple waves of distuctive change were coming Internet protocol - streaming, of course, but the context of consumption and in the way we make things Data centric - being surfaced and used throughout our activity ... To control, shape and in some cases be the content (think stats in sport - or as news) Devices - range used to consume proliferate, of course; but also being used as a production tool and becoming part of consumption context (save for later on your ipad) Technology trends IP first IP-enabled services and devices are acting as intermediaries between media publishers and their audiences, affecting the ability to gather data, curate journeys, and provide innovative experiences. Seamless connectivity Driven by enhanced infrastructure (e.g. 5G), hardware (e.g. webattery life) and competitive markets (e.g. expanding data packages), seamless connectivity will allow increasingly high-quality mobile experiences through consistently high quality IP connectivity. Machine learning It will be easier to learn and respond quickly to user needs, as well as predict user interactions, automate and personalise experiences through machine learning and connected data. Object-based media Media itself is infinitely reconfigurable to enable hyper-personal experiences to be constructed on the fly in response to individuals and their environments. Interfaces New interfaces will enable fundamentally different kinds of media experiences for our audiences. ● Conversational interfaces enable two-way interactions between audience members and services. (e.g. Alexa for speech, Messenger bots for text). ● AR interfaces mean publishers can reimagine how users interact with the physical world, allowing content, characters and context to be overlaid onto real-world environments. ● Consider visual, touch, text, speech, biometrics, other senses, other sensors, and beyond...
- The New Broadcasting System We resolved to get ahead of this - to see how we can build a better BBC by embracing these changes Regarding it as a whole system, not a series of silos It gives us: Immersive - the potential for a fuller, more engaging experience with things like Virtual Reality and binaural audio Pervasive - media content that gets into every nook & crany of our lives - not just the "I'm watching telly" moment Data rich - that uses data to select shape and structure the experience Interactive, personal, adaptive - in response to who you are, what you are doing and what is going on around you ... It's right ...
- Unlock new audience experiences That was a technologists view - what can we do with the technology Also ask what it means for our audiences, what can we provide them Explorer - in control of their experience, find points of interest Responsive dynamic - ultimately personal and responsive Co-creators - it's not just a one way process Of course in context of continuing linear (not replace, add) Broadcasters Producers Commissioners / rights holders Engineers / Designers / Product ownes Audience
- Micro:bit a pocket-sized computer to every year 7 child in the UK for free (up to 1 million) developed with 29 partners first conceived by BBC Learning in 2012, and initially developed together with R&D part of the BBC’s 2015 Make it Digital - a BBC initiative to inspire a new generation to get creative with coding, programming and digital technology they will start to arrive in schools early next year Bringing to life an idea through a huge partnership project (both within the BBC and then expanding to a range of national and international partners) – then releasing on a massive scale to embed technology in the environments of young audiences through academia Engaging and inspiring young people around technology and opportunities within the digital/creative sector CTA: Up to one million Micro:bits will be rolled out across schools in early 2016 for children to try out
- Thinking “spherically” & finding the right shots Hiding the crew/ kit Lighting and sound recording Camera technology not yet mature Post production - workflow is laborious & slow Views available from broadcast cameras: a medium shot is a small fraction (approx 12 degrees) of the full 180-degree view; tight shots are even less
- Partnering with academic institutions and researchers to lead and support on projects to drive forward broadcasting technologies and techniques through innovative content production
- Working with many universities and academic institutions
- Introduce Connected Studio – three and a half years ago. Grown in size and output, including key programmes of work (FoC, BoC, World Service Africa) and individual team-specific projects (Radio 1, Radio 3, NHU) Short-term innovation projects (less than a year), from conception to pilot delivery Connected Studio briefs are driven by audience needs and insight, and proposals and pilots are tested on this throughout planning and development – never losing sight of our audience (who are “at the heart of everything we do”) Strong base of external creative and technical agencies that regularly attend workshops and programmes of events to get involved with new innovation opportunities
- External agencies we’ve partnered with on (live) pilots this year, include: Realise (Natural History Unit - Unearthed) AKQA (Natural History Unit – Amana) 100 Shapes (Radio 3 - Symphinity) Fish in a Bottle (Casualty – First Day) The Connected Set (Format Entertainment – I Am Smarter Than…) The Swarm (Arts – Artist’s Studio Unlocked) CTA: We’re got on-going programmes of work (namely the Future of Content programme) within Connected Studio that SMEs/digital/creative agencies can get involved in; visit the Connected Studio website (bbc.co.uk/connectedstudio) for the latest opportunities